The most natural thing to do and the most difficult thing to do in this world is to know who you are and to be yourself.

This is kind of a grieving because it's almost like the old you has to die so the new you can come out.

Somewhere along the way you're like, but that ain't me. I don't fit in that neat little box and I don't want to fit in a box.

I want to explode the box. I want to do my thing.

I want to break all the rules, right?

I totally know who put me in my box.

You do?

Oh, yeah.

Jody, what are we talking about today?

We're talking about personal brand, Jody,

and you are going to tell me everything I'm doing wrong slash how I should

think about doing it right and I'm going to be a willing student. I'm going to hide nothing.

I'm going to be completely open with everything and sometimes you're going to ask me really

big questions and I'm going to ask the smaller questions and sometimes I'm not going to have

a clue and sometimes I'm going to know what I'm talking about. So we're hopefully going to

go from there. Okay. That was a long way of saying we're going to talk about you today.

Yes. Yeah. Let's do it. Yes. Which I'm happy to by the way. Okay. So where do we begin this

conversation? Well, I found it really interesting when we talked

last time. Maybe it was off air. And we were talking about the idea of what is a personal brand?

What does it mean when someone has one? What does someone think is a personal brand that actually

isn't a personal brand at all? And I loved what you said around a part of the definition that you gave

where a personal brand is a king or queen maker. Because I think that's like that's what it is for me as well.

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