Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 29 May 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works. Timestamps: (00:00) - Introduction (01:02) - Why storytelling matters (03:26) - Algorithms favor great stories (06:01) - Five-step social media success formula (08:57) - The role of content formats (12:10) - Format vs. trend: the big shift (15:23) - How to find your winning format (18:12) - What makes a video go viral (21:40) - Creating ideas within formats (25:00) - Real example: Tanner’s bag deconstructions (28:34) - Monetizing without selling (31:15) - ROI = size of your vision (33:50) - Why consistency and time matter (36:28) - One video at a time (38:45) - Learning through reflection (40:55) - Final thoughts and teaser for Part 2 Check out today's guest, Brendan Kane: Brendan's Website: https://brendanjkane.com/ Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/ Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en Brendan's YouTube: https://www.youtube.com/@BrendanKane/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So you've tried chasing trends, you've tried hashtags, you've tried posting multiple times a day,
0:05.4	but you can't seem to break through.
0:08.3	So today, we're going to ignore all of that noise, and we're going to focus on how to make you
0:14.7	a world-class storyteller, because that's the only thing that you need to consistently succeed
0:19.7	on social media.
0:28.2	Music because that's the only thing that you need to consistently succeed on social media. Hi, I'm Brendan Kane, and you are listening to the future.
0:36.1	Brennan, we've seen countless people get on the box, whether they have a year experience
0:40.3	or 10 years of experience.
0:41.9	They're all promising this or that that you can get a result on social.
0:45.2	What makes this different?
0:46.8	Well, I've been studying this for two decades, and our team has done over 10,000 hours of research.
0:52.5	And the only thing that we focus on is not
0:54.2	tactics or tricks or any of that stuff. But purely what makes somebody stand out at the highest
1:01.4	level? What makes them a great storyteller? What makes the algorithms want to favor them and partner
1:08.3	with them over every other content creator out there.
1:11.3	Why does storytelling even matter in the first place? Because everybody will tell you story,
1:14.5	story, story, but is it the same as we're talking about on social?
1:18.0	So storytelling matters for a few different reasons. Number one, simply, we have to look at
1:23.8	the world that we live in, and that is the world of attention. And it's not just social
1:28.2	media. If we think about Netflix or Amazon Prime, all these streamers, we have more content than ever
1:34.8	before. So stories matter because they're the only thing that can grab and hold your attention.
1:41.6	Now, we live in a microattention economy, but just from grabbing attention.
	...

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