How the Right Clients Find YOU (It's not what you think) - With Jodie Cook | Episode 357
The Futur with Chris Do
The Futur
5 • 976 Ratings
🗓️ 21 June 2025
⏱️ 44 minutes
🧾️ Download transcript
Summary
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In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.
They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.
Timestamps:
(00:06) – Hiding vs. Revealing: Is it safe to be fully you?
(04:39) – Voting with your dollar: brands, beliefs, and alignment
(08:45) – When should you speak up? The cost of silence
(13:55) – The Starbucks test: values vs. convenience
(17:15) – The Mexican Fisherman story: redefining ambition
(21:04) – Finding your place (and your people)
(24:00) – From shame to ownership: Jodie’s journey with strength
(27:02) – When you finally feel like you
(31:00) – The moment that changed everything on LinkedIn
(36:03) – The deeper lesson: more of you = more resonance
(39:44) – Showing your weird (and leading by example)
(42:00) – Rejection therapy and rewiring your brain to show up
(43:06) – Why we need more of these conversations
Check out today's guest, Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
Check out The Futur:
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Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | At the start, you just shut up and do the work, get good, get clients, get cascadies, do, do, do, |
| 0:05.5 | say yes, say yes, say yes. |
| 0:07.1 | And then maybe use it as a filter. |
| 0:08.7 | Maybe you just think, hang on, which type of clients do I want to work with? |
| 0:11.8 | The last thing I want to do is be forgettable. |
| 0:14.3 | The last thing I want to do is just to blend and be like everyone else to be average. |
| 0:20.6 | Hey, everybody, Chris here. |
| 0:22.0 | On this episode, we're going to do something very different. |
| 0:24.2 | I'm joined today by a friend of mine. |
| 0:26.6 | Her name is Jody, and she's been on the pod a couple times before. |
| 0:29.5 | And we had this crazy idea. |
| 0:31.2 | What have we had an ongoing series, a limited series, on things that were really interested |
| 0:36.4 | in, the mutual overlap and the points |
| 0:39.2 | of conflict and the points of agreement. And so on today's episode, we're going to talk about |
| 0:43.8 | when should you reveal your true self or is it even possible to be 100% truly yourself? |
| 0:51.7 | So on this topic here, I saw somewhere, somebody talking about this, |
| 0:56.1 | I think they were a therapist, and they were talking about how when we having a negative |
| 0:59.6 | emotion, and if we keep it inside, the negative emotion grows. And the best way to treat that |
| 1:05.9 | is to speak that negative emotion. And I was trying to use my logical brain to understand |
| 1:10.5 | this conversation around emotion. And I was thinking, is there a time when I felt the negative emotion and i was trying to use my logical brain to understand this conversation |
| 1:11.4 | on emotion and i was thinking is there a time when i felt the negative emotion where when i kept it in it |
| 1:17.3 | grew and when i said it out loud it diminished and i think it holds true to most things i could not |
... |
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