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The Story of a Brand Show

Your Reformer - How Reformer Pilates Helped Heal a Mind and Body

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 November 2025

⏱️ 63 minutes

🧾️ Download transcript

Summary

In this episode, I sit down with Emma Stallworthy, the inspiring founder behind Your Reformer. 


Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically reformer Pilates—she found physical healing, nervous system balance, and a sense of calm that became life-changing.


That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs. 


As we talk, Emma shares how the practice supported her through pregnancy, postpartum recovery, anxiety, back pain, major life transitions, and the hectic realities of parenting and entrepreneurship.

 

She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market.


What comes through most is her passion for movement, her belief in carving out time for self-care, and her commitment to helping people live healthier, more balanced lives—no matter their season of life. 


Key Highlights


* How infertility, IVF, anxiety, and burnout led Emma to reformer Pilates—and how the practice helped her regulate her nervous system and finally conceive. 


* Why reformer Pilates supports a wide range of people—from beginners to athletes, from those with injuries to those navigating postpartum recovery, back pain, mobility challenges, or stressful careers. 


* The moment Emma realized there was a massive demand for at-home Pilates during lockdown, and how that insight shaped the Your Reformer concept. 


* The evolution of the business: logistics, e-commerce learning curves, expansion into B2B, launching internationally, and their "Kaizen" philosophy of continuous 1% improvements. 


* How Your Reformer supports beginners with orientation classes, health-professional-led programs, and a robust on-demand library that meets people in every stage of life. 


If you've ever struggled to find balance, movement, or a moment of calm in your day, this conversation will resonate deeply. Emma's story is powerful, relatable, and full of insight—whether you're navigating fertility challenges, juggling parenting, looking to stay active as you age, or simply wanting to improve your mental and physical well-being.


Join me, Ramon Vela, as we explore how Your Reformer is helping people reclaim their health, their calm, and their confidence—one deliberate, mindful movement at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen.


For more on Your Reformer, visit: https://yourreformer.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


Plus, don't forget to follow us on Apple and Spotify. 


Your support helps us bring you more content like this!


*


Today's Sponsors:

 


Color More Lines: https://www.colormorelines.com/get-started


Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers with annual revenue over $5 million.

 

Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcript

Click on a timestamp to play from that location

0:00.0

And I really connected with Pilates and Reforma Pilates specifically because of the variety that it gave me.

0:06.8

But it gave me that balance between a low impact workout that still felt like a workout to me.

0:15.3

I still walked away feeling strong and empowered and satisfied in the movement.

0:19.9

But what I was also getting was messages to my

0:23.1

body that essentially allowed a better balance between the sympathetic and parasympathetic

0:28.0

nervous system, which then allowed my body to go, okay, we can now be in a state of

0:34.5

able to carry a child essentially. So very connected to Pilates from that journey.

0:40.1

And I do believe that it was a big part of what allowed me to then fall

0:44.0

pregnant fairly easily once I had made that change.

1:02.9

Hey, everyone. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.

1:06.9

Like always, we have an amazing guest in brand that we're going to feature on today's show.

1:12.7

But before you do, many brands know they have a potential on Amazon, but they might be leaving money on the table without realizing it. Without deep platform expertise, brands can struggle with

1:20.0

ad inefficiencies, unauthorized resellers, and missed revenue opportunities. That's why it's so

1:27.2

important that brands turn to color more lines.

1:30.3

Their team of former Amazonians has 70 plus years of combined experience, and they still

1:37.3

run their own eight-figure brands today. They help businesses double their revenue in months,

1:42.3

not years, with proven strategies powered

1:45.4

by proprietary AI-driven analytics and a white glove approach that takes the guesswork out of scaling.

1:53.1

Want to see where your brand stands?

1:54.9

Get a free market opportunity assessment today at colormorelines.com by mentioning story of a brand.

2:03.8

I have with me an amazing entrepreneur and founder and brand and I can't wait to get

2:10.4

started. We're going to have a great show for you today. So let me introduce you to Emma

...

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