338 - Build, Test, Scale, Repeat - With Hamlet Azarian

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 5 April 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs.

We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers.

Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.

Timestamps:

(00:00) - Introduction to Hamlet Azarian

(01:30) - Early-stage startup dynamics

(03:00) - Example: Scaling Camino Financial

(08:00) - Multivariate testing and audience targeting

(15:00) - Understanding customer personas and psychographics

(25:00) - Building marketing strategies through interviews

(32:50) - Optimizing landing pages and pre-launch campaigns

(38:20) - Growth mindset and startup culture

(50:30) - Tools and tech stack for data-driven marketing

(54:00) - Closing thoughts and action steps

Check out today's guest, Hamlet Azarian:

Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarian

Azarian Growth Agency's Website: https://azariangrowthagency.com/

Hamlet's Website: https://hamletazarian.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

Transcript

Click on a timestamp to play from that location

0:00.0	because we're trying to make everything so perfect,
0:03.0	we're getting in the way of progress,
0:05.0	and progress really comes from just doing it, right?
0:07.3	So like even releasing the ad or releasing the video,
0:10.5	and if it's bad, what's the worst thing that happens?
0:13.0	Okay, it was bad.
0:13.9	A few people saw it, a couple hundred thousand or whatever it is.
0:17.1	It's not the end of the world, right?
0:18.4	What did you learn from it? How would you make it better?
0:21.4	And how would you further evolve your own skill set so that you can take it to the next level?
0:26.7	Or how would you find the resources that you need and surround yourself with other A players
0:32.0	that would allow you to be able to bring your vision to life?
0:41.9	Yeah. bring your vision to life. Hi, my name is Hamlet and you're listening to the future.
0:48.2	What is up, everybody, today Hamlet is joining me, and he's a marketing executive with 20 years
0:54.0	of experience, and he's helped venture back startups that range from precede to early stage series A and B.
1:00.0	I don't know what that means. We'll have to talk about that a little bit. As a senior growth advisor and his role, he's helped develop playbooks, hired and trained the marketing and growth teams.
1:07.8	Hamlet, welcome to the show. Thanks for having me on. I'm excited to be here.
1:11.5	For people who don't know who you are, can you give us a little intro about how you got
1:15.5	into this field that you're doing?
1:17.8	Yeah, sure.
1:18.9	So I work with startups, particularly early stage, which usually means it's the founders
1:25.6	who have an idea.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Futur, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Futur and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.