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Hustle Humbly Podcast

320: How Educating Buyers Builds Trust and Business

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Entrepreneurship, Business

4.9 • 914 Ratings

🗓️ 22 September 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up  and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works.

After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process.

In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop.

She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career.

💡 If you've ever thought about hosting a class (and then chickened out)... this is your permission slip.

Here's what we cover in this episode:

  • How one failed class turned into a full-time business

  • Why educating buyers builds instant trust

  • How to teach homebuyers without boring them

  • Creating a scalable system from your passion

  • The importance of strong follow-up systems

  • How Stacie chooses the agents she refers to

  • The unexpected power of being the "expert" early in the process

  • What most agents get wrong about first-time buyer events

  • Why she teaches live — and keeps it free

  • The agent interview process she uses before sending leads

If you've been looking for a lead gen strategy that's actually aligned with your values, this one's for you.

Key Quotes/Takeaways

"You have to have a way to turn class attendees into clients. It's not just about showing up with snacks." — Stacie Rihl

"I want people to come to me before they're ready — that's where the trust starts." — Stacie Rihl

"Don't give up because your first class was a flop. My first one was, too." — Stacie Rihl

"You can teach homebuyers and still build a serious business." — Katy Caldwell

"Consistency wins. It's not magic; it's a system." — Alissa Jenkins

Products, People & Previous Episodes Mentioned:

 

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

Transcript

Click on a timestamp to play from that location

0:00.0

I think one thing you said that's really important is like you didn't give up.

0:05.0

I think so many agents are like, I did two open houses and it didn't work, so I stopped.

0:10.0

I hosted one class and nobody came. I did this. It's like, y'all, it takes multiple tries and consistency and finding your system.

0:20.0

I just like learned all the intricacies and really kind of cut my teeth and had to learn everything that you're right.

0:28.6

I would not have learned all of the little nuances if I wasn't in it for a year.

0:34.6

Well, why are they doing that?

0:36.6

Is it because they didn't have the information they needed from you?

0:39.8

Like maybe instead of being like, oh, they're so annoying saying what can I do to let them know

0:45.8

the information so that it goes how it's supposed to go?

0:49.1

So it's just like what I know so well and I think it's where like the biggest knowledge gap is.

0:58.2

Like people truly do not teach us how to buy a house.

1:02.7

When you think about how many agents aren't even good enough to explain the process, you're really doing a service.

1:09.9

Hi y'all.

1:10.8

Welcome to Hustle Humbly.

1:11.6

It's Alyssa and Katie and we are two active realtors in the Baton Rouge market.

1:15.6

We work for two different companies where we should be competitors, but we have chosen community over competition.

1:21.6

The goal of our podcast is to encourage you to find your own way in business.

1:24.6

So stop comparing yourself and start embracing your strength.

1:30.3

Hi Alyssa. Hey Katie. Welcome to episode 320. Today we welcome a guest and I'm going to tell you a little bit

1:36.4

about her before she says hello. This, oh, Stacey, but do tell me how pronounced your last name. Stacey Ryle.

1:43.7

Ryle. That would have been my best guess.

1:45.3

Okay, so Stacey Ryle is here with us. And after gaining experience in both real estate and the

...

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