Legendairy Milk - 10 Years of Supporting Moms Through Every Stage

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 August 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had such an inspiring conversation with Luna Aziz, the CEO & Founder of Legendairy Milk.

What started as her personal struggle with breastfeeding and milk supply has grown into a mission-driven brand that supports women through every stage of life—from trying to conceive to postpartum and beyond.

Luna’s story is rooted in resilience, family support, and a deep commitment to women’s health. Her candid honesty about motherhood and entrepreneurship made this conversation both powerful and refreshing.

We talked about the realities of new motherhood, the stigma that still surrounds breastfeeding, and the importance of building products—and a community—that truly support women. Legendairy Milk isn’t just about supplements; it’s about breaking barriers, creating safe spaces for moms, and ensuring products are backed by science and integrity.

Luna also shared what it’s been like to grow her business over 10 years, the sacrifices she’s made along the way, and her advice to other founders navigating the entrepreneurial journey.

Here are some key moments from our conversation:

* How family support, especially her mom stepping in, made Legendairy Milk possible.

* The personal struggles with milk supply that inspired her first product formulations.

* Why humor and honesty are built into the brand’s packaging and community.

* How Legendairy Milk prioritizes education and support first, products second.

* The certifications, testing, and research that set their supplements apart in a crowded market.

Join me, Ramon Vela, as I listen to this episode and hear how Luna turned her challenges into a brand that has supported moms for over a decade. Whether you’re a parent, a founder, or someone passionate about women’s health, you’ll walk away inspired.

For more on Legendairy Milk, visit: https://www.legendairymilk.com/

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Transcript

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0:00.0	I think you touched on, you know, there's no such thing as overnight success. And if you do have
0:04.0	that, there probably isn't longevity attached to that. I think we've been really thoughtful in
0:09.4	how we grow, thoughtful in our product launches, and just being consistent with providing the same
0:15.2	message day in and day out. So I mentioned, you know, it's the education and support first and the
0:20.7	product second. And I feel like a lot, you know, scrolling through social media in any given point, you are going to be inundated with products. Products just shove down your throat. And you start to become fatigued by that, right? And very rarely, I don't know if I speak for just myself, but very rarely do I actually follow brands and
0:38.7	businesses on social media because if I like the brand, I probably am already buying the products
0:43.8	and I'm not interested in following just to hear more about the products unless there's some
0:48.2	sort of value ad. So I think about that song from Janet Jackson, what have you done for me
0:54.0	lately? That's always
0:55.0	kind of in the back of my mind because that's why our moms follow us. What are we providing
0:59.7	to them that is unique to every other brand out there that is offering the same products?
1:04.9	And it really comes back to the education support. We've had a lot of moms who've said,
1:09.4	I actually never used your products,
1:11.2	but I followed your account, you know, the middle night pumping session. I found you, and you came
1:16.9	at just the right time because I was struggling with this problem. And then when I had a girlfriend
1:21.9	who was going through milk supply issues, I recommended you because I had learned so much from you.
1:26.6	And so I think we've really built
1:28.0	this foundation of trust in our brand. And so women feel, you know, that they are supported,
1:34.4	of course, and that they're very gung is another episode of the story of a brand.
1:53.8	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:57.9	But before we do, if you're a better for you CPG brand thinking about Amazon,
2:02.8	let me ask you something. Are you scaling or just surviving? Because here's the truth. Most
	...

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