Hey everyone, welcome back to the future. This is Rich Cardona. I'm Chris's podcast strategist,

and today is going to be an episode that's a throwback. This is when Chris guested on his good

friend, Eric Sue's leveling up podcast, where they're going to talk about building personal

brands, how to create authentic connections online, and most importantly, and something no one talks

about is lessons learned from running a mastermind.

This may actually help you determine if you want to be part of one, if you want to start one, the pros and cons, all the good things.

Yeah. What else goes into building that good personal brand?

There's also like the look, right?

What else? Yeah, there's parts to that.

So let's start with the medias to like the lightest, right?

If you're talking

about personal branding, and I have a very different view than how most people talk about it,

because I think the word branding is super popular. So like, well, corporate branding. And then

if you have any kind of following, they're like, well, I have a personal brand. Do you? Who are you?

What do you stand for? Can I predict what you're going to do next? Who are you in real life on and off camera? That's your personal brand. In order for me to get to know that, you actually have to show something where you're actually a vulnerable, real human being. And so few people are ready to do that. They're always holding things back because they're fearful of judgment. They're fearful of like backlash or being canceled or like people like that version of me.

And maybe they're right.

So you kind of live this double life.

There's the real you that you show that face to a few people in your world.

And there's a super fake version of you that lives online.

So I don't care if you have 300,000 followers.

I don't care if you have 10 million followers.

If you're not showing it was real,

...