How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 5 June 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template. We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths. Timestamps: (00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-Discovery Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The most natural thing to do and the most difficult thing to do in this world is to know who you are and to be yourself.
0:06.3	This is kind of a grieving because it's almost like the old you has to die so the new you can come out.
0:13.1	Somewhere along the way you're like, but that ain't me. I don't fit in that neat little box and I don't want to fit in a box.
0:18.3	I want to explode the box. I want to do my thing.
0:21.5	I want to break all the rules, right?
0:23.3	I totally know who put me in my box.
0:25.4	You do?
0:26.3	Oh, yeah.
0:29.9	Jody, what are we talking about today?
0:31.6	We're talking about personal brand, Jody,
0:35.2	and you are going to tell me everything I'm doing wrong slash how I should
0:40.3	think about doing it right and I'm going to be a willing student. I'm going to hide nothing.
0:46.2	I'm going to be completely open with everything and sometimes you're going to ask me really
0:50.1	big questions and I'm going to ask the smaller questions and sometimes I'm not going to have
0:54.1	a clue and sometimes I'm going to know what I'm talking about. So we're hopefully going to
0:58.0	go from there. Okay. That was a long way of saying we're going to talk about you today.
1:03.3	Yes. Yeah. Let's do it. Yes. Which I'm happy to by the way. Okay. So where do we begin this
1:09.6	conversation? Well, I found it really interesting when we talked
1:12.5	last time. Maybe it was off air. And we were talking about the idea of what is a personal brand?
1:18.0	What does it mean when someone has one? What does someone think is a personal brand that actually
1:22.8	isn't a personal brand at all? And I loved what you said around a part of the definition that you gave
1:28.8	where a personal brand is a king or queen maker. Because I think that's like that's what it is for me as well.
	...

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