We all know we should tell better stories, but what does that actually mean?

And how do you do it when you're creating business content, not writing a novel?

In this episode, I break down how story structure, character, and conflict can elevate your content no matter what platform you're on.

Whether you're writing a post, giving a talk, or making a sales video, the same principles apply.

If you want to become a more compelling communicator, this one's for you.

I think I first heard this idea from story coach, Erigant Meads, and he talks about this.

And he says, story is the operating system of the human mind.

This is how we've learned how to do things, what to be scared of, where we find water or food sources.

And it's all done through stories stories the most

natural way for us to communicate ideas and values and to entertain people and somewhere along

the way we've lost ability to tell stories and so i'm going to share a couple of tips with you

that might help you do this and the reason why you want to do this is because if you're in the

building your thought leadership space i don't know who's not really and you want to develop

your personal brand to become someone that people seek so that you you don't chase opportunities

opportunities chase you and what you need to do is there's a very simple thing that i came up

with recently, okay?

It's the easiest thing in the world. Also the hardest thing, the easiest thing to understand, but the hardest thing to do.

In order for you to develop your personal brand, you need to find you. Okay? This is really important.

Especially in the information age that we live in where information is so abundant and relatively cheap,

you can literally type something into your browser and a number of AHA engines and Google or search engines will deliver you a vast amount of answers.

So the problem is this.

I think I know lots of things.

...