Avocado Mattress - What Makes a Mattress Truly Organic?
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 23 July 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list.
In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity players.
Vy’s story is rooted in deep gratitude for his family’s immigrant journey, and he brings that same heart and intention to everything he does—from sourcing organic materials to creating calm, customer-first retail spaces.
We discussed the early days of Avocado, the team's commitment to vertical integration, and how their transparency and dedication to sustainability earned them B Corp certification and customer trust. What stood out most was Vy’s belief that consumers want to buy from brands doing the hard work, and his team is doing just that.
Key highlights from this episode:
* How Vy’s family journey from Vietnam inspired his values and entrepreneurial mindset.
* Why Avocado chose to own their manufacturing, from latex factories to inner springs.
* What makes an organic mattress truly organic—and why it’s hard to fake.
* The impact of COVID and tariffs on their business (and how they adapted).
* How Avocado brings its story to life through experience centers and retail partnerships.
Join me, Ramon Vela, as I listen to this thoughtful and inspiring episode as we explore how one brand is raising the bar in an industry that’s long overdue for change. If you care about clean products, radical transparency, and companies that do things the right way, this is an episode you won’t want to miss.
For more on Avocado Mattress, visit: https://www.avocadogreenmattress.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, don’t forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
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Transcript
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| 0:00.0 | My sense of it is that consumers are wanting to interact with companies that are doing the work. |
| 0:07.5 | They don't feel like if you're just marketing them a product and having someone else make it, |
| 0:13.5 | they want to feel like a connection to the brand that like this person makes the product, |
| 0:17.1 | this person grows the cow, whatever, you know, whatever product happens to be. Because I think there's a genuine, whether it's artistry or a genuineness in terms of what we could speak to the product, the quality of the product, the craftsmanship that goes in there. You know, if you're speaking to the person who makes it, it's just much more authentic of a story. And I think consumers are craving that a little bit. I think they got |
| 0:38.0 | for the last generation, we got just inundated with these big corporate sort of brands that have no |
| 0:43.5 | life and no soul to them. I think the opposite pendulum is sort of coming now where consumers really |
| 0:50.1 | are searching for something. Brands with a soul. Yeah, I love that. |
| 0:54.5 | A real purpose. |
| 0:55.5 | And I think that's kind of where we really stand out. |
| 0:58.6 | You know, we try to have a real purpose and a real substance to our brand. |
| 1:18.2 | Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand. |
| 1:21.9 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 1:29.8 | But before we do, scaling a D to C brand gets harder, the bigger you grow, especially while you're stuck selling to just one channel. So while you're focused on the day-to-day ops, your competitors are unlocking marketplaces |
| 1:33.8 | like Amazon and Walmart and even retail shell space, and they're capturing customers you're |
| 1:39.2 | missing. |
| 1:40.4 | That's where One Commerce comes in. |
| 1:42.2 | It help high-growth brands expand beyond their own sites, handle end-to-end fulfillment, |
| 1:47.2 | and scale through a revenue share model that means they only win when you do. |
| 1:51.7 | And as a Strait of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Casper. |
| 1:58.7 | So visit Onecommer.com forward slash story of a brand |
| 2:02.8 | to claim your offer and start scaling smarter. |
| 2:05.6 | Again, that's the number one dash commerce.com |
... |
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