The mistake would be to copy someone's ending when you're not studying their beginning because you're at the beginning.

Again, this monster rears its ugly head, should I need, shouldn't I?

Aren't there more examples of super hyper-successful people who aren't locked into a niche

that are doing really well and why are you, Chris, telling us we need to niche down?

Let's take, for example, Post Malone.

He's had a really interesting career arc and who knows where he's going to go next.

He first started out with rock, which I didn't even know about, and then he went into hip-hop,

and now he's doing country and he's dominating every category.

This man, this creative human being, has such versatility and a breadth of work and styles

that we kind of admire it and we see it

for like this ability to blend so many different things. The mistake that you would make is

you're not Post Malone. You're not the weekend. You're not 21 pilots. You can't be jumping

genres and mixing things up. And if you are, you won't be watching this channel because you're already rich and famous

and you have all the options in the world.

That was just a joke, by the way.

The mistake that most people make is they copy someone's ending versus their beginning.

Just let that sink in.

There's a long period of time when post Malone or the

weekend are doing their thing before anyone even hears about them. They could be in a basement,

working on some music, playing or DJing for a wedding or a birthday party. We don't know. So they

put in all this time and they start to refine their craft.

We only become aware of them when they become famous. And depending on where you're on the adoption

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