So you don't need more than 500 followers on LinkedIn to actually make sales on the platform.

If you're a creator and you've been creating content on LinkedIn and other platforms and have been totally dead with leads,

I think you're going to want to stick around and listen to what my next guest is going to tell you because he believes,

controversially, that you don't even need more than 500 followers to actually make a living doing this as a creator.

I'm Matthew Lecaoves and you're listening to The Future.

Can you please introduce yourself, Matt, to people who don't know you and tell us a little bit about your story?

If anyone who doesn't know me, my name is Matthew Lecao, probably from at Santa My Voice, you can hear him from Australia.

I run a program called seven- Creators, where we work with small business owners

and like LinkedIn creators.

We show them how to implement a system in their business, how to generate leads themselves,

so they don't have to rely on other people.

A little bit about my past, like I got into software sales when I in 2018.

I worked at Zoom video communications before COVID.

And then during COVID-19 and after.

So I definitely remember the effect of what brand does to your business because before

COVID, no one would speak to you.

But then after COVID, everyone wanted to speak to Zoom. So 100% agree on, I'd sell on the brand there.

And then after software sales, I kind of fell in love with sales itself. And I grew up around small

business owners. So I really wanted to kind of make a mark and then slowly move my way into

opening my own, you know, lead generation business. But cold lead generation, like cold calling and

cold emailing, I don't think is the best bet for most businesses. And I tried that for about

seven months. And it's really hard because you have to sell with a really difficult sales process.

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