We got invited to NAR headquarters in Chicago for a small influencer summit and honestly? We thought the first email was fake and deleted it. 😂

 

But once we realized this was a real invitation, we packed our bags, flew out on Katy's birthday, and headed to the "mothership" to hear directly from NAR's leadership team about what has gone wrong, what they're trying to fix, and where they think the Realtor brand is headed next.

 

In this bonus episode, we're giving you the full download. No sugarcoating. No blind praise. Just our honest take on what we saw, what we heard, and what felt different this time.

 

We're chatting about the tiny guest list, the giant chandelier, the very fancy boardroom, and the leaders now trying to course correct after lawsuits, leadership failures, and a few rough years for the association.

 

We're also sharing what surprised us most, what gave us hope, and why we still think time will tell.

 

Here's what we cover in this episode:

• Why we almost deleted the NAR invitation for good

• What it was like walking into NAR headquarters in Chicago

• How we ended up recording in NAR's podcast studio

• Our first impressions of CEO Nykia Wright and the new leadership team

• What NAR says it is doing to rebuild trust and professionalism

• Why local boards may be facing some major changes

• What we learned about NAR advocacy, lobbying, and where your dues are going

• The part of Lawrence Yun's presentation that really caught our attention

• Why the new consumer ad campaign actually impressed us

• What it felt like to be in the room as working Realtors still in the trenches

• Why we left feeling heard, hopeful, and still appropriately skeptical

• Our honest thoughts on whether NAR can really get this train back on the tracks

Key Quotes & Takeaways

Katy: "We want to be an advocate for NAR, but not a mouthpiece for NAR."
Alissa: "Hustle Humbly is here to help bring professionalism back to the Realtor brand. That is essentially NAR's goal as well."
Katy: "We're not here to sugarcoat it. We're just going to relay what happened and give you our thoughts."
Alissa: "I feel optimistic about the people they have in place and how new they are."
Katy: "We really needed to record this for posterity so we can come back and see if the train stayed on the tracks."

Products, People & Previous Episodes Mentioned:

• NAR consumer ad campaign: "Right by you"
  
  

• NAR shareable market graphics for agents
  
  

• Email Templates 101

• Agent Systems 101

• FREE Database Template

• Hustle Humbly Community

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