In the previous episode, I talked about brand misalignment between perception and reality,

what you're going to do. I mostly focus on negative perception and what you can do to kind of

rectify that. In this episode, because my boy Rich needs some help with styling, I'm going to

talk about personal branding as it relates to style. So let's say you're a graphic designer

or you're a business consultant or something like that.

And there's perceptions about you that you might be like a fashion designer or something like that.

I'm talking about myself, I guess.

That's what he's saying.

What happens if they give you positive attributes to something that you may or may not want to be known for just yet?

I'm wondering why you even ask this question because I don't find that to be a dilemma.

I find it's kind of interesting that people are perceiving things

that I've yet to announce, which is really cool.

So then you're sitting there thinking,

I don't think Chris does anything unintentionally.

So when he's spanking a move, we should be paying attention.

Now, what I know about human nature is this.

No one, including me, likes a surprise. Change is hard. So what you do is you take a big change and you

chop it down into little chunks of change. And by the time you get to the final change, everyone's on board.

So what you may or may not know is how much I've been talking about personal brand and how I'm showing up in the world.

So much so that people who don't know me who wind up having a conversation with me, they attribute something that's quite interesting.

And so let me know what you think about this.

Somebody has come up to me and said, Chris, I noticed this big change in you about two years ago.

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