Hustle Humbly Podcast

We've all forgotten something at the worst possible moment. (Alissa forgot $150 worth of Mother's Day cakes at the bakery.) Forgetting a cake stings. Forgetting to check FHA loan requirements for a distressed property can cost your buyer over $1,000 they don't have. That's the difference between a personal mistake and a professional one, and that's exactly what we're digging into today.   This episode is all about the mistakes new Realtors make, not the business setup kind, but the ones that happen in the middle of real transactions with real buyers and sellers. We received a message asking us to cover this, so here we are. Consider this your friendly but firm reminder that learning on the job at your clients' expense is not a plan.   In this episode we cover:   Not understanding pre-approval terms or being afraid to talk about money with clients Why leaving financing blanks on a purchase agreement is a serious problem The importance of knowing common loan types (FHA, VA, RD, conventional) and their requirements Not asking for help and winging transactions instead of going to your broker Why Facebook groups are not a substitute for your broker's guidance Letting buyers run the show during due diligence instead of setting expectations The "3 S's" framework: safety, structure, and systems for home inspection guidance HOA due diligence: what agents miss and why it matters more than ever Understanding occupancy and why you can't negotiate it after the fact Panic canceling instead of problem-solving during due diligence Saying yes to every client (and why that's hurting you, not helping you) Hiding behind texts and emails when the situation calls for a phone call Taking everything personally and what it costs you long term Real stories: the mold case, the missing refrigerator, and the agent who told his clients to sue him   Key Quotes & Takeaways:   "If you are not comfortable talking about money, you are not ready to have a client." Alissa "When an agent feels frustrated by something, instead of being frustrated at the client, they need to say: I guess I didn't explain that." Alissa "You don't need to be over there cleaning their house until 10 o'clock at night. You can't want to sell the house more than they do." Alissa "I can't count the number of people that didn't use me in my first five years that I have done so much business with in the last ten years, because I did not burn the bridge." Alissa "It's not okay to learn on the job at the expense of your buyers and sellers. You have to take this seriously." Katy   Products, People & Previous Episodes Mentioned:   Episode 355: Treating Your Business Like a Business (hustlehumblypodcast.com/355) Make Sure You're Sure Template (hustlehumblypodcast.com/makesure) Hustle Humbly Community (hustlehumblypodcast.com/membership)   If you are a new agent, bookmark this one. If you know a new agent, send it to them today.   Are you loving the podcast? Leave us a review! It means the world and helps other agents find the show.   Leave a review: hustlehumblypodcast.com/itunes New to Hustle Humbly? Start here: hustlehumblypodcast.com/starthere Join the Hustle Humbly Community: hustlehumblypodcast.com/membership Get our free resources and templates: hustlehumblypodcast.com   Email us: team@hustlehumblypodcast.com Follow us: Instagram: @hustlehumblypodcast Facebook: Hustle Humbly Podcast Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.   Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Transcribed - Published: 1 June 2026

You got your real estate license. But did you actually build a business, or did you just start collecting transactions? We get messages from y'all all the time, and so many of the problems you are writing about could be solved with one mindset shift: treat your business like a business. So this episode is your pep talk and your reality check, all in one. Real estate has a sneaky way of deceiving you into thinking you are working when you are really just busy. Nobody warns you in real estate school that you will be the marketing department, the admin department, the accounting department, AND the person running every appointment. Whether you are solo or on a team, all of that still lands on you. And we have lots of stories to bring this home. There is the put-together Realtor Alissa met at the nail salon who is leaving a team she loves, not on emotion, but because she finally tracked her numbers and it was time. There is Stacy, who slid a buyer rep cancellation across the table after offer number five. There is the friend group chat that taught Alissa why everyone, especially friends and family, needs the same consultation and the same rules.  This is the episode where we give you permission to have rules, communicate them, track your numbers, and behave like the professional you already are. Here's what we cover in this episode: Why being busy in real estate is not the same as running a business Wearing all the hats: marketing, admin, accounting, and the actual job The nail salon Realtor who is leaving her team because of what her tracking revealed Why you have to know your ROI on every dollar you spend (postcards, leads, brokerage splits) Professionalism vs. being everyone's best friend, and where that line really is How to set communication rules (email vs. text) and actually enforce them Why the buyer and seller consultation matters even more with friends and family Treating every client the same: same consultation, same rules, same buyer rep agreement When a price point or location is not a good business decision, and how to refer out and collect a referral fee Working ON your business, not just IN it (taxes, LLC, CPA, a monthly admin day) Key Quotes & Takeaways: "Real estate has a way of deceiving you into thinking you're working." Katy "She's not making an emotional decision, she's basing it on facts and numbers." Katy "Businesses have rules and expectations of their customers. If you never tell your clients, how would they know what the rules are?" Katy "At what cost is your business running? Are you stepping over a dollar to pick up a penny?" Alissa "You are a business, but you aren't acting like a business just because you got your real estate license." Alissa Products, People & Previous Episodes Mentioned: -Episode 113: Be the Boss (hustlehumblypodcast.com/113) -Episode 198: Real Estate Side Hustles (hustlehumblypodcast.com/198) -Hustle Humbly Community (hustlehumblypodcast.com/membership) -Number Tracking freebie (hustlehumblypodcast.com/track) Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Transcribed - Published: 25 May 2026

Can a solo agent actually take a real vacation and come back to a business that's still intact? In this episode, I'm walking y'all through a real-time case study of taking time off as a solo agent. I just got back from a nine-day trip to Czech and Austria, and Katy is grilling me on every detail of how I prepped, who helped, what almost fell apart, and what I'd do differently next time.   I share the honest truth about the weeks leading up to the trip, the colleague I paid to help me, the client who almost slipped through my fingers, and the in-flight Wi-Fi disaster that had me texting offer responses across the Atlantic. If you've ever wondered whether you can step away from your real estate business without the whole thing falling apart, this one's for you.   In this episode we cover:   - Why I started panicking a month before my trip and how I got my mindset back - How I picked the colleague who helped me and what I paid her for nine days - The coffee meeting that gave me peace of mind before I left - The client who almost ghosted me because I was going to be out of town - How I scheduled closings strategically so I wouldn't have to worry while away - The email system I taught my helper (and why she said it was amazing) - The phone calls I did and didn't take from Europe - Why FaceTiming the kids backfired and what worked instead - The plane Wi-Fi nightmare that turned my flight home into a stress test - Why I should have given myself more buffer days when I got back - The lender disaster I came home to and how my exhaustion actually helped   Key quotes from the episode:   - "You cannot put a price on peace of mind." - Alissa - "We are not emergency room doctors." - Alissa - "Don't save those trips for when you retire. We all know Realtors don't retire." - Katy - "You have a job so you can have a life. So you have to actually live the life." - Katy - "If I can go to Europe for nine days as a solo agent, so can you." - Alissa   Products and episodes mentioned: - Episode 57: Taking a Day Off - Episode 102: Vacations, How-To Guide - Episode 331: Kim Lafleur's Vacation (phone left with the team) - Email Templates 101: http://emailtemplates101.com - Agent Systems 101: http://agentsystems101.com   If this episode gave you a little nudge to actually plan that trip, we'd love a toast on the show. Submit your toasts and topic ideas to Team@HustleHumblyPodcast.com, and leave us a review at http://ratethispodcast.com/hustlehumbly.    Leave us a review at http://ratethispodcast.com/hustlehumbly   Get your FREE Database Template: http://hustlehumblypodcast.com/starthere   Email Templates 101: http://emailtemplates101.com   Agent Systems 101: http://agentsystems101.com   All Resources: http://hustlehumblypodcast.com   Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com     Music:   Straight A's by Connor Price → https://connorprice.shop/   The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 18 May 2026

Have you ever wondered if anyone at NAR is actually paying attention to what's happening out here in the trenches? This one's for you.   We recently had the opportunity to visit NAR headquarters in Chicago for their inaugural Creator Summit, and we walked away genuinely surprised. Not in a cynical way. In a good way. The visit was so eye-opening that we knew we had to bring one of the people behind the shift directly to you.   In this episode, we sit down with Bennett Richardson, NAR's Chief Marketing and Communications Officer. Bennett came to NAR about nine months ago after more than 20 years working at the crossroads of tech, policy, and media — including big roles at Google and Politico. He was brought in as part of a leadership overhaul, and his entire focus is on strengthening the Realtor brand and rebuilding consumer trust. What struck us most about Bennett is that he is not a lifer from inside the real estate bubble. He came in with fresh eyes, asked hard questions, and immediately started listening. That energy comes through in every part of this conversation.   We cover NAR's new ad campaign, how your dues are actually being put to work, and why Bennett believes that no Realtor should wake up thinking about NAR — but that a whole team of really smart people is waking up every day thinking about you.   Here's what we cover in this episode:   - Why NAR launched the Creator Summit and moved away from the "influencer" label - How Bennett noticed that NAR was never part of the real estate creator conversation and what he did about it - The shift from "no comment" to fully open communication with the press and the industry - What the 150,000-member survey and dozens of focus groups revealed about what Realtors actually want - The Netflix analogy: how NAR is working toward smarter, curated communication so your inbox doesn't get buried - The "More Than Opening Doors" campaign, how it works, and how individual agents can actually use it - What "Realtor Studio" is and how it will give agents free marketing templates and tools - How NAR cut their email volume in half and still saw the same engagement - What modernizing NAR actually looks like and why it always has to ladder back to helping members grow their business - Bennett's message to every Realtor about where NAR is headed   Key Quotes & Takeaways:   - "We issued zero no comment responses when the press asked us about what's going on at NAR. Open for business, open for conversations — that is the posture I want us to have moving forward." — Bennett Richardson   - "It's very easy for big organizations, legacy institutions — and I think NAR did fall into this trap — where you think more about what we need to get out there, as opposed to what do our members need." — Bennett Richardson   - "We want every member to feel that for every dollar you put in of dues, you're getting 2, 3, 4, $10 back." — Bennett Richardson   - "We sent half as many emails as we had the prior year, but saw the same amount of engagement. All we lost was just clutter in people's inboxes." — Bennett Richardson   - "No Realtor should wake up every day thinking about NAR, but there's a whole bunch of really smart people waking up every day thinking about you." — Bennett Richardson   Products, People & Previous Episodes Mentioned:   - Bennett Richardson, NAR Chief Marketing and Communications Officer - NAR Creator Summit (Chicago) - NAR's "More Than Opening Doors" consumer ad campaign - NAR Realtor Studio (in development) - resources.realtor (NAR campaign hub) - NAR Annual Conference, New Orleans, November 6-8 - Episode 300: Dr. Lawrence Yun on the Housing Market (hustlehumblypodcast.com/300)   Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.   Leave us a review at http://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 11 May 2026

Are you hanging on by a thread but not quite ready to call it quits? This episode is for you.   We keep getting messages from agents who are struggling financially but who are not ready to throw in the towel. We get it. Real estate has a way of pulling you in, making you believe the next deal is right around the corner. But when money is actually tight, hope alone is not a business plan.   We start with a real story about Erica, a Hustle Humbly Community member who moved from California to Texas knowing absolutely no one. Instead of white-knuckling real estate with zero network and zero income, she humbled herself, went back to restaurant management, built her people, learned the market, and saved money. Then she went back into real estate full time and now has a thriving business in Texas. That is not a failure story. That is a strategy. We also share Alissa's own experience from her early days bartending private events and the moment she ran into a high-budget buyer client while working one of those events. She lost the client. It stung. But the lesson has stuck ever since.   This is not the episode where we tell you to quit. This is the one where we give you 15 practical things you can do TODAY to stabilize your business, bring in money, and protect your mindset while you ride out a tough market.   Here's what we cover in this episode:   Text 5 people you haven't talked to in a while — your next deal is probably hiding in a name you've been scrolling past Audit your business expenses and cancel anything that isn't earning its keep Consider a "people job" (restaurant, coffee shop, gym) to bring in income while staying connected Pick up gig work without shame — Door Dash, Instacart, TaskRabbit, Uber — whatever fits your schedule Sort your database by last contact and reach out to anyone you haven't spoken to in 90 days Host a free small event in the next 30 days to get yourself in front of people Know your real number — write down your actual monthly expenses and make a plan Stop hiding behind content creation and have real conversations with real people Ask a past client for a referral directly using our ready-to-use script Partner with a local business for cross promotion — lenders, inspectors, movers, boutiques Go host or attend an open house this weekend Revisit Episode 198 on real estate side hustles to find something that keeps you in the game Set a 90-day minimum viable goal and work backward from that number Find your people — surround yourself with agents who are positive, motivated, and solution-focused Remember: surviving a hard market is a credential   Key Quotes & Takeaways:   "Your next deal is probably hiding in a name you've been scrolling past." Katy "Action cures anxiety. Any action will do." James Clear via Katy "Being in a funk and surrounding yourself with other people in a funk is not going to help you." Alissa "This is a business. You have to think of it like a business, run it like a business, and look at your finances." Alissa "Surviving a hard market is a credential." Katy   Products, People & Previous Episodes Mentioned:   Episode 346: Desperate Agent Behavior (hustlehumblypodcast.com/346) Episode 271: Should You Renew Your Real Estate License? (hustlehumblypodcast.com/271) Episode 198: Real Estate Side Hustles (hustlehumblypodcast.com/198) Episode 40: Bare Necessities (hustlehumblypodcast.com/40) Hustle Humbly Community (hustlehumblypodcast.com/membership) Atomic Habits by James Clear   Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.   Leave us a review at http://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 4 May 2026

Are you a secret agent? No, not the cool James Bond kind. We are talking about the Realtor kind who hides behind postcards, online leads, and busy work instead of actually talking to real people. We keep getting messages from agents who are spending thousands of dollars on lead generation, farming, and marketing while avoiding the one thing that actually works: being visible. So we are revisiting this topic because clearly, y'all need to hear it again. We start with a really honest message from a listener who spent $6,500 on a lead generation program that produced zero leads. She has been in the business since 2018, does about $8 million a year, and she is the first to admit that fear made that decision for her. She did not want to put herself out there, so she threw money at a solution that did not require her to talk to real humans. We also share a story about an agent who is incredibly involved at her kids' school but will not tell anyone she is in real estate out of fear of being salesy. Whether you are an introvert, an extrovert, or somewhere in between, this episode is your permission slip to stop hiding and start showing up. We are breaking down the fears that keep agents invisible, sharing baby steps for shy agents, and giving you the mindset shift that changes everything: you are not being salesy, you are being of service. Here's what we cover in this episode: The real cost of being a "secret agent" in your own real estate business A listener's honest story about spending $6,500 on lead gen that produced zero leads The four biggest fears keeping agents hidden and how to move past them Why introverts can absolutely thrive in real estate The difference between going wide and going deep with your database Why people in your neighborhood are hiring other agents  Salesy vs. service: the mindset shift that changes everything How to naturally tell people what you do without being "that" agent Baby steps for shy agents: update your bio, tell five people what you do, post one thing about real estate Why your hobbies, school involvement, and community events are your best lead gen A roofing company sponsor story that proves advertising your business is not embarrassing The one thing you can do this week to stop being a secret agent Key Quotes & Takeaways: "You can't sell houses without people." Alissa "The judgment is usually imaginary. People are not thinking about you as much as you think. They're thinking about themselves." Katy "When you tell people what you are, they believe you. So be careful what you say about yourself." Alissa "The important mindset shift is going from 'I'm annoying people' to 'I'm available to help.'" Katy Products, People & Previous Episodes Mentioned: Episode 346: Desperate Agents Do's and Don'ts (hustlehumblypodcast.com) Hustle Humbly Community (hustlehumblypodcast.com/membership) Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 27 April 2026

Think you know everything about how mortgages work? What about what Realtors actually do all day? Think again! This is the final installment in our myths and misconceptions series, and we saved some good ones for last. We already tackled buyer myths and seller myths in previous episodes, and now we are wrapping it all up with the myths that surround lenders, loans, and agents. We are kicking things off with a story about two very different lenders and why the one sending automated text messages is actually winning. (Spoiler: it has nothing to do with buying lunch.) Then we are diving into the mortgage myths that trip up buyers AND agents, from the belief that all lenders offer the same loans to the dangers of trusting online mortgage calculators. On the agent side? We are busting wide open the idea that we "just open doors," that we are all the same, and that getting your license means you know what you are doing. (Ha!) Whether you are a buyer trying to understand the process or an agent who needs some backup for the next time someone questions your value, this one is for you. Here's what we cover in this episode: Why not all lenders offer the same loan programs and how to find the right one for your client The importance of talking to a lender BEFORE you are ready to buy Why the interest rate is not the only thing you should be shopping What "par rate" means and why you need to understand fee worksheets The truth about pre-approval and rate locks (they do not last forever!) Why online mortgage calculators can be wildly inaccurate Do not buy furniture, a car, or anything else while waiting to close Can you really switch lenders mid-transaction? (Please do not.) Whether getting pre-approved actually hurts your credit Real estate agents do way more than just open doors The seller does not ALWAYS pay the agent's commission anymore Agents do not get paid by their broker (no salary, no hourly wage) Why getting your license is just the beginning, not the finish line Agents are not available 24/7 (and should not be!) Key Quotes & Takeaways: "Be the voice for your people and educate them that there's rates and there's fees." Alissa "Anyone who knows the answers to everything immediately, you should be very leery of." Katy "We are not coming in to see if you can buy a house. We know you can't. We are coming in to see what three things you can do in the next 12 months to prepare." Alissa "However you are doing it, your client needs to understand how you are paid." Alissa Products, People & Previous Episodes Mentioned: Episode 345: Buyer Myths (hustlehumblypodcast.com) Episode 348: Seller Myths (hustlehumblypodcast.com) Episode 346: Desperate Agent Do's & Don'ts (hustlehumblypodcast.com) Seller Net Sheet + Buyer Cost Sheet (hustlehumblypodcast.com/netsheet) Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 20 April 2026

Is there a magical number when it comes to pricing a listing? No, not really. But there IS a way to walk into every listing appointment confident, prepared, and ready to have a real conversation about price with your sellers. In this episode, we are finally tackling the how-to of pricing a listing. We have touched on  it before, but today we are getting into the actual nuts and bolts of how we prep, what we bring, what we say, and how we guide sellers through one of the most important (and emotional) parts of the listing process. We are sharing the exact questions we ask on that first call, how we prep our CMAs, the talking points we lean on every single time, and the framework that has never failed us: price, location, and condition. We also dig into the pricing pyramid, the buyer pool conversation, and why the data has to drive every decision, even when sellers want a number that the data just does not support.  Here's what we cover in this episode: The questions we ask on the very first seller call How we prep before walking into a listing appointment Why we never give a price before we see the house in person How to use the CMA summary as a collaborative tool with sellers Why price per square foot is a guide, not a rule The three components of every listing: price, location, and condition  The pricing pyramid and how it impacts your buyer pool What to say when sellers want a number the data does not support How to handle the "how did you come up with this price?" question Why pending and active listings matter as much as solds How to set up neighborhood searches to keep sellers engaged before they list How to talk about price reductions before they happen The detective work that sets you apart from every other agent Key Quotes & Takeaways: "I am a data driven person. I come from a family of appraisers. I want the numbers to fit in a box." Alissa "I do not want you doing showings for 90 days. I want you to do it right for two weeks or less." Katy "When I list your house and another agent calls me to ask how I came up with that price, I need to be able to support it with data." Alissa "If we have no showings, it is the price. If we have lots of showings but no offers, it is the condition." Katy "There is no magic number. You have to do the work, and you have to be ready to adjust." Alissa Products, People & Previous Episodes Mentioned: Episode 97: How to Do a CMA (hustlehumblypodcast.com) Episode 144: Numbers to Know (hustlehumblypodcast.com) Episode 321: Pre-Listing Appraisal: Helpful or Hindering? (hustlehumblypodcast.com) Seller Net Sheet + Buyer Cost Sheet (hustlehumblypodcast.com/netsheet) Agent Systems 101  Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 13 April 2026

This is the follow up to our buyer myths episode, and y'all, sellers have some misconceptions of their own that we need to talk about. We kick things off with a hilarious story about Alissa's seller who found the podcast, started listening to staging episodes while packing boxes, and voluntarily took down more decor than they even discussed. (If only every seller came with a built-in podcast habit, right?) This episode is a great one to share with your sellers, especially first timers who might need a little myth busting before they list. From Zestimates and spring selling to price reductions and open houses, we're breaking down the biggest home selling myths that trip up sellers and agents all the time. Plus, we're sharing our individual top three myths and some real stories from the trenches. Here's what we cover in this episode: The Zestimate: how accurate is it really, and what Zillow's own data says about their error rates Why spring isn't automatically the best time to sell (and when winter buyers can actually work in your favor) Breaking even on a sale doesn't mean you lost money Your house doesn't have to be perfect to sell, but it does need to be clean & priced right Why longer days on market doesn't always mean something is wrong with the house The neighbor comparison trap and how to handle sellers fixated on what the house next door sold for Why a price reduction is not a failure (and why sitting on the market for three years IS) The truth about open houses and what they actually accomplish Why buyers almost never prefer an allowance over the work being done The danger of rejecting your first offer Why your listing agent can't just "bring the buyer" Key Quotes & Takeaways: "If we had left that stinky carpet, they would not have been able to overlook the smell, and we would still be on the market." Alissa "Your first buyer is your buyer. They committed to putting it in writing and saying, I want to buy your house." Katy "This is the only person asking us to the dance right now. If you want to go to the dance, this is your opportunity." Alissa "A price change gives the message that you're not stuck." Katy "I'm not here to design your home. I am here to neutralize it to get the biggest buyer pool." Alissa Products, People & Previous Episodes Mentioned: Zillow Zestimate accuracy page (zillow.com/zestimate) Hustle Humbly Podcast episode categories (hustlehumblypodcast.com/categories) Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 6 April 2026

We finally did it. We sat down with the man behind the numbers AND we recorded it live at the NAR podcast studio in Chicago.   If you've ever been at a dinner party, a showing, or a closing table and gotten hit with "so... how's the market?", this episode is for you. We got to chat with Dr. Lawrence Yun, Chief Economist at the National Association of Realtors, and y'all, we had SO many questions. We're the data nerds who cover the NAR Home Buyers and Sellers Profile Report every single year, so getting face time with the person behind all that research? It was kind of a big deal for us.   Dr. Yun has been at NAR since 2000 and stepped into the Chief Economist role in 2008 right in the middle of the foreclosure crisis. He's testified before Congress, appeared on C-SPAN, and was recognized by the Wall Street Journal for having one of the closest forecasts for 2024. Basically, if there's someone you want breaking down housing market trends for Realtors, it's him.   We cover a lot of ground in this one, from the housing shortage and what's actually being done about it, to the lock-in effect, affordability challenges for first-time buyers, capital gains tax reform, and what a "sweet spot" interest rate would even look like. Dr. Yun also shares something we weren't expecting, a really personal story about his family immigrating to the U.S. and how home ownership shaped his perspective on wealth and the American dream.   Here's what we cover in this episode: Why the answer to "how's the market?" is always local — and how to explain that to clients The housing shortage by the numbers (hint: we're still millions of units short) Why the median age of first-time buyers hitting 40 is "the most depressing statistic" of last year The lock-in effect: who it really impacts and why it may be loosening Why 6% isn't actually a high rate historically but still feels impossible for today's buyers How home prices rising 50% since pre-COVID has changed the affordability conversation The capital gains tax exemption that hasn't been updated in 30 years (and why that matters for your sellers AND your investment properties) What the Housing for the 21st Century Act could actually do How investors releasing rental properties could help the first-time buyer shortage What we need to build annually to get out of the housing shortage Key Quotes & Takeaways: "Is it a good time to buy? That's not the right question. Do you want to build wealth over time or not?" Dr. Lawrence Yun "Your house was $60,000. Their rate is 6% AND the house is $400,000. It's not the same math." Alissa "Median age of the first-time buyer is now 40. That is the most depressing statistic of last year." Dr. Lawrence Yun "I had 24 showings and five offers in one day at $175K. The same week, a $500K listing could sit for 50 days. Same market. Totally different world." Katy "If you are listening to this podcast, you are already ahead." Dr. Lawrence Yun Products, People & Previous Episodes Mentioned: NAR Home Buyers and Sellers Profile Report(2025 in episode 338) NAR Affordability Index NAR Existing Home Sales Statistics Housing for the 21st Century Act (bipartisan housing legislation) Ability to Repay Act (post-2008 mortgage reform legislation) Blue Chip Council (economic forecasting panel) Wall Street Journal Forecasting Survey Joint Center for Housing Studies at Harvard University Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly    

Transcribed - Published: 30 March 2026

Feeling a little desperate in your real estate business lately? You are not alone—and this episode is your mindset reset.   Katy and Alissa are diving into the behaviors that show up when agents feel pressure to make money… and how those "desperate" decisions can quietly damage your reputation, confidence, and long-term success.   From overpricing listings just to win them, to chasing every shiny lead source, to dropping your professional standards, this episode is your honest (and loving) wake-up call.   The truth? Acting like a desperate real estate agent doesn't attract more business; it repels it.   Instead, we're sharing what to do differently so you can protect your business, maintain your professionalism, and build a career you're actually proud of, even in a slow market.   Here's what we cover in this episode: What "desperate agent behavior" really looks like (and why it's so common right now) How overpricing a listing can hurt your reputation long-term Why saying "yes" to everything is actually hurting your business The danger of chasing shiny lead sources when you feel slow How dropping your standards can cost you future referrals Real examples of setting boundaries with sellers (and earning respect because of it) Why consistency beats constant rebranding or "next big thing" energy The difference between being flexible vs. losing your boundaries What to do instead when business feels slow or uncertain   If you've been feeling the pressure, questioning your business, or tempted to make decisions out of fear—this is the episode you need.   You don't need to be desperate. You need to be consistent, professional, and confident. Key Quotes & Takeaways "When you act like a desperate real estate agent, you're not gaining business; you're losing respect." Alissa "Confidence audits your business. Desperation just reacts." Katy "If you let your clients run your business, you're doing them a disservice." Alissa "You don't need balloons to sell a house; you need people walking through the door." Alissa "Referral-based business is a slow burn… but chasing shiny objects will burn you out." Katy Products, People & Previous Episodes Mentioned: Episode 113 Be the Boss Email Templates 101 Agent Systems 101 FREE Database Template Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly    

Transcribed - Published: 23 March 2026

We got invited to NAR headquarters in Chicago for a small influencer summit and honestly? We thought the first email was fake and deleted it. 😂   But once we realized this was a real invitation, we packed our bags, flew out on Katy's birthday, and headed to the "mothership" to hear directly from NAR's leadership team about what has gone wrong, what they're trying to fix, and where they think the Realtor brand is headed next.   In this bonus episode, we're giving you the full download. No sugarcoating. No blind praise. Just our honest take on what we saw, what we heard, and what felt different this time.   We're chatting about the tiny guest list, the giant chandelier, the very fancy boardroom, and the leaders now trying to course correct after lawsuits, leadership failures, and a few rough years for the association.   We're also sharing what surprised us most, what gave us hope, and why we still think time will tell.   Here's what we cover in this episode: Why we almost deleted the NAR invitation for good What it was like walking into NAR headquarters in Chicago How we ended up recording in NAR's podcast studio Our first impressions of CEO Nykia Wright and the new leadership team What NAR says it is doing to rebuild trust and professionalism Why local boards may be facing some major changes What we learned about NAR advocacy, lobbying, and where your dues are going The part of Lawrence Yun's presentation that really caught our attention Why the new consumer ad campaign actually impressed us What it felt like to be in the room as working Realtors still in the trenches Why we left feeling heard, hopeful, and still appropriately skeptical Our honest thoughts on whether NAR can really get this train back on the tracks Key Quotes & Takeaways Katy: "We want to be an advocate for NAR, but not a mouthpiece for NAR." Alissa: "Hustle Humbly is here to help bring professionalism back to the Realtor brand. That is essentially NAR's goal as well." Katy: "We're not here to sugarcoat it. We're just going to relay what happened and give you our thoughts." Alissa: "I feel optimistic about the people they have in place and how new they are." Katy: "We really needed to record this for posterity so we can come back and see if the train stayed on the tracks." Products, People & Previous Episodes Mentioned: NAR consumer ad campaign: "Right by you" NAR shareable market graphics for agents Email Templates 101 Agent Systems 101 FREE Database Template Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly    

Transcribed - Published: 18 March 2026

There are a lot of opinions floating around about buying a house and, unfortunately, many of them are just plain wrong. In this episode, Katy and Alissa dive into some of the most common home buying myths they hear from buyers and break down what's actually true.   From the classic "you need 20% down" to the idea that new construction doesn't need an inspection, these myths can cause confusion, hesitation, and sometimes costly mistakes. The truth is that buying a home is full of nuance, and having the right information (and the right Realtor!) makes all the difference.   To make things interesting, Katy and Alissa review more than 30 common buyer misconceptions and secretly choose their personal top myths along the way. At the end, they compare notes to reveal the biggest misconceptions they think buyers still believe today.   If you're currently house hunting, planning to buy soon, or just want to understand the process better, this episode is packed with helpful clarity.   Here's what we cover in this episode: Why you do NOT need 20% down to buy a home Why the highest offer doesn't always win The truth about inspections (especially new construction!) Why calling the number on the sign may not help you Why pre-approval is essential before touring homes The reality of interest rates and affordability The problem with waiting for the "perfect" house What really happens when deals fall apart Whether foreclosures are actually a good deal Why every buyer needs their own representation Key Quotes & Takeaways Katy: "No one gets the perfect house. Not even if they build it from scratch." Alissa: "The highest offer doesn't always win. Terms matter just as much as price." Katy: "Please don't call the number on the sign. You need someone representing you." Alissa: "You can't even start house hunting until you know what you're approved for." Katy: "A home inspection isn't a crystal ball—it's a snapshot of the house today." Products, People & Previous Episodes Mentioned: Episode 149: The Forever Home Myth All products and free resources are located at hustlehumblypodcast.com. Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly    

Transcribed - Published: 16 March 2026

If you sold homes during 2020–2022, you likely helped buyers compete in bidding wars, escalate over asking, and stretch to win. Now? Some of those same clients are calling because they need to sell.   And the market is… softer.   In this episode, Katy and Alissa walk through what it really looks like when COVID-era buyers need to resell in a different market than they purchased in. From tight equity situations to emotional listing appointments, they're sharing honest stories, practical scripts, and how to protect your own mindset while delivering hard news.   This isn't about panic. It's about professionalism.   Here's what we cover in this episode: Why today's "soft market" is not the 2008 crash How to handle sellers who are breaking even (or barely making money) What to say when the comps don't support their expectations Why condition matters even more when you're pushing price The danger of "just offering an allowance" How to walk sellers through worst-case scenarios using a net sheet When renting might be the better move How to avoid carrying your clients' emotional stress   If you're feeling that sinking-in-your-stomach feeling when running CMAs lately, this episode will help you reframe the situation, set expectations early, and guide your sellers with clarity and confidence. Key Quotes & Takeaways Katy: "Devastating news isn't breaking even. Devastating news is having to beg the bank to let you sell." Alissa: "You can care about your clients without carrying their stress inside your body." Katy: "If you're pushing the price above the comps, your condition has to be A-plus." Alissa: "I can't want this more than you do." Katy: "Are these the numbers you were expecting?" Products, People & Previous Episodes Mentioned: Seller Net Sheet + Buyer Cost Sheet: https://hustlehumblypodcast.com/netsheet Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly    

Transcribed - Published: 9 March 2026

Spring hits… and suddenly everything feels loud. New listings. Awards. "Sold in one day!" posts. Agent tours. Realtor prom season. And before you know it, you're questioning everything. Why does everyone else look busier than me? Should I be doing more? Am I behind? In this episode, we're talking about the Realtor Comparison Trap and the mindset shift you need this spring to protect your confidence, your peace, and your professionalism. Spring is a naturally busy season in real estate. But it's also the season where comparison creeps in hard. Between awards ceremonies, fresh listings popping up daily, and social media highlight reels, it's easy to feel like you're either behind… or not doing enough. Here's what we cover in this episode: Why spring market noise can mess with your mindset Realtor prom season and the awards comparison spiral How to reframe other agents' success (community over competition) Preparing your systems before busy hits What NOT to add to your plate just because others are doing it A powerful mindset trick for driving past someone else's listing sign Cleaning up your social media algorithm to protect your peace How to post professionally without hurting the Realtor brand Why being present in your office can create unexpected opportunity A refreshing buyer story that proves timing and priorities matter   Truthfully, comparison is internal. If someone's marketing makes you spiral, that's your cue to check your mindset, not attack theirs.   This is your permission slip to: - Mute what doesn't serve you - Protect your boundaries - Focus on your systems - Stay in your lane - Celebrate other agents without shrinking yourself   The spring market doesn't require panic. It requires preparation. And a healthy mindset.   You're not behind. You're building. Key Quotes & Takeaways Katy: "Every sign that isn't mine means the market is moving. That's a good thing." Alissa: "If someone's marketing messes with your mindset, that's your cue to look inward." Katy: "We don't need to throw away great to try out good." Katy: "Busy doesn't always mean better. Prepared is better." Products, People & Previous Episodes Mentioned: Episode 33 – Preparing for Busy Episode 17 – What to Do When You're New or Slow Episode 331 – A Realtor Leaves Her Phone for a Week Email Templates 101 Agent Systems 101 FREE Database Template Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly    

Transcribed - Published: 2 March 2026

If you've ever had a seller say, "We're probably about a year out… but can you come tell us what to do?" — this episode is for you.   Today we're talking about how to win the listing early without wasting your time, burning yourself out, or giving away all your value. Because here's the truth: the agent who shows up first often wins.   But how early is too early? And what should a listing prep timeline for sellers actually look like?   We break down the mindset shift, the boundaries, and the strategy behind pre-listing appointments — especially when they're not ready yet.   Here's what we cover in this episode: Why the highest-performing agents go on pre-listing visits early The realistic listing prep timeline for sellers (hint: it's longer than they think) What sellers should NOT do too far in advance (step away from the mulch) Interior prep vs. exterior timing How to avoid losing listings after giving staging advice When to use a checklist — and when to show up in person Protecting your time with commitment letters or pre-market agreements What to do when they choose another agent after you've done the work Real-life stories of listings lost… and listings rewarded   We also share a powerful reminder: sometimes helping someone prep their home changes more than just their sale price.   And don't forget — we're collecting TOASTS! If you're a buyer, seller, Realtor, or client who wants to celebrate a Realtor who made a difference, send your toast to: team@hustlehumblypodcast.com Key Quotes & Takeaways "The agent who shows up first is usually the one who wins." – Katy "Phase one of listing prep is phase one of moving." – Alissa "You're not a free checklist. You're a service-based business." – Katy "Sometimes the sooner you get in the house, the better, even if they're a year out." – Alissa "There's no 100% protection in real estate… but there is real estate karma." – Katy Products, People & Previous Episodes Mentioned: Hustle Humbly Staging Prep Checklist (Freebie) Pre-Listing Appointment Email Template(included in Email Templates 101) Pre-Market / Commitment Agreement (Broker-specific form) Vendor List (painters, storage units, junk haulers, etc.) Episode 143: Working with Sellers: Pre-Listing Prep Episode 276: How Do You Stage a House? A Guide for Consumers Epidsode 45: The Listing Interview Episode 189: Listing Photos Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly   Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 23 February 2026

We've talked about loopholes and contract problems before, but avoiding the messiness of real estate is one of those topics you can never cover too many times.   In this episode, we're talking about all the tiny contract decisions that don't feel like a big deal until suddenly they are. Missing initials. Blank lines. Verbal promises. Appliances that magically disappear. Furniture negotiations that never end. You know the ones.   This conversation was sparked by a broker who reached out to us after stepping into a compliance role and realizing just how messy agents can get with paperwork. From there, we went deep into why clean contracts matter, how verbal agreements create risk, and why adding "just one more thing" to a purchase agreement can blow up an otherwise smooth deal.   This episode is part pep talk, part cautionary tale, and part reminder that professionalism protects everyone involved.   Here's what we cover in this episode: Why avoiding the messiness of real estate starts with treating paperwork like a legal document (because it is) How missing initials, blanks, and timestamps can create real liability Why verbal agreements are only good for setting expectations, not protecting deals The risks of "knowledge only" conversations during due diligence Appliances, furniture, grills, boats, and why movables make contracts messy fast How lenders and appraisers view non-real-estate items in contracts Why clean offers are often the strongest offers A reminder that it's not a problem until it's a problem Key Quotes & Takeaways Alissa: "It's not a problem until it's a problem. And then it's a big problem." Katy: "The more things you add to a contract, the more things can go wrong." Alissa: "Verbal agreements are only good for setting expectations, not protecting deals." Katy: "Clean offers win. Every single time." Alissa: "Professionalism isn't about being perfect. It's about being careful." Products, People & Previous Episodes Mentioned: Episode 240: Loopholes in Real Estate Email Templates 101 FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly   Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 16 February 2026

Private listings, office exclusives, coming soon statuses, Zillow, Compass… whew. In this episode, Katy and Alissa tackle one of the messiest conversations happening in real estate right now: private listings in real estate and what they actually mean for agents, buyers, and sellers.   With lawsuits flying, MLS rules evolving, and brokerages rolling out their own "exclusive" systems, it's getting harder to tell what's ethical, what's legal, and what's truly in the client's best interest. Katy breaks down the Zillow vs. Compass lawsuit, while Alissa shares real-life scenarios where private listings and coming soon statuses can either protect a client—or quietly hurt them.   This episode isn't about picking sides. It's about transparency, consumer trust, and making sure agents aren't letting billion-dollar companies dictate how they serve their clients.   Here's what we cover in this episode: What private listings, office exclusives, and coming soon listings actually mean Why pocket listings quietly disappeared—and came back with new names The Zillow vs. Compass lawsuit and why listings are the real battleground How private listings affect buyers, sellers, and fair housing When coming soon listings can work *in a seller's favor* Why MLS exposure still matters for pricing and trust The real ethical issue agents should be paying attention to Key Quotes & Takeaways Alissa: "If everyone starts hiding listings, it becomes a fair housing nightmare." Katy: "This isn't about agents or platforms—it's about listings. And listings belong to the consumer." Alissa: "If the house is ready and the photos are done, it should be on the market." Katy: "Open markets create trust. Closed systems create confusion." Alissa: "If your client doesn't understand what you're doing, you're not serving them." Products, People & Previous Episodes Mentioned: Email Templates 101 Listing Agreement Cover Letter FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly   Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 9 February 2026

We've talked about dual agency a lot over the years. We've shared why it can work, when it feels straightforward, and how staying factual and neutral has always been the goal.    In this episode, Alissa shares a real transaction that happened a while ago where dual agency went wrong. And although a lot of time has passed, the lessons still matter.    Things didn't fall apart because of a bad inspection. Not because of shady advice. But because of trust, distance, emotions, and a perfect storm of circumstances that turned a clean deal into a full-on gut punch.   We're walking through the entire story from start to finish so you can hear exactly what happened, what we would do differently, and the lessons every Realtor can take from it. Even if dual agency is illegal in your state, there are still big takeaways here around inspections, communication, and how quickly things can unravel when buyers don't feel secure.   Here's what we cover in this episode:   Why dual agency felt simple… until it didn't How out-of-state buyers and trust issues complicated everything What happens when buyers skip the inspection (and won't FaceTime) Why a clean inspection report can still kill a deal The emotional toll of representing both sides The social media post that officially ended the relationship What we would change next time How to protect your professionalism when things go sideways   This episode is honest, vulnerable, and very real. It's podcast therapy, y'all. Take what works, leave the rest, and let this be your reminder that even experienced Realtors can get humbled. Key Quotes & Takeaways "I genuinely believe I handled it right, but dual agency made it impossible for them to hear me." -Alissa "Sometimes you do everything correctly and it still goes wrong." -Katy "A clean inspection report doesn't matter if trust is already broken." -Alissa "This is why residential real estate is emotional, not logical." -Katy "This was my karma moment, and I will never forget how it felt." -Alissa Products, People & Previous Episodes Mentioned: Email Templates 101 Agent Systems 101 FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly   Music: Straight A's by Connor Price The Good Life by Summer Kennedy https://uppbeat.io/t/matrika/be-the-one License code: UDHIJOOTAN3SJMZG  

Transcribed - Published: 2 February 2026

What if everything you thought you knew about homebuyers and sellers was wrong? Every year we dive into the gold mine of information inside the NAR Profile of Home Buyers and Sellers and the Member Profile for Realtors, and y'all… the 2025 data might be the most shocking yet. In this 4th annual deep dive, we're bringing you the stats that matter—and breaking down what they actually mean for your real estate business in 2026. From skyrocketing median ages to shifts in how (and if) clients are finding their agents, this episode is your go-to resource for understanding the real people buying and selling homes right now. Spoiler: they probably don't look like the people you've been marketing to. We also chat about why real estate websites are shockingly useless, who's staying in homes longer than ever, and how to stop worrying about FSBOs entirely. Plus, Katy reveals why this data can sharpen your confidence as a Realtor and even improve your listing presentations, and Alissa shares a vulnerable moment when she almost let imposter syndrome cost her a listing. Grab your coffee (or your calculator) and let's talk buyers, sellers, and the wild stats behind them. Here's what we cover in this episode: The median age of buyers and sellers (and why it matters) The shift in first-time buyer demographics How long people are staying in their homes now What agents think is causing market stagnation The #1 way buyers and sellers choose their Realtor For Sale By Owner: how many really do it, and what they lose What types of agents are thriving—and who's leaving the industry The truth about paid leads, teams, and real estate income What the data says about your social media efforts (brace yourself) Key Quotes & Takeaways "The NAR report isn't just stats. It's a confidence builder, a client education tool, and a strategy guide." – Katy "We think everyone is like us, but they're not. That's why this data is good—it bursts the bubble." – Alissa "If you're talking to the wrong people, your marketing will never work. These numbers tell us who's actually buying and selling." – Katy "Only 6% of Realtors have real estate as their first career. That means most of us are figuring this out as a second act." – Alissa "Almost 30% of agents net less than $10,000 a year. We have to stop telling new agents that success is instant." – Katy Products, People & Previous Episodes Mentioned: Email Templates 101 Agent Systems 101 FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.   Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 26 January 2026

Ever wish you could peek into other agents' most challenging situations and hear exactly how to handle them? That's what this episode is all about. We asked our listeners to send us their real estate dilemmas—and they delivered!   In Episode 337, we're analyzing real-life real estate scenarios: anxious buyers, builder referral incentives, tricky team splits, disclosure dilemmas, expired listings, and more. Some of these situations are tricky. Others are all-too-familiar. But every single one gets our honest take and plenty of actionable advice.   We cover the real reason clients push title companies, how to build agent referral networks that *actually* work, and what happens when you're asked to list a property next to your own rentals. Plus, Alissa shares how working with "difficult" clients early in her career turned into high-end referrals later. And Katy reminds us: don't guilt-trip yourself out of success just because your lead generation strategy has evolved.   Here's what we cover in this episode: - How to handle buyers who move too fast   - Tips for buyer consults on the fly   - New construction vs resale: what's better for a new agent?   - Should you disclose you own the property next door?   - Builder incentives and loyalty dilemmas   - Lender/title kickbacks and your ethical obligations   - When a deal falls apart—and whether to leave a bad review   - Real talk on referral networks: what works and what's a waste   - What to do when "difficult" clients land in your lap   - Should agents retire and sell their book of business? Key Quotes & Takeaways "Just because a builder offers incentives doesn't mean it's best for your client or worse. You have to get the fee sheets and compare." – Alissa "Doing your buyer consult at the first showing is totally acceptable, just be prepared and flexible." – Katy "Using your preferred lender is a luxury, not a requirement. The client comes first." – Alissa "If you're getting enough business that you don't have time to look for business... what's the problem?" – Katy "If you can handle the difficult clients, you can earn the better ones." – Alissa Products, People & Previous Episodes Mentioned: Email Templates 101 – http://emailtemplates101.com Agent Systems 101 – http://agentsystems101.com FREE Database Template – http://hustlehumblypodcast.com/starthere Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.   🎵 Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

Transcribed - Published: 19 January 2026

You got your license… now what?   The first three years in real estate can feel like complete chaos. And if you're like a lot of newer agents, you might find yourself wondering, "Am I just too sensitive for this?" In this episode, we're tackling a topic that no one seems to talk about: how to build *true* Realtor confidence in those early years — especially when you feel like you're fumbling your way through.   What sparked this conversation? A heartfelt listener email asking for help navigating agent-to-agent interactions, self-doubt, sensitivity, and the struggle to find confidence. Katy and Alissa get real about what those early years *really* look like, how long it actually takes to build a solid business, and what mindset shifts and systems will make all the difference.   This one's packed with stories, pep talks, and some tough love (with humor, of course!) to help you stop overthinking, start showing up, and grow into the confident, professional Realtor you're meant to be.   Here's what we cover in this episode: - When your "3-year clock" really starts ticking - Why being licensed doesn't equal experience - How veteran agents can sniff out a lack of confidence - Mistakes new agents make in agent-to-agent communication - How systems (like email templates!) instantly boost confidence - Why your job is NOT to make everyone happy - How to practice confidence — before you have clients - Where to turn for help when your broker isn't available - Tips for setting expectations and avoiding emotional rollercoasters - Power poses + mindset tricks to build immediate confidence - Why every transaction impacts your long-term business Key Quotes & Takeaways "You don't need five years to be good — you just need systems, education, and the willingness to do the work." – Katy "The three-year clock doesn't start until you actually start working." – Alissa "Confidence comes from clarity. If you don't know the steps, you won't feel strong." – Katy "Every client is your walking billboard — good or bad." – Alissa "Your job isn't to make everyone happy — it's to represent your client well." – Katy Products, People & Previous Episodes Mentioned: Email Templates 101 Agent Systems 101 Free Database Template Amy Cuddy's TED Talk: "Your Body Language May Shape Who You Are" Episode 146: Confidence and Self Doubt Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music:   Straight A's by Connor Price → https://connorprice.shop/   The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

Transcribed - Published: 12 January 2026

It's a new year, and with that comes a tidal wave of motivation, new planners, gym memberships—and a lot of Realtors about to throw out their entire business in the name of "starting fresh." 😬   This episode is your permission slip to *not* join the "Real Estate Gym" of shiny tools, overhauls, and burnout waiting to happen.   We're talking about the very real trap of doing *too much too fast* in January—new CRM, new lead gen, new branding, new content plan—and why it never sticks.   Instead, we walk you through how to build real momentum by focusing on what's already working. Spoiler alert: Your tools aren't broken. You're just bored. And that's normal.   We're sharing our favorite quotes from Atomic Habits, calling out decision fatigue, and giving you practical steps to stay consistent—even when the spark fades.   ✨ Before you sign up for another system, challenge, or freebie you'll never use—listen to this.   Here's what we cover in this episode: - What shiny object syndrome looks like in real estate - Why overhauling everything rarely works - The difference between boredom and failure - How to audit what actually worked last year - Setting goals based on your real business data - How to re-use what you already have - Why we aren't "motivational speakers" (and what we are instead) - How to build slow, sustainable momentum that lasts Key Quotes & Takeaways "Tools don't create habits." — Katy "You're not failing. You're bored. And that's a very different thing." — Katy "Every action you take is a vote for the type of person you wish to become." — Alissa quoting Atomic Habits "Boundaries aren't permission to not work—they're protection so you can keep working." — Alissa "Stop changing everything. Start using what you already have." — Katy Products, People & Previous Episodes Mentioned: Atomic Habits by James Clear Hustle Humbly Community Membership Episode 178: "Spruce Up Your Business" Email Templates 101 — http://emailtemplates101.com Agent Systems 101 — http://agentsystems101.com Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music:   Straight A's by Connor Price → https://connorprice.shop/   The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 5 January 2026

It's happened to all of us at some point—your cousin, college roommate, or neighbor posts that they just bought or sold a house… but you weren't the agent. Ouch. If you've ever wondered how to handle it when a friend or family member uses someone else, this replay of one of our most-loved episodes has the clarity and pep talk you need.   Originally aired as Episode 165, this candid conversation dives deep into the reality of *working with friends and family in real estate*. From professional boundaries to emotional resilience, we share our personal stories—rejections included—and offer tangible tips to protect your mindset and run a smooth business, even when things get awkward.   Whether you're new to the business or 10 years in, this episode will remind you: it's not personal, it's business. And you've got what it takes to stay professional, kind, and confident through it all.   Here's what we cover in this episode: - How to professionally respond when loved ones don't choose you - Tips for setting boundaries when working with people you know - Scripts to request a referral (without begging) - Why it's important to treat friends and family like real clients - How to turn rejection into future opportunity - The importance of systems to help you stay consistent with every client - Real stories of rejection—and how we survived them   Key Quotes & Takeaways "You can't expect your friends and family to use you. But you can always act like a professional—so they'll think of you next time." – Katy "Don't take it personally. It's not you, it's them. Seriously." – Alissa "Treat your cousin just like you would any other client—systems, email templates, boundaries and all." – Katy "If your friends think you hate real estate, why would they send you a referral?" – Alissa "Just because you know them doesn't mean you skip the buyer consultation." – Katy Products, People & Previous Episodes Mentioned: Email Templates 101 — http://emailtemplates101.com Agent Systems 101 — http://agentsystems101.com Build Your Own Business 101 — https://hustlehumblypodcast.com/byob FREE Database Template — https://www.hustlehumblypodcast.com/starthere Membership Community — https://www.hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 29 December 2025

Let's talk about the guilt loop so many Realtors get stuck in: when you're at work, you feel guilty about missing life — and when you're at home, you feel guilty about stepping away from your business. In this special replay of our Hustle Humbly Community Live Zoom from November, we're diving deep into how to set boundaries during a season that's naturally full of busyness, distraction, and high expectations (hello, holidays). This conversation is packed with relatable stories, powerful mindset shifts, and real advice from agents like you who are trying to find a way to serve their clients *and* show up for their families. Whether you're fighting burnout, feeling pulled in too many directions, or just wondering if it's okay to take a day off — this chat is your permission slip. We also hear from our friend Emily, who stepped away from real estate for a year after a devastating loss, and came back to have her best year ever. Her six takeaways are gold for any Realtor who wants to build a business that serves their life, not one that consumes it. Here's what we cover in this episode: - The mental load of the holiday season and how to protect your time - The quote that helped Alissa let go of the guilt (thanks RBG!) - The false urgency of real estate — and how to recognize *real* emergencies - Why "no" is a full sentence - What it means to actually build a business that serves you - The power of scheduled texts, second phone lines, and a literal "brick" to lock your apps - Why social time *is* work time (hello, database!) - How one agent stepped away from her business — and came back stronger Key Quotes & Takeaways "It's not that everything is urgent — it's that we're treating everything like it is." — Alissa "Your job is a gift. Let's stop letting guilt ruin both sides of our life." — Katy "Burnout is not a badge of honor." — Emily Nealy "They don't need access to you. They need clarity." — Emily Nealy "If anyone's getting your leftovers, make sure it's not your family." — Alissa Products, People & Previous Episodes Mentioned: Episode 212: [Does Time Blocking Work for Real Estate?](https://hustlehumblypodcast.com/212) Episode: [What To Do When You're New or Slow](https://hustlehumblypodcast.com/189) Book: *The Seven Deadly Sins of Sales* by Leigh Brown Book: *Boundaries* by Dr. Henry Cloud & Dr. John Townsend Tools: [Agent Systems 101](http://agentsystems101.com) | [Email Templates 101](http://emailtemplates101.com) | [Free Database Template](https://www.hustlehumblypodcast.com/starthere) Hustle Humbly Community membership: hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Transcribed - Published: 22 December 2025

The truth is: buying or selling a house can feel like a full-blown identity crisis. Realtors know it, clients feel it, and now we have a licensed therapist here to explain *why* it all gets so emotionally messy.   In this episode we welcome Katy's former client and current number one referrer, Mary Ruiz, LPC. She's not just a real estate success story — she's now a licensed professional counselor (and a great one at that). We chat about the mental health rollercoaster that often comes with real estate: from renovations and relocations to the unexpected triggers that show up when people face big change. Mary shares why even competent, confident people often spiral emotionally during a transaction, and how *Realtors can support clients* without carrying the weight of everyone's emotions.   We're talking about therapy, boundaries, client meltdowns, and the emotional expectations people carry into real estate decisions. This is a must-listen for any Realtor who's ever felt like an untrained therapist.   Mary Ruiz, LPC is a licensed professional counselor and the practice owner of Ruiz Counseling and Consulting. Counseling is a second career for Mary and she has been practicing since May of 2022. Mary works with teens and adults seeking a safe and empowering therapy space. While she works with a variety of mental health concerns, Mary is passionate about working with autistic people, and those diagnosed with ADHD and/or OCD.   Here's what we cover in this episode: - Why therapy and real estate overlap more than you think - The mental toll of buying, selling, building, and renovating - What neurodivergent clients may struggle with during moves - Why confident people often break down during transactions - Tips for helping clients regulate their emotions - When (and how) to set boundaries with difficult clients - Grounding techniques to use during emotional conversations - What Realtors can do to protect their own mental well-being Key Quotes & Takeaways "The kindest thing you can do is tell someone the truth." — Mary Ruiz Products, People & Previous Episodes Mentioned: Learn more about Mary's practice: https://www.psychologytoday.com/us/therapists/mary-ruiz-lpc-ruiz-counseling-and-consulting-baton-rouge-la/1015858 Contact Mary: mary.ruiz.therapy@gmail.com Realtor Resources: https://hustlehumblypodcast.com/resources Join the Hustle Humbly Community: https://www.hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 15 December 2025

Meet Kim — a top-producing agent, team leader, and mom — who did the *unthinkable*: she took a vacation without her phone. Twice.   Kim Lafleur is a Louisiana Realtor with over 655 homes sold and $121M+ in career volume. Ranked in the top 10 out of 1,900 agents in her market, Kim is known for her client-focused approach, leadership, and ability to guide families through big life moves with care and strategy.   In this candid and inspiring chat, Kim joins Katy and Alissa to share what led her to surrender her phone (literally at the airport), how she prepped her business and team for the handoff, and what she learned about control, trust, and boundaries. Spoiler: nothing fell apart.    From tips on how to set up your support system to stories about burner phones, birthday trips, and "bricking" your apps, this episode will have you seriously questioning how attached you really are to your phone — and if it's time to take your own real estate phone detox.   If you've ever wished you could *just step away* from the constant pings and pressure of being "on" 24/7, this one is for you.   Here's what we cover in this episode:   - Why a phone-free vacation even seemed possible - How Kim planned for her absence (and who stepped up) - Real talk: what actually happened while she was gone - What tools and systems made it possible to disconnect - How to find *your* Leslie (aka the person who'll take your phone) - What "bricking" your apps is — and why it's life-changing - Tips for detaching from your phone even *while* you're home - Thoughts on compensation when someone covers your business   Key Quotes & Takeaways "Just having the phone near you is enough to take you out of the moment." — Kim "We think we're the only ones who can do it all — but we're not. And that's kind of freeing." — Alissa "The hardest part wasn't leaving the phone. It was admitting I didn't need it." — Kim "Give yourself permission to be unavailable. You'll be shocked how much still works." — Katy "It's not about the phone. It's about letting go of control." — Kim Products, People & Previous Episodes Mentioned: - The Brick phone lock tool.   - Email Templates 101: http://emailtemplates101.com    - All our resources: https://hustlehumblypodcast.com   Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. — Music:   "Straight A's" by Connor Price → https://connorprice.shop/   "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 8 December 2025

Ever been blindsided by a cancellation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later. In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first. We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected. This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation. Here's what we cover in this episode: - The shocking cancellation that inspired this story   - Stats on how often cancellations are happening (hint: it's more than you think)   - What *should* happen before a cancellation is sent   - What to disclose—and when   - How to exit gracefully and protect relationships for the long game   - Tips for co-op agent professionalism in tricky transactions   Key Quotes & Takeaways "There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation." – Alissa "You owe that agent a phone call before you send a text or an email with a cancellation." – Katy "When we do a transaction together, we're a team. That's why it's called a co-op agent." – Alissa "If I don't advise you based on my knowledge, then I'm not doing my job." – Katy "Your response sets the tone for your reputation. Handle cancellations with grace and professionalism." – Alissa Products, People & Previous Episodes Mentioned: - [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113)   - [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255)   - [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210)   - [Email Templates 101](http://emailtemplates101.com)   - [Agent Systems 101](http://agentsystems101.com)   - [Build Your Own Business 101](https://hustlehumblypodcast.com/byob)   - FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere   Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. ## 🎵 MUSIC CREDITS   - "Straight A's" by Connor Price → https://connorprice.shop/   - "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life   - "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one  

Transcribed - Published: 1 December 2025

When we say "digital database," we *don't* mean your phone contacts or your Facebook friends list… but those people? They're part of the journey. This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to "convert" someone into a lead the moment they shake your hand. From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step. If you've ever felt weird about friending someone you met last week or wondered if you "should" reach out again, this is your permission slip to stop overcomplicating it. Here's what we cover in this episode: What the "digital database" really is (and what it's not) How to follow up with people you meet *without being salesy* Real-life examples from school field trips, birthday parties & the gym The importance of timing when adding new connections online How to clean up your social media to support your business What to say (and not say) when you're reconnecting online The birthday method for engaging your sphere meaningfully How to grow your database when you're new or need more people Why being intentional > chasing leads Key Quotes & Takeaways "Being intentional isn't creepy; it's the beginning of connection." Alissa "The second you meet someone, take the next step. Don't wait three months, that's when it gets weird." Katy "We're not stalking. We're making friends. That's literally the job." Alissa "The digital clutter in your sphere might be hiding the people who actually matter." Katy "Send the friend request. Comment on the post. Show up like the nice, normal human you are." Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business: http://hustlehumblypodcast.com/byob   Free Database Template: http://hustlehumblypodcast.com/starthere   Email Templates 101: http://emailtemplates101.com    

Transcribed - Published: 24 November 2025

Sometimes you just need another agent to say what everyone else is thinking. In this Q&A episode, Katy and Alissa are answering the real-life, in-the-trenches questions Realtors are navigating every single day. We're talking client expectations, boundaries, broker advice that doesn't make sense, and what actually works in today's market. When y'all send questions to our inbox, you never disappoint. And this batch covers everything from inspections to communication issues to luxury listings to motherhood to what we'd do if we didn't work in real estate. It's honest, funny, and full of practical advice you can use immediately. Here's what we chat about in this episode: Should Realtors go to inspections (and why brokers sometimes say not to) What to do when clients break agreements or try to cut you out The triggers we use to stay on top of communication Whether you really need a second phone or Google Voice Email marketing: what actually works and what your clients don't care about What to charge when covering showings for another agent Rental property updates from Alissa And what job we'd take if we ever left real estate Key Quotes & Takeaways "You're not the inspector just because you showed up. You're the professional who guides your client through the process." —Katy "If someone doesn't want to work with me, I'm not going to fight them about it—but I am going to enforce the contract." —Alissa "Most boundary problems disappear when you communicate like a professional from the very beginning." —Katy "I'm not trying to be right, I'm trying to be happy—and sometimes that means letting people be wrong." —Alissa "There is no such thing as an easy closing. That's why clients need us." —Katy Products, People & Previous Episodes Mentioned: Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com Hustle Humbly Newsletter: http://hustlehumblypodcast.com/newsletter Trello training inside Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

Transcribed - Published: 17 November 2025

We've all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don't have to happen — not if you're consistently using buyer cost sheets & seller net sheets. In this episode, we're breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here's the good news: it's not complicated, it's just math + mindset. We're talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each unique buyer or seller situation. Whether you're a seasoned agent or brand new to real estate, this episode will help you become more confident when talking about money — and ultimately give your clients the clarity they deserve.     Here's what we cover in this episode: How to create a seller net sheet that builds trust Using cost sheets with buyers to avoid surprise expenses What to do when a seller doesn't understand closing costs Smart strategies for buyer offers based on actual numbers Handling contingent clients with dual net/cost sheets Becoming fluent and confident with money conversations Key Quotes & Takeaways "If your client is surprised at closing, you haven't done your job." — Alissa "We use net sheets to keep our sellers grounded — and focused on the bottom line." — Katy "Every offer gets a net sheet. That's how we avoid emotional chaos." — Alissa "A buyer cost sheet shows them what's real — not just what they 'hope' it costs." — Katy "Don't avoid money conversations. That's where your value really shines." — Alissa Products, People & Previous Episodes Mentioned: Episode 232: Buyer Brokerage: How To Episode 295: Why Buyer Agents Struggle to Get Paid Agent Systems 101 Email Templates 101 Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Connor Price The Good Life by Summer Kennedy  

Transcribed - Published: 10 November 2025

Managing your sellers doesn't have to feel like herding cats — or losing your mind. In this episode, we're diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process. From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens). This episode was born from your questions — we noticed a theme: y'all are struggling with seller management, and we are here to help. We structured this chat to walk through each step of the seller experience, from first contact to final key handoff, with mindset reminders and real-world solutions for the most common challenges agents face. If you've ever second-guessed whether to take a listing, worried about pricing too high, or stressed about communicating with a ghosting seller — this one's for you.     Here's what we cover in this episode: How to decide if you should even take the listing Why mindset matters more than you think Setting expectations around budget, prep, and condition Giving honest advice without hurting feelings Managing sellers during staging, photos, and price drops How to provide regular updates that actually work Key Quotes & Takeaways "Ask yourself: do you actually want this listing? If not, it's okay to walk away." — Katy "We're not here to be doormats. You can be kind and still be in charge." — Alissa "Your seller only moves every 10 years. You do this every day. Be the professional." — Katy "The market will tell you what the right price is. Don't be afraid of the data." — Alissa "If you're not updating your sellers, they think you've disappeared." — Katy Products, People & Previous Episodes Mentioned: Episode 183: How to Sell a House Episode 276: How to Stage Your House Episode 73: Building a Staging Closet Episode 65: Contingency Planning for Buyers/Sellers Email Templates 101 Transaction Checklists Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 3 November 2025

Haunted house season is here, and we're back with more of your haunted house real estate stories! This annual episode is equal parts creepy, hilarious, and deeply memorable — and we're sharing everything from friendly ghosts to record players spinning in power-less foreclosures. Real estate is wild on a normal day, but when things start slamming, whispering, and levitating? That's next-level spooky. These stories come straight from our listeners and fellow Realtors, and we've got it all: haunted listing appointments, ghost dogs, creepy dolls, unexplained cold spots, and even a spirit who just wanted his research delivered back to the university. While none of these haunted happenings are exactly by the book, they're certainly unforgettable. If you've ever had a weird gut feeling on a showing, this episode will make you feel seen... and maybe a little haunted. Here's what you'll hear in this episode: A closet door that kept opening… and a ghost whispering "get out" A record player spinning in a power-less house Ghostly buyers who vanished mid-showing A photographer who saw someone move — in an empty home The professor who researched ghosts and maybe became one Cold spots, angry basement doors, and haunted flip houses A house no one saw — and buyers who didn't last two months Key Quotes & Takeaways "I was like, get out… and the ghost said, get out."  "I felt a cold, angry presence — then the door slammed in my face."  "If you're going to stay, that's fine. Just stop turning the boiler on."  "The professor just wanted his research archived. Once we did, the heat finally stayed off."  "That was the only way she could've sold it… someone had to buy it sight unseen." Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one   Rate & Review the Show: Love what you hear? Leave us a review at https://ratethispodcast.com/hustlehumbly  

Transcribed - Published: 27 October 2025

Contingencies are back — and they're anything but simple. In today's market, contingent offers are popping up left and right, and we've got stories. From getting stuck in a 60-day stalemate to crafting creative clauses that save the deal, we're sharing what it really looks like to handle contingent offers like a pro. This episode is not your typical contract rundown (although if that's what you want, check out Episode 218). Instead, we're digging into real-life examples of contingencies gone sideways and how those experiences have changed the way we approach them forever. Whether you're the listing agent fielding a "my house isn't even on the market yet" offer, or the buyer's agent trying to keep your clients from panicking mid-deal — this one's for you. Here's what we cover in this episode: The #1 mistake agents make with contingent buyers Why contingent offers feel riskier in today's buyer-driven market How to protect your seller and keep the deal alive Contingency timelines that actually work Why listing status changes matter more than you think The verbiage Katy and Alissa now add to every contingency deal What to do when your buyer panics mid-transaction How to coach buyers and sellers through backup plans (Plan A, B, and C!) Key Quotes & Takeaways "You're on a train headed nowhere — that's what it feels like when a contingency stalls." — Alissa "Buyers see contingent status and think it's pending. Agents do too. That's the real problem." — Katy "Don't get stuck in a 60-day trap. Put timelines and expectations in writing from the beginning." — Alissa "If your buyer can't sleep, you've got a problem. Help them make an educated decision, not an emotional one." — Katy Products, People & Previous Episodes Mentioned: Episode 218: Real Estate Contingencies Explained Episode 65: Buying and Selling at the Same Time Email Templates 101: https://emailtemplates101.com Agent Systems 101: https://agentsystems101.com Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.     Rate & Review the Show: Love what you hear? Leave us a review at https://ratethispodcast.com/hustlehumbly Get your FREE Database Template  Build Your Own Business 101: hustlehumblypodcast.com/byob All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 20 October 2025

In this episode, we're diving into the truth about AI in the real estate world—and how to use it without losing the personal connection that wins you business. We'll start with the basics: what even is AI, what does ChatGPT stand for, and how many people are really using it? (Spoiler: it's more than 700 million weekly.) But don't worry—we're not here to get super technical. This is a plain-English chat for agents who want to stay ahead of the curve without losing their mind (or their clients). We'll also cover one agent's jaw-dropping story about losing a listing to his own automation. Plus, we'll give you real examples of how to use AI for good—without outsourcing your client trust to a bot. Here's what we cover: What AI and ChatGPT actually mean (in plain English!) Why "trust over task" is the real Realtor advantage How automation can kill your client relationship What AI can replace—and what it absolutely cannot The good, the bad, and the awkward of AI in recruiting How to use AI without losing your voice or your client The step-by-step guide to becoming the agent AI recommends Real-world examples from brokers and agents using AI well Key Quotes/Takeaways "AI can do your tasks—but it can't earn your client's trust." – Katy "Relationships cannot be automated." – Alissa "The most likely future is that agents who use AI will replace those who don't." – Katy "Clients don't hire your CRM—they hire you." – Alissa "Use AI to save time, not replace connection." – Katy Products, People & Previous Episodes Mentioned: ChatGPT (by OpenAI) RPR Reports IDX Website + CRM automation tools Inman article by Jimmy Burgess Article: "I Lost a Listing to AI" by Josh Rice   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 13 October 2025

Ever found yourself halfway through a showing thinking, "This buyer has no intention of buying anything"? You, my friend, have met the infamous looky loo. They're curious, they're charming, and they are a black hole of time, gas money, and sanity, unless you have boundaries. In this episode, we're going deep into how to manage the buyers who just want to look; the ones who text at 9pm with Zillow links, or who take seven years to finally make a purchase. We're sharing real stories (some wild ones), actionable strategies, and a whole lot of permission to run your business like a business. If you've ever thought, "I don't want to lose the deal," but also "I might lose my mind," this one's for you.   Here's what we cover in this episode: What makes someone a looky loo and how to spot them early How to set clear boundaries and expectations without guilt The difference between being helpful and being used When to quiet quit on a buyer (and how to do it professionally) Scripts to help you say what needs to be said, kindly but firmly How to qualify casual buyers without scaring them off How buyer behavior impacts your time, business, and mental load   Products, People & Previous Episodes Mentioned: 📝 Buyer + Seller Checklists: https://hustlehumblypodcast.com/checklist 📄 Buyer Brokerage Agreement Cover Letter: https://hustlehumblypodcast.com/bba 📧 Email Templates 101: http://emailtemplates101.com 🛠️ Agent Systems 101: http://agentsystems101.com Want to chat with us? Join the Hustle Humbly Community or send us a message at team@hustlehumblypodcast.com. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 6 October 2025

There's nothing quite like walking into a listing appointment prepared, only to have the seller slide an appraisal across the table before you can even share your thoughts. In this episode, we dive deep into the sometimes-helpful, often-headache-inducing world of pre-listing appraisals in real estate. Alissa shares a couple of jaw-dropping pricing stories, including one where she was blindsided by an appraisal that came in a full $60K over her estimate—and how she ended up taking the listing anyway (spoiler: she regrets it). Katy and Alissa get real about the pros and cons of pre-listing appraisals, when they're appropriate, and how they can be both a tool and a trap. You'll also hear two real-life case studies that show how appraisals can drastically impact seller expectations—and what happens when those numbers just don't line up with the market. From lessons learned the hard way to advice you can use in your next listing appointment, this episode is packed with insight, encouragement, and some painful pricing truth. If you've ever struggled to price a property—or convince a seller that their home isn't worth what Zillow (or their appraiser) says—this one's for you.     Here's what we chat about in this episode: What is a pre-listing appraisal and why would a seller get one? Real-life pricing fails (and what we learned from them) Why appraisals aren't always reliable in shifting markets How to talk to sellers about appraisals without losing the listing Why CMAs and appraisals rarely match Specific scripts and verbiage to use when appraisals go wrong The pros and cons of recommending an appraisal yourself How to position yourself as the pricing expert—even when the appraiser disagrees Tips for navigating seller emotions and stubborn pricing Key Quotes/Takeaways "I should've gone in with my Alissa mentality: tell them the truth and let the chips fall." – Alissa "Appraisers are only using data from homes that actually sold. They're not accounting for what's sitting on the market today." – Katy "I prayed I was wrong, but the market proved me right—and the house sat for months." – Alissa "Sometimes the appraisal says 510 and your gut says 450… and you take the listing anyway. Don't do that." – Katy "You can get five appraisers and five different values. Your job is to be the constant." – Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business 101 (BYOB) Email Templates 101 Agent Systems 101 Buyer & Seller Checklists Want to chat with us? Join the Hustle Humbly Community or send us a message at team@hustlehumblypodcast.com.     Don't forget to grab our free resources at hustlehumblypodcast.com! Want to support the show? Leave a review on Apple Podcasts or share this episode with a Realtor friend who needs it! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 29 September 2025

How do you build a real estate business that lasts? Spoiler alert: it's not with fancy tech or paid leads. In this bonus episode, we're sharing Alissa's recent guest appearance on The Real South Agents Podcast with Jamie Knight. You'll hear a fresh side of Alissa as she flips the mic and opens up about her earliest days in real estate — from waiting tables to handwriting 250 letters just to build a database. Jamie does a great job pulling out valuable takeaways for both new and struggling Realtors, and you'll leave this conversation with a renewed sense of purpose and plenty of real-life strategies that actually work. You'll hear the exact process Alissa followed to build her repeat and referral-based business, why she almost became a real estate appraiser, and the advice she'd give an agent who's one bad month away from quitting. If you've ever felt like giving up, or you're stuck in the weeds of "what CRM should I use," this is your pep talk. Here's what you'll learn in this bonus chat: How Alissa went from Cane's lemonade maker to top-producing Realtor Why your business "clock" might not have started yet The low-cost move that helped Alissa build her database How to consistently stay in touch without being pushy or salesy Why writing 250 handwritten notes changed everything What to do when you're struggling and have no leads Simple follow-up strategies that still work in 2025 The email tip that keeps you top of mind (and feels human) Why loving on your people always beats paid leads Products, People & Previous Episodes Mentioned: Jamie Knight, The Real South Agents Podcast Mailchimp (for email list building) Alissa's spreadsheet-style CRM LSU Football Schedule Mailouts Hustle Humbly Community: hustlehumblypodcast.com/membership Freebies for Realtors: hustlehumblypodcast.com/freebies

Transcribed - Published: 24 September 2025

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up  and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works. After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process. In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop. She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career. 💡 If you've ever thought about hosting a class (and then chickened out)... this is your permission slip. Here's what we cover in this episode: How one failed class turned into a full-time business Why educating buyers builds instant trust How to teach homebuyers without boring them Creating a scalable system from your passion The importance of strong follow-up systems How Stacie chooses the agents she refers to The unexpected power of being the "expert" early in the process What most agents get wrong about first-time buyer events Why she teaches live — and keeps it free The agent interview process she uses before sending leads If you've been looking for a lead gen strategy that's actually aligned with your values, this one's for you. Key Quotes/Takeaways "You have to have a way to turn class attendees into clients. It's not just about showing up with snacks." — Stacie Rihl "I want people to come to me before they're ready — that's where the trust starts." — Stacie Rihl "Don't give up because your first class was a flop. My first one was, too." — Stacie Rihl "You can teach homebuyers and still build a serious business." — Katy Caldwell "Consistency wins. It's not magic; it's a system." — Alissa Jenkins Products, People & Previous Episodes Mentioned: Stacie Rihl on Instagram: https://www.instagram.com/iamstacierihl/ Free Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 22 September 2025

Are you obsessing over that listing that just won't sell? Feeling like a failure even though you've done everything you possibly can for your clients? This episode is your mindset reset. We're getting honest about the hard truth so many Realtors need to hear: you can't control everything. The current market is weird, unpredictable, and frankly, a little rude. And if you're tying your value and self-worth to outcomes you can't control — like a closing happening or not — then you're setting yourself up for burnout. Inspired by real conversations with stressed-out agents, our own challenging transactions, and the pressure we all feel to "make it happen," this chat is for all the control freaks (hi, it's us) who need a reminder about what actually is in our control. We'll walk through the things you can't control, like: Interest rates, the economy, or inventory Whether your clients take your advice Another agent's professionalism A buyer canceling due to a knee replacement (true story) Feedback (or the lack of it) And the things you CAN control, including: How often you follow up and communicate The way you set expectations and share data Your systems, organization, and boundaries Your mindset and gratitude How many clients you take on at once If you're feeling stuck, unappreciated, or just overwhelmed by this wild market, this pep talk will help you shift the focus back to what you can do—and let go of what you can't. Because if you're doing your job, communicating well, and staying professional, then you are a great agent... even if the house hasn't sold yet. Key Quotes/Takeaways "You cannot tie your worth to whether or not the house sells." — Alissa "If I've done my job, I sleep well at night. That's what I can control." — Alissa "You can't control if they take your advice. But it's your job to give it." — Alissa "Client acquisition and client service are two different jobs." — Katy "You deserve that Saturday phone call if you didn't do your Friday update." — Alissa Products, People & Previous Episodes Mentioned: Hustle Humbly Community (private agent community) hustlehumblypodcast.com/membership   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 15 September 2025

What do serial killers, mothballs, lawsuits, and staircases to nowhere have in common? Yep. They've all made an appearance in the world of real estate. In this fun twist from our usual mindset or strategy-based content, we're diving into the craziest, weirdest, and sometimes most horrifying real estate stories we've ever heard (or experienced). Some stories are viral legends — and we investigate whether they're actually true or total internet myths. Others? Straight from real agents, and totally real (unfortunately). We promise you'll laugh, cringe, and maybe side-eye your next transaction just a little more carefully. From exploding cars and fake agents in boxers to the infamous Winchester Mystery House and a literal bag of 22 mothballs — we've got it all. Don't worry — we balance out the chaos with a reminder to stay safe, trust your instincts, and question everything you read on the internet. And hey, Halloween is around the corner! Got a haunted house story? Send it in now to team@hustlehumblypodcast.com so we can include it in our upcoming Halloween episode! Here's what we cover in this episode: The infamous "spite house" and why it may not be built out of spite after all A listing appointment that turned into a literal crime scene The real story behind those $1 and $35 listings (yes, they're real) An exploding car, a cashier's check, and a shocking identity reveal A fake agent caught mid-makeout in a vacant condo Lawsuits over feedback: viral fiction or something to worry about? Why one house smelled like it had 22,000 mothballs An agent's instincts about a creepy seller — and what happened after Staircases that lead to ceilings and doors that go nowhere The wild truth behind selling a house via raffle tickets Products, People & Previous Episodes Mentioned: Ozone machines (used for odor removal) Realtor.com and Inman articles (referenced in viral pricing strategy discussion) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 8 September 2025

Ever felt a little uneasy walking into a showing alone? This one's for y'all. It's Realtor Safety Month, and we're not here to give you a snoozy lecture; we're telling REAL stories from our time in the field, including a downright chilling personal experience that's forever changed how we approach safety.  In this episode, we're getting honest about the scary stuff: being targeted by strangers, unsettling showings, and the sneaky ways scammers are taking advantage of Realtors and clients. It's not about fear; it's about awareness and professionalism. Because safety isn't a luxury in this job. It's a necessity. We cover the 7 reasons why being a Realtor is more dangerous than people realize and the 7 most common real estate scams going around RIGHT NOW. You'll also walk away with a practical safety checklist to implement today—whether you're doing a solo open house or meeting a new client for the first time. You'll hear: Katy's personal safety scare and why she NEVER parks in driveways anymore Why showing up early to a listing isn't always the safest choice The real story behind that too-good-to-be-true moving company The $446 million scam that's hitting buyers where it hurts most How to protect yourself (and your clients!) from wire fraud and fake listings What scammers are doing with AI and your social media content A safety checklist every Realtor should be using Y'all, this is one of those episodes we hope you never need, but one you can't afford to miss. Stay alert. Stay smart. Stay safe.     💬 Key Quotes/Takeaways "You don't need to be scared, but you do need to be prepared." — Katy "Realtor safety isn't about fear—it's about boundaries and professionalism." — Alissa "Scammers are getting smarter. AI makes it easier than ever for someone to pretend to be you." — Katy "If something feels off, leave. Don't be polite. Just go." — Alissa "The job looks glamorous, but there are real risks people don't talk about." — Katy Products, People & Previous Episodes Mentioned: SafeShowings App Forewarn App Like360 App The Close article on 7 Real Estate Scams Episode #190 on wire fraud Episodes #6 & 7 with Carl Carter Safety Episode #161 with Tanner (Alissa's husband & Law Enforcement Officer) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 1 September 2025

Is your database collecting dust while you chase another shiny lead? This episode is the mindset reset you didn't know you needed. We know the word database might not sound fun or flashy, but trust us; this is the foundation of your business. If you've been avoiding working on your database because it feels "salesy," overwhelming, or just plain boring, this is your episode. We're breaking down how your database isn't a static list. It's alive, y'all, just like sourdough starter (seriously). You have to feed it, prune it, and use it if you want it to work. This is not a one-and-done task. It's an ongoing, evolving system that, when done right, will eventually help you get off the hamster wheel of paying for leads or chasing strangers. We share exactly what we do to maintain our databases, from real-life workflows to browser hacks and what we do at every closing. Plus, we're dishing on all the ways agents waste time thinking they're being productive. Spoiler alert: endlessly tweaking your logo is not it. We also chat through: Why having a database doesn't mean sending one card a year What Alissa's CPA said that totally validates the database strategy The database math trick to test the health of your contacts Our favorite real-life success story of a lead-to-referral database strategy The list of time-wasting "busy work" agents confuse with productivity Why letting go of instant gratification is key for long-term success How overprepping, overthinking, and over-networking can keep you stuck Why we're teaching our Build Your Own Business course LIVE this fall Let's be real: if your only job was to maintain your people, what fluff would you cut out? Let's make your business more efficient, intentional, and referral-based — without the overwhelm. You don't have to start from scratch, but you do have to start.     🔑 Key Quotes / Takeaways "The health of your business is a direct reflection of the health of your database." – Alissa "If your database is working, you don't have to keep chasing strangers." – Katy "Your database is not done. It's alive. It has to be fed, and it has to be pruned." – Katy "People avoid the database because it's not instant. But the payoff is long-term and real." – Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business course (Live version starts September 2, 2025) www.hustlehumblypodcast.com/byob LSU football schedule magnets Trello & Google sheets Previous episode #212: Does Time Blocking Work in Real Estate?   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 25 August 2025

Feeling stuck between representing your client and not looking crazy with the co-op agent? This episode is for you. We're hearing from a lot of y'all lately that you are feeling lost when it comes to presenting low offers, rough repair requests, and those fun times when your clients want you to ask for things that make zero sense. If you are nodding your head; you're not alone. In today's chat, we're diving deep into the art of negotiating, communicating clearly, and most importantly, setting and managing client expectations in this shifting market. Whether it's an offer you're embarrassed to present, a buyer asking for $15k in closing costs, or a seller who thinks their 90s carpet is just fine—this episode is packed with real stories, actual scripts, and mindset shifts that will help you show up with confidence. We're not here to sugarcoat. We're here to help you keep your professionalism intact, even when your clients are testing your patience. In this episode, we'll cover: What your fiduciary duty actually means (and why it matters) How to present lowball offers without cringing What to say when a client's expectations are unrealistic When (and how) to push back while still representing your client Why "I think" needs to leave your vocabulary Real stories of negotiation wins and losses How to use market data as your superpower The secret to staying calm and confident, even when a builder tells you they hope to never work with you again If you've ever worried about what other agents think of you, or if you've felt torn between doing what your client wants and what you know is right, this is your pep talk. Products, People & Previous Episodes Mentioned: Book: Never Split the Difference by Chris Voss Hustle Humbly Email Templates: https://hustlehumblypodcast.com/emailtemplates Join the Community: https://hustlehumblypodcast.com/membership     💬Key Quotes/Takeaways "You're not just a messenger. You're their agent. That means you have to offer advice." – Katy "Just because a client asks for the moon doesn't mean you have to present it without question." – Alissa "Professionalism always wins, even when you're delivering bad news." – Katy "Data gives you confidence. Use it to lead the conversation instead of saying 'I think.'" – Alissa "You can present a ridiculous offer and still be professional about it." – Katy   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 18 August 2025

Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal? This isn't just a tech question. It's a mindset one. We've seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it's super niche? Surely people don't want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?) In this chat, we go deep into: Why being relatable actually helps your business How your vibe really does attract your tribe The pros and cons of multiple social accounts Tips on account types (creator, personal, or business?) and how they affect your reach Why your follower count isn't the goal anymore How to mix business and life without losing either The mindset blocks keeping you from showing up And what really matters when it comes to social media success (hint: it's not the algorithm) Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online. If you've ever worried that people will think you're not "professional enough" for having a personality online—or you've found yourself spiraling about whether to blur your kids' faces—this one is for you. Products, People & Previous Episodes Mentioned: Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts? Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY  to get a $50 discount when you join!) Shannon McKinstrie's (past guest ep #274) "Good Content" Podcast Hustle Humbly episode #308 with Tori Sprakel on branding Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy   🔑 Key Quotes & Takeaways "You're not a business and then a person separately. You're a person who runs a business." — Alissa "It's not a content problem—it's a mindset problem." — Katy "People aren't on Instagram to shop for houses. They're there to connect, be entertained, and feel inspired." — Alissa "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa "The more relatable you are, the more people want to support you." — Katy

Transcribed - Published: 11 August 2025

You're standing in an open house, sweating in a blazer, and someone asks how many HVAC units are in the home. Cue the internal panic. In this episode, we're diving into one of the most relatable questions we've ever received: How much do I actually need to know about houses to be a good Realtor? Spoiler alert: more than "I'll find out for you" on repeat, but less than a licensed contractor. Whether you're brand new or years in, this episode will help you figure out where the gaps are in your knowledge, how to fill them, and what your clients really expect from you. We share our own early embarrassments (looking at you, open house meltdown), what we've learned along the way, and how we approach showing prep, including how much we know before we ever step foot in the door. We'll talk about: What to say when you don't know the answer The key home systems and materials every Realtor should understand How we research and prep for showings and inspections The most efficient ways to learn about houses on the job What we do and don't memorize before a showing Why attending inspections is better than reading reports This episode is full of practical advice, permission to not know everything, and a little pep talk to go learn your product. Because you can't sell what you don't understand. Take one hour this week and walk through a vacant home or attend an inspection. Ask questions. Learn what you don't know. It'll pay off in client confidence and better service. Key Quotes/Takeaways "You can't sell what you don't understand." —Katy "It's not about knowing everything. It's about knowing where to find the answer." —Alissa "If you keep saying 'I'll find out,' eventually clients will wonder what exactly you do know." —Katy "You're not the inspector, but you are supposed to be an informed professional." —Alissa "Knowing your product builds confidence. And confidence builds trust." —Katy   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A's by Conner Price The Good Life by Summer Kennedy  

Transcribed - Published: 4 August 2025

Ever been asked—by a client or another agent—to cut your commission mid-deal? Or worse, right before closing? It's happening more and more, and in this episode we're sharing how to respond, how to prepare, and how to protect your paycheck without losing your professionalism (or your cool). Inspired by multiple messages and agent stories, we're diving into what we're calling the age of commission cutting. We're not talking about negotiating commission upfront—we're talking about after you've already agreed to terms, done the work, and someone wants you to just... give some of it away. We walk through real examples of buyer and listing agents being pressured into taking less, how to handle those phone calls in the moment (especially when you feel totally caught off guard), and why "just being nice" can cost you big time. Whether it's guilt-tripping, bad math, or a last-minute closing crisis, Katy and Alissa share how to protect yourself before it happens, why mindset and boundaries matter, and some super helpful scripts and phrases you can keep in your back pocket when you need to stand your ground. You'll also hear: Why commission is not part of the buyer/seller negotiation What to say when someone tries to guilt you into a cut The biggest mistake you can make when you're feeling bad for your client The difference between being kind and being a pushover How to do the math on what your time is really worth Get ready for a pep talk, some wild stories, and practical advice on how to stop treating your income like a favor. Products, People & Previous Episodes Mentioned: Episode 295: Why Buyer Agents Struggle to Get Paid Episode 232: Buyer Brokerage How-Tos Daryl Davis quote and article referenced Episode 296: Peaceful Partings     Key Quotes/Takeaways "You're not a victim in a real estate transaction. You agreed to the terms—stand by them." —Katy "Poor planning on your part does not constitute an emergency on mine." —Alissa "Your commission isn't a bargaining chip. It's the price for the service you already delivered." —Katy "Be kind, but stand firm. Those aren't mutually exclusive." —Alissa   "I don't need to pay you to stay in this deal. That's not my job." —Alissa CTA: If this topic hit home, take a minute to revisit your buyer consults and listing presentations. Are you clearly outlining your value? Are your clients crystal clear on how and when you get paid? Don't wait until you're put on the spot.   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

Transcribed - Published: 28 July 2025

What happens when a client blindsides you and hires someone else? Or when your favorite sellers decide to "hit the button" on Zillow without you? In this episode, we're talking all about how to keep your cool, preserve your relationships, and show up with professionalism—even when your heart gets broken. We've all been there. A past client lists their home without calling you. A buyer you've poured into suddenly ghosts you. A friend uses someone else. Ouch. The gut punch is real, but what you do next matters even more than what just happened. Peaceful partings aren't always easy, but they're always worth it. We're chatting through real-life rejection stories (some from last week!) and how we've learned to navigate them with kindness, class, and a whole lot of self-talk. It's not about avoiding hurt; it's about choosing how to respond. Here's what we get into: How to handle the heartbreak of client rejection What to say when someone lists without you The power of the follow-up (even when you're mad!) How to part ways professionally with a broker or team When to let go and when to speak up The importance of grace, gratitude, and not taking it personally Grab a tissue, pour some coffee, and let's talk about peaceful partings in all their messiness. 💬 Key Quotes/Takeaways "It's not about you. Nobody cares about you as much as you think they do." — Katy "Rejection still hurts, even when you're seasoned. But you don't have to let it define you." — Alissa "Gratitude builds bridges. You never know when your paths will cross again." — Katy "Be so kind they regret not choosing you." — Alissa "Leaving well is a skill. It reflects emotional maturity and grace." — Katy   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

Transcribed - Published: 21 July 2025

Let's be honest: when was the last time you checked if your business systems were actually working? This week, we're giving y'all a special sneak peek into one of our monthly Hustle Humbly Community live calls, and this one was just too good to keep to ourselves. We did a full systems audit together and broke down the four core systems every Realtor needs to run a smooth, sustainable business. Whether you're overwhelmed by tech, struggling to follow up, or just wondering why things feel so clunky, this episode will help you figure out what needs to grow, and what needs to go. Here's what we covered: The 4 core systems in every real estate business What a working system actually looks like Why simple systems are the hardest to teach (and the most effective!) How to know if your system is broken or just neglected Our favorite tips for tidying up your email, follow-up, and database We're also sharing tools, strategies, and examples from real community members who joined us live—plus some laughs, real-life solutions, and that signature Hustle Humbly encouragement. If your systems feel like a cluttered mess, come hang out with us for a little systems clean-up. ✨ Loved this systems chat? Join us in the Hustle Humbly Community to get access to all the monthly lives and resources! Head to www.hustlehumblypodcast.com/membership. Upcoming Community Live: Thursday, July 24 at 1pm Central     💬 Key Quotes/Takeaways "There is nothing more difficult than simplicity." —Alissa "Your system isn't broken—you're just not using it." —Katy "A system is something that remembers for you." —Alissa "Stop trying to make it perfect and just make it work." —Katy "Your inbox is not a storage unit." —Alissa Products, People & Previous Episodes Mentioned: Join the Hustle Humbly Community: www.hustlehumblypodcast.com/membership Trello & Free Trello training video: www.hustlehumblypodcast.com/trello RealtyZam bookkeeping tool for Realtors: www.realtyzam.com Skyslope / Dotloop / MLS tools QuickBooks  Upcoming Community Live: Thursday, July 24 at 1pm Central

Transcribed - Published: 14 July 2025

Ever had a mentor who ghosted you? Or a mentee who treated you like tech support? If so, you are in the right place! This week we're chatting about all things mentorship — the good, the bad, and the absolutely awkward. From horror stories of mentors who used their mentees as free labor, to sweet tales of life-changing support, we've got it all. And we're not just telling our stories. Y'all sent in nearly 100 responses about your own mentor/mentee experiences — and we read every single one. We dive into: How to find (or become) a great mentor What mentees get wrong (and how to fix it) Why boundaries matter more than ever How to know when you're ready for a mentee Tips for respecting time, energy, and expertise What NOT to ask your mentor (hint: Google it first) Alissa's story about "Workshop Wednesday" We also chat about how mentorship evolves as you grow in your career, and why sometimes your "mentor" is really just your go-to industry friend. Whether you're craving guidance or feeling burnt out from giving too much of it, this one's packed with real talk and helpful insights. Mentorship doesn't have to be messy.  Let's get it right! If you're feeling inspired (or exhausted) by your own mentor experience, send us a DM and let us know what resonated with you the most!     💬 Key Quotes/Takeaways "Your mentor isn't tech support. If there's a tutorial for it, start there." —Alissa "Mentorship only works when there's mutual effort and respect." —Katy "Don't treat your mentee like your assistant — unless they are your assistant." —Katy "Sometimes the most powerful mentors are the ones you never officially asked for." —Alissa "If you're asking five people the same question, you're not looking for an answer — you're avoiding action." —Katy Products, People & Previous Episodes Mentioned: Episode 17: What to Do When You're New or Slow CE classes, MLS tutorials, and brokerage training options   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

Transcribed - Published: 7 July 2025