Overview
416 Episodes
What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable. Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love. What you’ll learn in this episode: Greg Logan’s 3 rules of storytelling How Hollywood formulas apply to brand storytelling Why stories are more persuasive and memorable than facts The Hero’s Journey explained (and how to adapt it for business) How to avoid the “we’re amazing” trap in branding Defining your brand’s quest and why it matters Greg’s collaborative process for crafting blockbuster brands in just 4 days Timestamps (0:00) Three Rules of Storytelling (1:05) Greg Logan’s Background & Narrativity (2:28) What Hollywood Teaches About Branding (5:03) The Hero’s Journey Explained (7:35) Why Humans Are Wired for Stories (10:20) Why Brands Misuse Storytelling (12:28) Hollywood Formulas Applied to Business (14:35) Why Founders Struggle with Their Own Story (15:56) Greg’s Four-Day Branding Process (16:36) Defining a Brand Quest (17:52) Real Brand Quest Examples (19:34) Emotional Clarity vs Jargon (20:26) Chris Do’s Quest Example with Greg (23:21) Helping Creative Entrepreneurs Create Their Future (29:45) Genre, Enemy, and Superpower in Branding (33:10) Building Stories Collaboratively with Clients (38:00) Quests That Resonate with Audiences (44:00) Chris Do’s Brand Quest Reframed (49:10) Final Takeaways: Turning Brands into Blockbusters Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribed - Published: 16 August 2025
In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck. Timestamps: (0:00) Intro (1:46) What Are Deer Clients (3:29) Cost of Too Many Smalls (5:04) Landing Big Brand Whales (6:34) When Big Clients Overwhelm (8:52) Whales vs Third-Bid Time Wasters (10:48) Dolphin Clients Explained (12:37) Client Budgets & Competition (14:17) Moving Up to Bigger Accounts (16:02) Jumbo Smalls Drain Resources (17:32) Revenue vs Profit Truth (19:19) Avoiding Shiny Object Syndrome (20:51) Chasing Big Clients Anyway (22:59) Creative Agency Lessons (36:27) Power of Niching Down (38:15) Mid-Sized Clients’ Sweet Spot Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://jodiecook.com https://coachvox.ai Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo
Transcribed - Published: 9 August 2025
In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and why it still matters in today’s algorithmic world. From their game-changing days at Ray Gun to their latest creative collaborations, the trio unpacks how embracing imperfection, trusting your eye, and responding to constraints can unlock true creative breakthroughs. They explore the tension between ego and vision, the power of physical media, and whether AI can ever really replicate soul. This is a conversation about art, anarchy, and finding flow—no matter the tools. Timestamps: (00:13) The Legacy of Ray Gun and Reuniting After 15 Years (03:00) The Birth of Marvin Magazine and Celebrating Music’s Old & New Guard (06:13) Experimental Design, Mini Posters & the Evolution of Ashworth’s Process (09:21) Creating Without Repetition: Rules, Response, and Visual Chaos (14:36) David Carson, Bowie, and the Fax Heard ’Round the Design World (23:08) AI, Flow State, and Why Soul Still Matters in Creative Work Check out today's guests, Marvin Jarrett Scott & Chris Ashworth: Marvin's Instagram: https://www.instagram.com/marvinjarrett/ Chris' Instagram: https://www.instagram.com/ashworthchris/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo
Transcribed - Published: 7 August 2025
We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel? In this solo episode, Chris Do breaks down the YOU + POV framework for storytelling, showing creators, entrepreneurs, and thought leaders how to share stories that make their content unforgettable. You’ll learn: Why story is the “operating system” of the human mind The 3 stories everyone should master: origin, inciting incident, defining moment How to find the stories only you can tell Why your point of view (POV) is the real key to building authority If you’ve ever felt like your content blends into the noise, this episode will teach you how to share stories that connect—and why they’ll make your brand stand out. Timestamps (00:00) – Why Storytelling Is the “Operating System” of the Human Mind (00:57) – Building a Personal Brand That Attracts Opportunities (01:40) – Finding “You”: The Hardest Step in Storytelling (04:00) – Your Vibe Attracts Your Tribe: Matching Style to Audience (05:00) – Discovering Your Backstory & Cultural Currency (06:05) – The Inciting Incident: The Moment Your World Changes (07:00) – The Defining Moment: Becoming Who You’re Meant to Be (08:11) – Star Wars, Spider-Man, and the Power of Classic Story Arcs (12:03) – Building Content Around Your Unique YOU + POV (13:38) – Why Contrarian Perspectives Make Your Stories Memorable
Transcribed - Published: 2 August 2025
In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy. From running global companies like Siemens and Alcoa to mentoring the next generation of leaders, Klaus shares why burnout is not a badge of honor—and how purpose, mindset, and daily habits are the real levers of performance. This conversation is a masterclass on managing your inner game so you can lead with clarity, stamina, and conviction, no matter the chaos around you. Whether you’re a founder on the brink, a high-achiever running out of steam, or simply someone who wants to lead better and live fuller—this episode is your blueprint. What You'll Learn: ✅ Why energy—not time—is the real asset of high performers ✅ How to avoid burnout while staying ambitious ✅ The mindset reframe that separates fulfilled leaders from exhausted ones ✅ How to tap into purpose (and use it like a laser) ✅ Simple micro-habits to recharge mentally, emotionally, and spiritually Timestamps: (00:04) – From Siemens to Startups: Klaus’s Career Journey (03:50) – Burnout in Founders & Why Energy Is Everything (15:22) – The Inner Game vs. The Outer Game of Leadership (28:40) – The Purpose Principle: “Love It, Change It, or Leave It” (37:15) – Culture, Respect, and Leading Across Borders (45:09) – Sleep, Breathwork & Physical Hacks for High Energy About Klaus Kleinfield: Dr. Klaus Kleinfeld is a founder, global business leader, investor, and author. He’s currently the CEO of K2Elevation, Chairman of KONUX and FERNRIDE, and a board member of GreyOrange, Fero Labs, and NEOM. He previously served as Chairman and CEO of Alcoa/Arconic and as CEO of Siemens AG, where he led transformational shifts in both organizations. Klaus has advised U.S. Presidents and international governments, and he’s a member of institutions like the Council on Foreign Relations and the Brookings Institution. His new book "Leading to Thrive" unpacks the mindset, energy systems, and leadership frameworks that drive sustainable success—in business and in life. Check out Klaus Kleinfield: Klaus' LinkedIn: https://www.linkedin.com/in/klauskleinfeld/ Klaus' Website: http://leading-to-thrive.com/ Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere
Transcribed - Published: 31 July 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Ever feel like you're doing your team's work for them? In this episode, Chris Do reveals the powerful leadership philosophy of “intentional incompetence”—a counterintuitive but highly effective way to empower creative teams, avoid burnout, and build real autonomy. You’ll learn why micromanagement kills creativity, how to lead without hovering, and the systems Chris uses to help his team take ownership while still delivering top-tier results. If you’re struggling to balance quality control with team growth, this episode is your blueprint. Timestamps: (00:00) – Why “being bad” at your job is a power move (00:42) – The 2 leadership styles that fail (01:55) – How to lead with trust and systems (03:12) – When to intervene (and when not to) (04:15) – Final thoughts on team growth & autonomy Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo
Transcribed - Published: 26 July 2025
Jennie Smythe was 40 years old, grieving the loss of her father, newly diagnosed with cancer, and had just dropped out of school. She had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own.In this conversation, Jennie shares how she turned crisis into clarity, and what it really looks like to start over with nothing. If you feel behind, unqualified, or unsure of your next move, this episode is for you.What You'll Learn:✅ How to turn crisis and grief into clarity✅ Why “no degree + no plan” becomes your edge✅ What real leadership looks like through personal loss✅ The mindset shift that makes building from scratch possible✅ How to build a business rooted in values, not survival Timestamps:(00:00) – Intro(03:40) – Cancer, grief, and dropping out(07:29) – Choosing herself over expectations(11:10) – Walking away from the conventional path(14:42) – Why Jennie refuses to fake confidence(19:08) – Building with purpose and integrity(24:01) – Leading through grief(27:35) – Starting her business with zero funding(31:54) – Conversations that shaped her leadership(36:42) – The truths of rebuilding from nothing(42:13) – Identity shift: how to start over stronger About Jennie Smythe:Jennie Smythe is the founder and CEO of Girlilla Marketing, a Nashville-based digital marketing agency representing some of the biggest names in country music. With over two decades of experience at the intersection of entertainment, media, and strategy, Jennie has built a reputation as one of the most trusted voices in artist-first digital branding.Before launching Girlilla, she held leadership roles at Warner Music Nashville, Universal Music Group, and AOL Music. Her work is known for blending deep empathy with sharp execution — helping artists and entrepreneurs build lasting, values-driven communities online.Jennie is also a breast cancer survivor, advocate, and mentor to women navigating nontraditional leadership paths. Check out Jennie Smythe:https://www.girlillamarketing.com/about-jenniehttps://www.instagram.com/girlillajenniehttps://www.linkedin.com/in/jenniesmythe Check out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo Check out The Futur:Website: <a...
Transcribed - Published: 24 July 2025
A college dropout, Jennie Smythe had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own. By her early 40s, while grieving the loss of her father and newly diagnosed with breast cancer, she had built an award-winning digital marketing firm - Girlilla Marketing. In this conversation, Jennie shares how she turned crisis into clarity, and what it really looks like to start over with nothing. If you feel behind, unqualified, or unsure of your next move, this episode is for you. What You'll Learn: ✅ How to turn crisis and grief into clarity ✅ Why “no degree + no plan” becomes your edge ✅ What real leadership looks like through personal loss ✅ The mindset shift that makes building from scratch possible ✅ How to build a business rooted in values, not survival Timestamps: (00:00) – Intro (03:40) – Cancer, grief, and dropping out (07:29) – Choosing herself over expectations (11:10) – Walking away from the conventional path (14:42) – Why Jennie refuses to fake confidence (19:08) – Building with purpose and integrity (24:01) – Leading through grief (27:35) – Starting her business with zero funding (31:54) – Conversations that shaped her leadership (36:42) – The truths of rebuilding from nothing (42:13) – Identity shift: how to start over stronger About Jennie Smythe: Jennie Smythe is the founder and CEO of Girlilla Marketing, a Nashville-based digital marketing agency representing some of the biggest names in country music. With over two decades of experience at the intersection of entertainment, media, and strategy, Jennie has built a reputation as one of the most trusted voices in artist-first digital branding. Before launching Girlilla, she held leadership roles at Warner Music Nashville, Universal Music Group, and AOL Music. Her work is known for blending deep empathy with sharp execution — helping artists and entrepreneurs build lasting, values-driven communities online. Jennie is also a breast cancer survivor, advocate, and mentor to women navigating nontraditional leadership paths. Check out Jennie Smythe: https://www.girlillamarketing.com/about-jennie https://www.instagram.com/girlillajennie https://www.linkedin.com/in/jenniesmythe Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere
Transcribed - Published: 24 July 2025
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.Timestamps:(00:02) – Why We Need to Get Weirder Online(01:19) – Turning Up the Dial on Your Personality(03:46) – Being a Lighthouse for Like-Minded Weirdos(04:25) – Unlearning the Pressure to Fit In(06:01) – What Counts as Weird (And Who Gets to Say?)(09:43) – Steve Jobs, Contrarians & the Price of Originality(12:09) – Context, Childhood & the Illusion of Normal(14:42) – LinkedIn, AI, and the Death of Strong Opinions(17:46) – Using Weirdness to Attract the Right People(18:07) – Fitness as a Life Hack (and Brand Differentiator)(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains(27:11) – Craving Realness in a World of AI and Image(29:19) – Transparency, Weirdness, and the Power of DisclosureCheck out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:
Transcribed - Published: 19 July 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AScope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.Timestamps:(00:06) – Dealing with Scope Changes: Strategies and Tips (01:28) – Understanding Client Expectations in Premium Services (03:08) – Managing Client Expectations in Design Projects (05:11) – Navigating Change Requests (06:30) – Navigating Change and CommunicationCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Transcribed - Published: 17 July 2025
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.Timestamps:(00:04) – The Origins of Epidemic Sound(06:42) – Startup Struggles and the First Big Pivot(12:15) – Licensing, Creators, and the Market Gap(19:08) – Building Culture and Protecting Simplicity(25:36) – Creativity vs. Data: Finding the Right Balance(33:14) – Leadership Lessons in Hypergrowth(40:10) – Advice for Founders: Curiosity, Courage & Staying HumanCheck out today's guest, Oscar Höglund: Oscar's Website: https://corporate.epidemicsound.com/Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glundCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap:
Transcribed - Published: 10 July 2025
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age.From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged.Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game.Timestamps:(00:02) – Naming the Real Enemy(06:01) – AI, Creativity, and the Fairness Dilemma(09:47) – Inequality, Entrepreneurship, and the Game We’re Playing(18:20) – What If We Governed Differently?(26:05) – Privilege, Responsibility, and the Power You Hold(28:14) – Untangling Privilege and Personal Agency(34:26) – The Merit Trap: When Recognition Feels Like TokenismCheck out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance:
Transcribed - Published: 5 July 2025
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponseIn this episode, Chris sits down with conflict resolution specialist and psychologist Simon Goode for a masterclass on how to stay calm under pressure, handle conflict with confidence, and navigate tough conversations without losing your cool—or your values.From prehistoric hardwiring to modern workplace stress, Simon breaks down why our brains react the way they do in high-stakes situations—and what we can actually do about it. Whether you're dealing with difficult clients, performance reviews, or your own internal panic loop, Simon offers clear, actionable tools for keeping your composure and showing up as your best self.Timestamps:(00:09) – Confidence in Conflict Management(04:13) – Conflict and Self-Regulation(21:15) – Emotional Responses in the Modern World(33:01) – Managing Client Anxiety with Empathy(41:43) – Self-Regulation Techniques for Tough Conversations(58:00) – Assertiveness & Resetting in Conflict(01:04:23) – A Framework for Assertive Communication(01:15:52) – Balancing Conflict and Self-CareCheck out today's guest, Simon Goode: Simon's Website: https://www.simongoode.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
Transcribed - Published: 3 July 2025
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponseIn this episode, Chris sits down with Rich Webster—designer, agency owner, and creator of How To Work Less—for a candid and hilarious conversation on carving your own path in business without becoming a parody of success. From viral tweets to quiet routines, Rich shares how he went from burned-out agency owner to calm creator—and how writing helped him escape the trap of performative entrepreneurship.They dive into building an audience without selling your soul, why going quiet is sometimes the most strategic move, and how to tell stories that actually connect—without turning your life into content.Timestamps:(01:09) – Navigating Personal and Professional Change (03:30) – Evolving from Agency to Lifestyle Business (33:58) – Choosing Sobriety and What Came After (36:23) – Hitting Reset: The Turning Point Toward Recovery (59:04) – Vulnerability as a Strength in BusinessCheck out today's guest, Rich Webster: Rich's Website: richwebster.coRich's Newsletter: worklesswednesday.comRich's Instagram: https://www.instagram.com/richwebz/Rich's YouTube: https://www.youtube.com/@richwebz/Rich's Threads: https://threads.net/richwebzCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:<a...
Transcribed - Published: 28 June 2025
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponseIn this episode, Chris sits down with Brian Miller—former professional magician turned speaker, TEDx coach, and founder of a message design firm for experts—for a rigorous and thought-provoking conversation about real thought leadership. No fluff, no vague buzzwords—just a clear framework for how to lead with ideas that matter.They dive into how to turn expertise into impact, the difference between being visible and being valuable, and why the best communicators don’t just speak—they persuade, challenge, and invite others to think differently.Timestamps:(00:06) – Becoming a Thought Leader Through Storytelling(04:09) – Understanding Thought Leadership: Assertions, Judgments, and Predictions(08:54) – The Role of Assertiveness in Leadership(15:53) – The Art of Making Predictions(24:00) – The Challenge of Flawed Characters in Storytelling(27:43) – The Art of Messaging in Communication(37:25) – The Art of Persuasion: Building a Compelling Argument(38:49) – Understanding Paradigm Shifts(46:04) – The Art of Misdirection in Storytelling(52:58) – The Secrets Behind the Magic Trick(01:00:01) – The Role of Luck and Preparation in Success(01:07:39) – Navigating Low Trust in a Noisy WorldCheck out today's guest, Brian Miller: Brian's YouTube: https://www.youtube.com/@brianmillerspeaksBrian's Website: https://www.brianmillerspeaks.com/Brian's Consulting Firm: https://clarityupconsulting.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:
Transcribed - Published: 26 June 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.Timestamps:(00:06) – Hiding vs. Revealing: Is it safe to be fully you?(04:39) – Voting with your dollar: brands, beliefs, and alignment(08:45) – When should you speak up? The cost of silence(13:55) – The Starbucks test: values vs. convenience(17:15) – The Mexican Fisherman story: redefining ambition(21:04) – Finding your place (and your people)(24:00) – From shame to ownership: Jodie’s journey with strength(27:02) – When you finally feel like you(31:00) – The moment that changed everything on LinkedIn(36:03) – The deeper lesson: more of you = more resonance(39:44) – Showing your weird (and leading by example)(42:00) – Rejection therapy and rewiring your brain to show up(43:06) – Why we need more of these conversationsCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:
Transcribed - Published: 21 June 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, I dive into the concept of personal brand misalignment—when people perceive you differently than you see yourself. But what if that perception is actually working in your favor? I share how small, intentional changes in style and presentation can shape the way people see you, often before you even announce your next move. From my own journey into fashion to a friend’s transformation with just a new shirt and pockets, we explore how signaling change can create opportunities. If you’re looking to refine your personal brand and be seen the way you want, this episode will show you how.Timestamps:(00:09) - Personal Branding and Style(01:06) - Understanding Personal Branding(02:02) - The Launch of a New Fashion Line(03:04) - Embracing Change in Fashion(03:40) - The Transformation of Style(04:27) - Transformation and PerceptionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Transcribed - Published: 19 June 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, I sit down with Robert Brunner — the design mind behind Beats by Dre, former Apple design director, and founder of Ammunition — to unpack what it really takes to build enduring, emotional, and market-shifting products. We explore the tension between risk and restraint, the power of story in industrial design, and what separates mediocre products from cultural icons.Robert shares hard-won wisdom from 40+ years in the field, working with legends like Jimmy Iovine, Paula Scher, and the teams behind Apple and Beats — and how he now helps startups design with both craft and business outcomes in mind.Timestamps:(00:00) – The Fascination of Objects and Their Stories(05:49) – Navigating Client Relationships in Design(11:26) – The Evolution of Design Partnerships(23:20) – The Rise of Beats by Dre: Origins and Inspirations(30:17) – The Evolution of Design and Craftsmanship(41:37) – The Challenge of Perfection in Design(45:30) – Design Perspectives and Personal FavoritesCheck out today's guest, Robert Brunner:Robert's Website: https://www.ammunitiongroup.com/Robert's LinkedIn: https://www.linkedin.com/in/robertbrunnerCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
Transcribed - Published: 14 June 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AClosing a client isn’t about luck—it’s about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process.Timestamps:(00:00) - Understanding Client Closing Timelines(01:50) - Understanding Client Engagement and Money Conversations(02:23) - The Dilemma of Decision-Making in Financial Situations(05:18) - Discussing Budget Upfront(06:16) - Understanding Body Language in CommunicationCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Transcribed - Published: 12 June 2025
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.Timestamps:(00:05) - The Power of a Small Following on LinkedIn (03:02) - Transitioning from Cold Outreach to Warm Leads (16:16) - Setting Up an Effective Email Outreach Strategy (20:02) - Effective Communication in Sales (26:54) - Effective Call Structuring for Sales (35:23) - Lead Generation as a Business Priority (37:27) - Generating Leads: Strategies for Small Businesses (45:35) - Sales Process and Event Strategy (49:55) - Pricing Strategies for Success (55:54) - Sales Strategies and Early Challenges in BusinessCheck out today's guest, Matt Lakajev:Matt's LinkedIn: https://au.linkedin.com/in/mattlakajevMatt's YouTube: https://www.youtube.com/@matthewlakajevCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
Transcribed - Published: 7 June 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.Timestamps:(00:05) - The Power of a Small Following on LinkedIn (03:02) - Transitioning from Cold Outreach to Warm Leads (16:16) - Setting Up an Effective Email Outreach Strategy (20:02) - Effective Communication in Sales (26:54) - Effective Call Structuring for Sales (35:23) - Lead Generation as a Business Priority (37:27) - Generating Leads: Strategies for Small Businesses (45:35) - Sales Process and Event Strategy (49:55) - Pricing Strategies for Success (55:54) - Sales Strategies and Early Challenges in BusinessCheck out today's guest, Matt Lakajev:Matt's LinkedIn: https://au.linkedin.com/in/mattlakajevMatt's YouTube: https://www.youtube.com/@matthewlakajevCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
Transcribed - Published: 7 June 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.Timestamps:(00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-DiscoveryCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:<a...
Transcribed - Published: 5 June 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.Timestamps:(00:00) - Introduction(03:40) - Shadowbans & algorithm myths(05:27) - What virality really means(07:19) - How niche creators can reach wider audiences(10:49) - Formats for “boring” businesses(12:14) - Mindset shift for viral potential(14:50) - Man-on-the-street brainstorm(17:04) - What can go wrong with live formats(20:45) - Dialogue demo & emotional tension(23:25) - Should you delete non-performers?(25:14) - Faceless content vs personal connection(32:25) - Brendan’s personal brand & communication styleCheck out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:
Transcribed - Published: 31 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.Timestamps:(00:00) - Introduction(01:02) - Why storytelling matters(03:26) - Algorithms favor great stories(06:01) - Five-step social media success formula(08:57) - The role of content formats(12:10) - Format vs. trend: the big shift(15:23) - How to find your winning format(18:12) - What makes a video go viral(21:40) - Creating ideas within formats(25:00) - Real example: Tanner’s bag deconstructions(28:34) - Monetizing without selling(31:15) - ROI = size of your vision(33:50) - Why consistency and time matter(36:28) - One video at a time(38:45) - Learning through reflection(40:55) - Final thoughts and teaser for Part 2Check out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:
Transcribed - Published: 29 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this gripping Part 2 episode, Chris Do goes deep with Simon Squibb on the business model that powers his viral mission of giving away money to strangers. But this isn’t charity—it’s strategy. Simon unpacks how he built a profitable, self-sustaining content engine that funds dreams, spreads hope, and disrupts the traditional education system.From revenue breakdowns across YouTube, TikTok, Instagram, and brand deals to his "infinite giving" philosophy, Simon shows that you can do good and make money—at scale. This episode is a masterclass in purpose-driven entrepreneurship, and a behind-the-scenes look at how generosity can become a business advantage.Timestamps:(00:00) - Why Simon’s mission seems crazy—but works(01:30) - Giving strangers cash on the street… how? why?(03:00) - The psychology behind belief, opportunity, and self-worth(04:00) - Why school failed him—and how he’s replacing it(06:00) - “Fun-education”: content that teaches people to start with $0(08:30) - You don’t need money to start a business—here’s proof(10:00) - How Simon’s videos spark action worldwide(12:00) - Giving without expectation vs. manipulation(14:00) - The business of giving: profitable, scalable, repeatable(16:00) - Acting like you have no money (even when you do)(18:00) - The flaw in traditional charities—and how Simon avoids it(20:00) - Core belief = business engine: fixing education, freeing people(23:00) - Real estate example: using purpose for competitive advantage(26:00) - Content model = exposure, not just cash(28:00) - Pattern-interrupting the system: why Simon talks to strangers(31:00) - Charity vs. marketing: what’s the real difference?(33:00) - The 3-stage revenue system: YouTube, brand deals, products(36:00) - Affiliate deals, subscription models, and ethical monetization(38:00) - New brands: Dream Brew coffee + Purposeful Clothing(41:00) - Revenue transparency: breakdowns from YouTube & TikTok(44:00) - Why exposure > money—and how every view funds dreams(47:00) - What’s next: scaling impact without losing soulCheck out today's guest, Simon Squibb:Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibbSimon's Instagram: https://www.instagram.com/simonsquibb/?hl=enSimon's Website: https://simonsquibb.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website:
Transcribed - Published: 24 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this raw and deeply emotional episode, Simon Squibb sits down with Chris Do to unpack the moment he won a $1 million prize—and why it brought him to tears. From sleeping on the streets at 15 to selling a company to PwC, Simon reveals the powerful story of loss, hustle, purpose, and rebuilding from nothing. He challenges what we think we know about money, success, and charity—and makes a compelling case for why anyone, anywhere, can start a business.This isn’t just a business interview—it’s a masterclass in emotional resilience, reinvention, and the psychology behind purpose-driven work. Whether you're broke, burned out, or just looking for a reason to keep going, Simon’s story will make you believe in possibilities again.Timestamps:(00:00) - The dream spark: How Simon helps people start with nothing(01:30) - The serendipitous $1M moment at the 1 Billion Followers Summit(03:00) - Why Simon cried on stage (and what people misunderstood)(06:30) - Childhood trauma: Being kicked out at 15 after his father's death(09:00) - Billy Elliot, judgment, and the underdog narrative that made him weep(12:00) - Small-town England to global entrepreneur: Breaking out of expectations(14:30) - The family divide: estrangement, identity, and redefining connection(16:00) - Why selling his business felt like another kind of loss(20:00) - Dealing with hate: tribal psychology and toxic social media reactions(23:30) - Purpose vs. profit: Why helping for free is Simon’s real power move(25:00) - From homeless to hustler: how a messy garden became his first business(29:00) - Scaling with no resources—and becoming the first customer himself(34:00) - Selling his agency to PwC and losing his “fluid” identity(40:00) - Depression post-success: What happens when you no longer “need”(44:30) - Purpose as survival: Why not needing money can leave you lost(49:00) - Giving without expectation—Simon’s philosophy on modern generosity(52:00) - Why building a business to help others is the future of entrepreneurshipCheck out today's guest, Simon Squibb:Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibbSimon's Instagram: https://www.instagram.com/simonsquibb/?hl=enSimon's Website: https://simonsquibb.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website:
Transcribed - Published: 22 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this raw and deeply emotional episode, Simon Squibb sits down with Chris Do to unpack the moment he won a $1 million prize—and why it brought him to tears. From sleeping on the streets at 15 to selling a company to PwC, Simon reveals the powerful story of loss, hustle, purpose, and rebuilding from nothing. He challenges what we think we know about money, success, and charity—and makes a compelling case for why anyone, anywhere, can start a business.This isn’t just a business interview—it’s a masterclass in emotional resilience, reinvention, and the psychology behind purpose-driven work. Whether you're broke, burned out, or just looking for a reason to keep going, Simon’s story will make you believe in possibilities again.Timestamps:(00:00) - The dream spark: How Simon helps people start with nothing(01:30) - The serendipitous $1M moment at the 1 Billion Followers Summit(03:00) - Why Simon cried on stage (and what people misunderstood)(06:30) - Childhood trauma: Being kicked out at 15 after his father's death(09:00) - Billy Elliot, judgment, and the underdog narrative that made him weep(12:00) - Small-town England to global entrepreneur: Breaking out of expectations(14:30) - The family divide: estrangement, identity, and redefining connection(16:00) - Why selling his business felt like another kind of loss(20:00) - Dealing with hate: tribal psychology and toxic social media reactions(23:30) - Purpose vs. profit: Why helping for free is Simon’s real power move(25:00) - From homeless to hustler: how a messy garden became his first business(29:00) - Scaling with no resources—and becoming the first customer himself(34:00) - Selling his agency to PwC and losing his “fluid” identity(40:00) - Depression post-success: What happens when you no longer “need”(44:30) - Purpose as survival: Why not needing money can leave you lost(49:00) - Giving without expectation—Simon’s philosophy on modern generosity(52:00) - Why building a business to help others is the future of entrepreneurshipCheck out today's guest, Simon Squibb:Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibbSimon's Instagram: https://www.instagram.com/simonsquibb/?hl=enSimon's Website: https://simonsquibb.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website:
Transcribed - Published: 22 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow.Timestamps:(0:00) - Intro(1:44) - Can "Anyone" Can Be a Coach? 🤔(7:15) - Coaching VS Therapy(7:54) - Handling Difficult Client Situations(14:28) - Money & Ethics Real Talk(23:44) - Power of Words & Communication(32:35) - Defining Internal Beliefs(42:40) - Understanding True Respect(56:12) - Setting Better Boundaries(1:00:43) - Breaking Patterns(1:07:13) - Say YES(1:09:38) - What's the Ideal Client?(1:11:35) - No More Bullsh*t(1:17:19) - Next Episode Preview: Quantum PhysicsCheck out today's guest, Jule Kim:Jule's LinkedIn: https://www.linkedin.com/in/julekim/Jule's Instagram: https://www.instagram.com/itsjulekimExecutive Coach Jule Kim : https://adviceactually.com/Imposter Sydrome Episode (#263): https://www.thefutur.com/content/imposter-syndromeCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: <a...
Transcribed - Published: 17 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with David Fastuca, serial entrepreneur and co-founder of Locomote. David shares the raw, behind-the-scenes truth of building, scaling, and exiting a startup without raising external capital. We explore the emotional challenges of entrepreneurship, the toll it takes on relationships, and why success without alignment can still feel like failure.Timestamps:(00:00) - Introduction(01:15) - How David started Locomote and scaled without funding(06:32) - The personal cost of building a business(10:55) - Dealing with burnout and founder guilt(13:44) - Navigating identity crises post-exit(18:20) - How his business affected his marriage(22:11) - What true alignment in business and life looks like(25:40) - Stepping back from ego-driven decisions(28:55) - Why purpose matters more than success(33:28) - What David would change if he started over(37:10) - Mental health strategies for founders(41:45) - Closing thoughtsCheck out today's guest, David Fastuca:Buy David's Book: https://www.growthforum.io/buybookDavid's LinkedIn: https://www.linkedin.com/in/davidfastuca/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap:
Transcribed - Published: 14 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I explore the critical issue of brand misalignment—when the public’s perception of your brand doesn’t match your internal vision. Using examples from major companies like Chevy, Jaguar, and Domino’s, I break down how businesses either fail or succeed in bridging that gap. We discuss the power of social listening, the importance of honest brand positioning, and why execution always trumps ideas. From Spirit Airlines embracing its budget identity to Montana’s tourism campaign flipping “nothing here” into a strength, this conversation is all about aligning perception with reality. If you're looking to refine your brand’s message and build stronger trust with your audience, this episode is for you.Timestamps:(00:00) - Why execution beats ideas(00:34) - What happens when branding goes wrong(01:17) - The Chevy Camaro & Jaguar missteps(02:06) - How to fix brand perception(03:45) - The Domino’s Pizza rebrand success story(06:12) - Spirit Airlines and brand honesty(07:01) - How Montana turned “Nothing Here” into gold(08:46) - The power of embracing public perceptionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance:
Transcribed - Published: 10 May 2025
In this episode, I sit down with the incredible Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, to talk about suffering, creativity, and what it really takes to find meaningful work. We dive into the paradox of avoiding pain, why some struggles are worth it, and how Mark discovered that writing—not music—was his true calling. We also geek out on content creation, the power of differentiation, and the business of being a creator. Mark opens up about the mistakes he made, the detours he took, and how he found his way back to what he truly loves. If you’ve ever struggled with burnout, self-doubt, or figuring out your path, this conversation is packed with insights that just might change the way you think about success.Timestamps:(00:00) - Introduction(00:45) - The paradox of suffering(02:05) - Finding meaningful struggles(06:13) - The “shit sandwich” you don’t mind eating(09:30) - Discovering your natural talents(14:25) - When to push through vs. when to quit(18:09) - Mark’s journey from music to writing(24:21) - The myth of “finding your passion”(28:47) - Secrets to creating engaging content(33:19) - The power of being a “correct contrarian”(37:14) - Social media as media, not social(42:25) - Business model shifts & the future of online media(48:08) - AI’s role in personal development(50:12) - Closing thoughtsCheck out today's guest, Mark Manson:Mark's Website: https://markmanson.net/Mark's Instagram: https://www.instagram.com/markmansonMark's New Community: https://findmomentum.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:
Transcribed - Published: 7 May 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with the incredible Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, to talk about suffering, creativity, and what it really takes to find meaningful work. We dive into the paradox of avoiding pain, why some struggles are worth it, and how Mark discovered that writing—not music—was his true calling. We also geek out on content creation, the power of differentiation, and the business of being a creator. Mark opens up about the mistakes he made, the detours he took, and how he found his way back to what he truly loves. If you’ve ever struggled with burnout, self-doubt, or figuring out your path, this conversation is packed with insights that just might change the way you think about success.Timestamps:(00:00) - Introduction(00:45) - The paradox of suffering(02:05) - Finding meaningful struggles(06:13) - The “shit sandwich” you don’t mind eating(09:30) - Discovering your natural talents(14:25) - When to push through vs. when to quit(18:09) - Mark’s journey from music to writing(24:21) - The myth of “finding your passion”(28:47) - Secrets to creating engaging content(33:19) - The power of being a “correct contrarian”(37:14) - Social media as media, not social(42:25) - Business model shifts & the future of online media(48:08) - AI’s role in personal development(50:12) - Closing thoughtsCheck out today's guest, Mark Manson:Mark's Website: https://markmanson.net/Mark's Instagram: https://www.instagram.com/markmansonMark's New Community: https://findmomentum.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:
Transcribed - Published: 7 May 2025
Chris Do is coming to Singapore! 🇸🇬Over the course of one unforgettable week, join Chris for three transformative workshops on personal branding, conversational selling, and an exclusive VIP experience designed to unlock your full potential as a creative professional or entrepreneur.🗓 June 2–7, 2025📍 Four Seasons Hotel, Singapore👉 Secure your spot on the waitlist: https://chrisdo.asia/waitlistIn this high-impact episode, Chris Do sits down with Victoria Dior Wang—CEO of Goldzone Group and a trailblazer in experiential leadership education—to unpack why most professionals, especially in Asia, are selling all wrong. From cultural beliefs rooted in Confucian values to a widespread fear of self-promotion, Chris and Victoria explore why talented people keep playing small—and how to break free.They dive deep into why traditional sales methods feel manipulative, the shame that comes with self-promotion, and how personal branding can help you sell with confidence (and integrity). This conversation is a must-listen for creatives, consultants, entrepreneurs, and anyone struggling with visibility, pricing, or imposter syndrome.Timestamps:(00:00) The Nature of Creative Struggles(03:45) The Power of Branding in Business(07:54) Cultural Preservation and Modernization in Japan(19:22) Changing the Sales Mindset(24:33) Cultural Perspectives and Personal Growth(31:40) The Value of Experience(35:16) Understanding the Value of Money(39:51) Understanding the Value of Money (duplicate – consider editing or removing)(46:15) Overcoming Fear in Business Decisions(51:43) The Importance of Staying on TrackCheck out today's guest, Victoria Dior Wang:Victoria Dior Wang's Website: http://victoriadior.com/Victoria Dior Wang's Instagram: https://www.instagram.com/victoriadiorwang/Victoria Dior Wang's LinkedIn: https://www.linkedin.com/in/victoriadiorwang/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:<a...
Transcribed - Published: 30 April 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Chris Do is coming to Singapore! 🇸🇬Over the course of one unforgettable week, join Chris for three transformative workshops on personal branding, conversational selling, and an exclusive VIP experience designed to unlock your full potential as a creative professional or entrepreneur.🗓 June 2–7, 2025📍 Four Seasons Hotel, Singapore👉 Secure your spot on the waitlist: https://chrisdo.asia/waitlistIn this high-impact episode, Chris Do sits down with Victoria Dior Wang—CEO of Goldzone Group and a trailblazer in experiential leadership education—to unpack why most professionals, especially in Asia, are selling all wrong. From cultural beliefs rooted in Confucian values to a widespread fear of self-promotion, Chris and Victoria explore why talented people keep playing small—and how to break free.They dive deep into why traditional sales methods feel manipulative, the shame that comes with self-promotion, and how personal branding can help you sell with confidence (and integrity). This conversation is a must-listen for creatives, consultants, entrepreneurs, and anyone struggling with visibility, pricing, or imposter syndrome.Timestamps:(00:00) The Nature of Creative Struggles(03:45) The Power of Branding in Business(07:54) Cultural Preservation and Modernization in Japan(19:22) Changing the Sales Mindset(24:33) Cultural Perspectives and Personal Growth(31:40) The Value of Experience(35:16) Understanding the Value of Money(39:51) Understanding the Value of Money (duplicate – consider editing or removing)(46:15) Overcoming Fear in Business Decisions(51:43) The Importance of Staying on TrackCheck out today's guest, Victoria Dior Wang:Victoria Dior Wang's Website: http://victoriadior.com/Victoria Dior Wang's Instagram: https://www.instagram.com/victoriadiorwang/Victoria Dior Wang's LinkedIn: https://www.linkedin.com/in/victoriadiorwang/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:<a...
Transcribed - Published: 30 April 2025
Welcome to part two of my conversation with Tom Bilyeu! If you haven’t heard part one yet, go check it out—we covered the realities of making millions, the impact on relationships, and why money doesn’t change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isn’t enough—execution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why he’s now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen.Timestamps:(00:00) - Introduction(00:17) - Why talented people stay stuck(01:12) - Money as a scorecard for impact(03:00) - The myth of "good people" winning in business(04:50) - The hard truth about entrepreneurship(07:17) - Mindset vs. skill acquisition(10:45) - Business success is about timing(14:20) - The brutal emotional journey of trying to help people(20:10) - Why Tom gave up on helping adults(25:46) - Teaching personal growth through entertainment(32:10) - The pursuit of truth vs. utility(40:37) - How Tom rewired his mindset for success(49:16) - The moment that changed Tom’s self-esteem forever(52:30) - Fun rapid-fire questions with TomCheck out today's guest, Tom Bilyeu:Tom's Website: https://impacttheory.com/Tom's Instagram: https://www.instagram.com/tombilyeuTom's YouTube: https://www.youtube.com/c/TomBilyeuCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:
Transcribed - Published: 23 April 2025
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Welcome to part two of my conversation with Tom Bilyeu! If you haven’t heard part one yet, go check it out—we covered the realities of making millions, the impact on relationships, and why money doesn’t change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isn’t enough—execution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why he’s now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen.Timestamps:(00:00) - Introduction(00:17) - Why talented people stay stuck(01:12) - Money as a scorecard for impact(03:00) - The myth of "good people" winning in business(04:50) - The hard truth about entrepreneurship(07:17) - Mindset vs. skill acquisition(10:45) - Business success is about timing(14:20) - The brutal emotional journey of trying to help people(20:10) - Why Tom gave up on helping adults(25:46) - Teaching personal growth through entertainment(32:10) - The pursuit of truth vs. utility(40:37) - How Tom rewired his mindset for success(49:16) - The moment that changed Tom’s self-esteem forever(52:30) - Fun rapid-fire questions with TomCheck out today's guest, Tom Bilyeu:Tom's Website: https://impacttheory.com/Tom's Instagram: https://www.instagram.com/tombilyeuTom's YouTube: https://www.youtube.com/c/TomBilyeuCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:
Transcribed - Published: 23 April 2025
In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children.I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids.Timestamps:(00:00) – Why I’m sharing my parenting philosophy & my sons’ success stories(02:51) – The difference between helicopter parenting and my laissez-faire approach(06:24) – How my own upbringing shaped my parenting style(10:42) – The two firm rules I set for my kids: Respect and Zero Tolerance for Violence(16:02) – How affluent parents unintentionally weaken their children(21:30) – The impact of decision-making skills on independence(27:50) – The psychological effects of over-parenting and why kids struggle with confidence(33:48) – Teaching kids financial responsibility and why my youngest filed taxes at 18(40:46) – The illusion of choice: A strategy I learned from a family therapist(47:16) – How enforcing boundaries and respect prepares kids for the real world(53:12) – Breaking generational trauma and the dangers of repeating parenting mistakes(58:40) – Final thoughts: How to raise kids who are capable, not coddledCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:<a...
Transcribed - Published: 19 April 2025
In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children.I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids.Timestamps:(00:00) – Why I’m sharing my parenting philosophy & my sons’ success stories(02:51) – The difference between helicopter parenting and my laissez-faire approach(06:24) – How my own upbringing shaped my parenting style(10:42) – The two firm rules I set for my kids: Respect and Zero Tolerance for Violence(16:02) – How affluent parents unintentionally weaken their children(21:30) – The impact of decision-making skills on independence(27:50) – The psychological effects of over-parenting and why kids struggle with confidence(33:48) – Teaching kids financial responsibility and why my youngest filed taxes at 18(40:46) – The illusion of choice: A strategy I learned from a family therapist(47:16) – How enforcing boundaries and respect prepares kids for the real world(53:12) – Breaking generational trauma and the dangers of repeating parenting mistakes(58:40) – Final thoughts: How to raise kids who are capable, not coddledCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:<a...
Transcribed - Published: 19 April 2025
In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesn’t solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategies—it’s about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you.Timestamps:(00:00) - Introduction(00:22) - Chris Visits Tom’s Studio(01:04) - Billion-Dollar Exit: The Real Story(02:33) - The Moment Money Hits Your Account(03:47) - Money as a Tool vs. Self-Worth(07:12) - The Thrill of the Chase(08:32) - The Personal Cost of Success(13:15) - Marriage, Relationships & Entrepreneurship(17:03) - Prioritizing Marriage While Pursuing Success(22:42) - The Balance Between Work & Love(27:04) - The Importance of Understanding Your Partner(31:55) - Making Relationships Work Long-Term(38:08) - Chris & Tom Reflect on Ambition & Drive(38:38) - Part Two Teaser: Creative EntrepreneurshipCheck out today's guest, Tom Bilyeu:Tom's Website: https://impacttheory.com/Tom's Instagram: https://www.instagram.com/tombilyeuTom's YouTube: https://www.youtube.com/c/TomBilyeuCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:
Transcribed - Published: 16 April 2025
In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesn’t solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategies—it’s about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you.Timestamps:(00:00) - Introduction(00:22) - Chris Visits Tom’s Studio(01:04) - Billion-Dollar Exit: The Real Story(02:33) - The Moment Money Hits Your Account(03:47) - Money as a Tool vs. Self-Worth(07:12) - The Thrill of the Chase(08:32) - The Personal Cost of Success(13:15) - Marriage, Relationships & Entrepreneurship(17:03) - Prioritizing Marriage While Pursuing Success(22:42) - The Balance Between Work & Love(27:04) - The Importance of Understanding Your Partner(31:55) - Making Relationships Work Long-Term(38:08) - Chris & Tom Reflect on Ambition & Drive(38:38) - Part Two Teaser: Creative EntrepreneurshipCheck out today's guest, Tom Bilyeu:Tom's Website: https://impacttheory.com/Tom's Instagram: https://www.instagram.com/tombilyeuTom's YouTube: https://www.youtube.com/c/TomBilyeuCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:
Transcribed - Published: 16 April 2025
In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you.Timestamps:(00:00) - The problem with copying success(00:39) - Post Malone’s career evolution(02:12) - Why success leaves clues(03:35) - Finding your starting point(04:17) - The power of deep expertise(05:00) - Social media and consistency(06:15) - The restaurant analogy for niching(07:01) - Outro and call to actionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Transcribed - Published: 9 April 2025
In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you.Timestamps:(00:00) - The problem with copying success(00:39) - Post Malone’s career evolution(02:12) - Why success leaves clues(03:35) - Finding your starting point(04:17) - The power of deep expertise(05:00) - Social media and consistency(06:15) - The restaurant analogy for niching(07:01) - Outro and call to actionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Transcribed - Published: 9 April 2025
In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers. Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.Timestamps:(00:00) - Introduction to Hamlet Azarian(01:30) - Early-stage startup dynamics(03:00) - Example: Scaling Camino Financial(08:00) - Multivariate testing and audience targeting(15:00) - Understanding customer personas and psychographics(25:00) - Building marketing strategies through interviews(32:50) - Optimizing landing pages and pre-launch campaigns(38:20) - Growth mindset and startup culture(50:30) - Tools and tech stack for data-driven marketing(54:00) - Closing thoughts and action stepsCheck out today's guest, Hamlet Azarian:Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarianAzarian Growth Agency's Website: https://azariangrowthagency.com/Hamlet's Website: https://hamletazarian.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:
Transcribed - Published: 5 April 2025
In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers. Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.Timestamps:(00:00) - Introduction to Hamlet Azarian(01:30) - Early-stage startup dynamics(03:00) - Example: Scaling Camino Financial(08:00) - Multivariate testing and audience targeting(15:00) - Understanding customer personas and psychographics(25:00) - Building marketing strategies through interviews(32:50) - Optimizing landing pages and pre-launch campaigns(38:20) - Growth mindset and startup culture(50:30) - Tools and tech stack for data-driven marketing(54:00) - Closing thoughts and action stepsCheck out today's guest, Hamlet Azarian:Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarianAzarian Growth Agency's Website: https://azariangrowthagency.com/Hamlet's Website: https://hamletazarian.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:
Transcribed - Published: 5 April 2025
In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—cognitive and affective—and how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out.Timestamps:(00:00) - Introduction to Maria Ross(00:33) - Maria’s background in branding and empathy advocacy(01:49) - Why empathy matters for small teams and solopreneurs(02:14) - The business case for empathy in leadership(07:13) - Why creatives struggle with empathy(09:03) - The two types of empathy: cognitive vs. affective(13:33) - Ego and insecurity as empathy blockers(20:04) - The problem with "radical honesty" and weaponized empathy(29:07) - How to respond empathetically without "hijacking" the conversation(36:41) - The power of curiosity in empathy(40:15) - Empathy in pricing: charging based on client impact(50:13) - Leadership challenges: balancing empathy and performance(57:22) - How to build an empathetic workplace culture(59:10) - Where to find Maria and her booksCheck out today's guest, Maria Ross:Maria's book website: https://theempathydilemma.com/Maria's LinkedIn: https://www.linkedin.com/in/mariajrossMaria's Instagram: https://www.instagram.com/redslicemariaCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:<a...
Transcribed - Published: 2 April 2025
In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—cognitive and affective—and how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out.Timestamps:(00:00) - Introduction to Maria Ross(00:33) - Maria’s background in branding and empathy advocacy(01:49) - Why empathy matters for small teams and solopreneurs(02:14) - The business case for empathy in leadership(07:13) - Why creatives struggle with empathy(09:03) - The two types of empathy: cognitive vs. affective(13:33) - Ego and insecurity as empathy blockers(20:04) - The problem with "radical honesty" and weaponized empathy(29:07) - How to respond empathetically without "hijacking" the conversation(36:41) - The power of curiosity in empathy(40:15) - Empathy in pricing: charging based on client impact(50:13) - Leadership challenges: balancing empathy and performance(57:22) - How to build an empathetic workplace culture(59:10) - Where to find Maria and her booksCheck out today's guest, Maria Ross:Maria's book website: https://theempathydilemma.com/Maria's LinkedIn: https://www.linkedin.com/in/mariajrossMaria's Instagram: https://www.instagram.com/redslicemariaCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:<a...
Transcribed - Published: 2 April 2025
In this episode, I sit down with Mike and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together as a couple. We dive into their journey from launching Golf.com to selling Buddy Media to Salesforce for $745M. Mike shares his instinctive, visionary approach to business, while Kass offers sharp operational expertise, revealing the balance that has fueled their success. We talk about the myths of entrepreneurship, the importance of embracing failure, and how firing people with kindness can change lives. The conversation takes a candid turn as we explore what it means to navigate business, marriage, and parenting while staying aligned. If you've ever struggled with leadership, scaling a business, or balancing work and relationships, this episode is full of valuable insights and honest reflections.Timestamps:(00:00) - Introduction (05:10) - Mike & Kass’s journey from Golf.com to Buddy Media (11:45) - The biggest myths about entrepreneurship (18:30) - Learning to embrace fear and uncertainty in business (25:55) - How Kass approaches firing people with kindness (32:40) - Navigating marriage and business: The challenges and rewards (39:15) - The importance of trusting your gut vs. making data-driven decisions (45:50) - How social media has changed entrepreneurship (52:30) - The right way to pivot when a business idea isn’t working (59:05) - Leadership lessons: Why transparency matters (1:05:40) - The mental load of running a business and parenting (1:12:15) - Shoveling Sh*t: A sneak peek at Mike & Kass’s new book Check out today's guests, Mike and Kass Lazerow:Mike and Kass' Website: https://www.kassandmike.com/Mike and Kass' LinkedIn: https://www.linkedin.com/company/kassandmike/Mike and Kass' Instagram: https://www.instagram.com/kassandmike/Shoveling Sh*t Website: https://shovelingshit.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website:
Transcribed - Published: 26 March 2025
In this episode, I sit down with Mike and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together as a couple. We dive into their journey from launching Golf.com to selling Buddy Media to Salesforce for $745M. Mike shares his instinctive, visionary approach to business, while Kass offers sharp operational expertise, revealing the balance that has fueled their success. We talk about the myths of entrepreneurship, the importance of embracing failure, and how firing people with kindness can change lives. The conversation takes a candid turn as we explore what it means to navigate business, marriage, and parenting while staying aligned. If you've ever struggled with leadership, scaling a business, or balancing work and relationships, this episode is full of valuable insights and honest reflections.Timestamps:(00:00) - Introduction (05:10) - Mike & Kass’s journey from Golf.com to Buddy Media (11:45) - The biggest myths about entrepreneurship (18:30) - Learning to embrace fear and uncertainty in business (25:55) - How Kass approaches firing people with kindness (32:40) - Navigating marriage and business: The challenges and rewards (39:15) - The importance of trusting your gut vs. making data-driven decisions (45:50) - How social media has changed entrepreneurship (52:30) - The right way to pivot when a business idea isn’t working (59:05) - Leadership lessons: Why transparency matters (1:05:40) - The mental load of running a business and parenting (1:12:15) - Shoveling Sh*t: A sneak peek at Mike & Kass’s new book Check out today's guests, Mike and Kass Lazerow:Mike and Kass' Website: https://www.kassandmike.com/Mike and Kass' LinkedIn: https://www.linkedin.com/company/kassandmike/Mike and Kass' Instagram: https://www.instagram.com/kassandmike/Shoveling Sh*t Website: https://shovelingshit.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website:
Transcribed - Published: 26 March 2025
In this engaging crossover episode, I join forces with Eric Siu’s Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands and creating authentic connections in the digital age. We dive into the intricacies of running masterminds, including their pros, cons, and the lessons learned. Eric and I discuss the value of storytelling, self-awareness, and vulnerability in establishing a meaningful online presence. Whether you're considering launching a mastermind, enhancing your personal brand, or looking to deepen your connections with your audience, this episode delivers a mix of actionable advice and honest reflections.Timestamps:(00:00) - Introduction and episode setup(02:00) - Building authentic personal brands(06:30) - Vulnerability and Storytelling online(11:15) - The power of masterminds(16:50) - Structuring masterminds effectively(21:30) - Balancing personal growth with branding(27:00) - Social media strategies and engagement tips(35:20) - Long-term brand-building insights(42:00) - Overcoming criticism and self-doubt(48:15) - Closing thoughts on authenticityCheck out today's guest, Eric Siu:Eric's Instagram: https://www.instagram.com/ericosiuEric's LinkedIn: https://www.linkedin.com/in/ericosiuSingle Grain's Website: https://www.singlegrain.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:
Transcribed - Published: 22 March 2025
In this engaging crossover episode, I join forces with Eric Siu’s Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands and creating authentic connections in the digital age. We dive into the intricacies of running masterminds, including their pros, cons, and the lessons learned. Eric and I discuss the value of storytelling, self-awareness, and vulnerability in establishing a meaningful online presence. Whether you're considering launching a mastermind, enhancing your personal brand, or looking to deepen your connections with your audience, this episode delivers a mix of actionable advice and honest reflections.Timestamps:(00:00) - Introduction and episode setup(02:00) - Building authentic personal brands(06:30) - Vulnerability and Storytelling online(11:15) - The power of masterminds(16:50) - Structuring masterminds effectively(21:30) - Balancing personal growth with branding(27:00) - Social media strategies and engagement tips(35:20) - Long-term brand-building insights(42:00) - Overcoming criticism and self-doubt(48:15) - Closing thoughts on authenticityCheck out today's guest, Eric Siu:Eric's Instagram: https://www.instagram.com/ericosiuEric's LinkedIn: https://www.linkedin.com/in/ericosiuSingle Grain's Website: https://www.singlegrain.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:
Transcribed - Published: 22 March 2025
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