How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 31 May 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

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We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.

Timestamps:

(00:00) - Introduction

(03:40) - Shadowbans & algorithm myths

(05:27) - What virality really means

(07:19) - How niche creators can reach wider audiences

(10:49) - Formats for “boring” businesses

(12:14) - Mindset shift for viral potential

(14:50) - Man-on-the-street brainstorm

(17:04) - What can go wrong with live formats

(20:45) - Dialogue demo & emotional tension

(23:25) - Should you delete non-performers?

(25:14) - Faceless content vs personal connection

(32:25) - Brendan’s personal brand & communication style

Check out today's guest, Brendan Kane:

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Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en

Brendan's YouTube: https://www.youtube.com/@BrendanKane/

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Transcript

Click on a timestamp to play from that location

0:00.0	Hey, we're back again with Brendan Cain.
0:01.9	We talked about why formats work.
0:03.9	Now that we've done that, let's move our focus into bringing them into life.
0:08.4	Choosing the right ones, filling them up, and making them yours.
0:12.5	Let's jump in.
0:24.4	Hi, I'm Brendan Cain, and you are listening to the future.
0:28.8	What's next?
0:31.2	So I think we can get into the algorithms.
0:36.0	So there's a lot of misinformation in myths about the algorithms.
0:39.7	And I'm just going to kind of like break down at this level why they exist. So I started in social media in 2005, MySpace or Friends stir it. So at that
0:45.4	time, there was 25 million people on MySpace, 6 million on Facebook, 8 million on YouTube. So it's a
0:52.9	far cry from what it was today. And then 2010, it jumped
0:56.2	to about 2 billion, 2015, 3 billion, 2020, 4 billion. Today it's about like 5 billion,
1:03.4	just in rough numbers. So obviously, as more people came on to the scene, more content was
1:10.0	being produced. And the social media algorithms didn't
1:12.1	exist in the beginning. They weren't there. Social media was very simple and straightforward for the
1:16.4	first five years. You get somebody to follow or connect with you. You post content and people see it.
1:21.8	Pretty simple premise.
1:23.1	The good old days.
1:23.9	Yeah. But when more people are creating more content, these systems had to invent the algorithms.
1:29.3	Why?
1:30.3	Because they needed to prioritize content.
	...

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