The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 19 July 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI. They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all. Timestamps: (00:02) – Why We Need to Get Weirder Online (01:19) – Turning Up the Dial on Your Personality (03:46) – Being a Lighthouse for Like-Minded Weirdos (04:25) – Unlearning the Pressure to Fit In (06:01) – What Counts as Weird (And Who Gets to Say?) (09:43) – Steve Jobs, Contrarians & the Price of Originality (12:09) – Context, Childhood & the Illusion of Normal (14:42) – LinkedIn, AI, and the Death of Strong Opinions (17:46) – Using Weirdness to Attract the Right People (18:07) – Fitness as a Life Hack (and Brand Differentiator) (22:10) – Can You Cheat Fitness? The Real Story Behind the Gains (27:11) – Craving Realness in a World of AI and Image (29:19) – Transparency, Weirdness, and the Power of Disclosure Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook https://jodiecook.comhttps://coachvox.ai Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Weird doesn't have to mean socially awkward.
0:02.0	Like you could be kind of strange and quirky, but you could still have a bit of friends.
0:07.0	Yes.
0:08.0	Of weirdos.
0:09.0	I'm going to try to normalize weirdness if that's even a thing.
0:11.0	But then you normalize weirdness and then what's weird?
0:16.0	Well, on this episode of Jody and Chris don't know anything about anything, we're going to talk about what it means to get weird and why that might even be something you might be
0:23.9	interested in.
0:24.6	We have to get more weird online right now, for sure.
0:27.9	And I think it's partly because there is so much AI writing that things are generally
0:34.6	being dumbed down and generally being generic.
0:39.9	Like, they're just more generic.
0:41.4	So, you know, if you cash your mind back to high school when you did an exam paper
0:46.3	and you didn't really know how to answer a question, so you just completely blanked it.
0:50.8	We've all done it.
0:51.7	We've all been there.
0:52.5	I definitely have.
0:53.7	That answer that you
0:54.7	would have written down is very similar to what chat GPT comes out with or very similar often
0:59.2	to what Claude comes out with when you don't know how to work with it. And so the internet
1:03.0	is like still of this kind of content right now. And so on LinkedIn, especially because there's so
1:09.2	much AI generated content, because there's so many AI generated content, because there's so many
	...

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