314: The Real Estate Social Media Dilemma

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Entrepreneurship, Business

4.9 • 914 Ratings

🗓️ 11 August 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal?

This isn't just a tech question. It's a mindset one. We've seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it's super niche? Surely people don't want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?)

In this chat, we go deep into:

Why being relatable actually helps your business
How your vibe really does attract your tribe
The pros and cons of multiple social accounts
Tips on account types (creator, personal, or business?) and how they affect your reach
Why your follower count isn't the goal anymore
How to mix business and life without losing either
The mindset blocks keeping you from showing up
And what really matters when it comes to social media success (hint: it's not the algorithm)

Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online.

If you've ever worried that people will think you're not "professional enough" for having a personality online—or you've found yourself spiraling about whether to blur your kids' faces—this one is for you.

Products, People & Previous Episodes Mentioned:

Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts?
Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY to get a $50 discount when you join!)
Shannon McKinstrie's (past guest ep #274) "Good Content" Podcast
Hustle Humbly episode #308 with Tori Sprakel on branding

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Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

🔑 Key Quotes & Takeaways

"You're not a business and then a person separately. You're a person who runs a business." — Alissa
"It's not a content problem—it's a mindset problem." — Katy
"People aren't on Instagram to shop for houses. They're there to connect, be entertained, and feel inspired." — Alissa
"If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa

"The more relatable you are, the more people want to support you." — Katy

Transcript

Click on a timestamp to play from that location

0:00.0	Let's dip our toe in. Why can't you talk about the house you just viewed on a golf course?
0:07.0	Or like, make the content kind of hold hands for a minute and then just like, ease them
0:13.0	in. Like, you can do, I think you can do both. I think most, and most experts would say, just do both.
0:20.0	People are going to say, well, I switched over to creator and
0:22.9	now nobody likes my stuff. And they're like, well, maybe your content is bad, because it's not us.
0:29.5	I think that makes sense. If it makes sense for you and that's what you're comfortable with,
0:33.3	then do that. You can still be a human with personality and not show your children's faces.
0:38.3	It's like there's a secret agent and then there's a pusher.
0:42.3	Yeah.
0:43.3	And neither work.
0:44.3	Neither work. You have got to be relatable.
0:47.3	Hi y'all. Welcome to Hustle Humbly. It's Alyssa and Katie.
0:52.3	And we are two active realtors in the Baton Rouge market.
0:55.0	We work for two different companies where we should be competitors, but we have chosen
0:58.5	community over competition. The goal of our podcast is to encourage you to find your own way
1:03.1	in business. So stop comparing yourself and start embracing your strength.
1:08.8	Hi, Alyssa. Hey, Katie. Welcome to episode 314.
1:12.6	Okay.
1:13.6	Can you have a personality and be a professional?
1:16.6	Oh gosh.
1:17.6	I don't know.
1:18.6	It's hard to say.
	...

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