330: Real Estate Cancellations: When Communication Could Have Saved the Deal
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 914 Ratings
🗓️ 1 December 2025
⏱️ 71 minutes
🧾️ Download transcript
Summary
Ever been blindsided by a cancellation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later.
In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first.
We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected.
This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation.
Here's what we cover in this episode:
- The shocking cancellation that inspired this story
- Stats on how often cancellations are happening (hint: it's more than you think)
- What *should* happen before a cancellation is sent
- What to disclose—and when
- How to exit gracefully and protect relationships for the long game
- Tips for co-op agent professionalism in tricky transactions
Key Quotes & Takeaways
"There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation." – Alissa
"You owe that agent a phone call before you send a text or an email with a cancellation." – Katy
"When we do a transaction together, we're a team. That's why it's called a co-op agent." – Alissa
"If I don't advise you based on my knowledge, then I'm not doing my job." – Katy
"Your response sets the tone for your reputation. Handle cancellations with grace and professionalism." – Alissa
Products, People & Previous Episodes Mentioned:
- [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113)
- [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255)
- [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210)
- [Email Templates 101](http://emailtemplates101.com)
- [Agent Systems 101](http://agentsystems101.com)
- [Build Your Own Business 101](https://hustlehumblypodcast.com/byob)
- FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere
Want to toast someone on the show?
Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.
## 🎵 MUSIC CREDITS
- "Straight A's" by Connor Price → https://connorprice.shop/
- "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
- "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I do this all day every day. I know you don't. And I'm not here to push you one way or the other. |
| 0:07.0 | I'm only here to tell you the facts of what I see so that you can make the most educated decision for yourself. |
| 0:15.0 | Well, I don't want to lose them as a buyer. So I'd rather just cancel this contract and go get them another house because I don't |
| 0:22.0 | want to have to tell them the truth. |
| 0:24.6 | If we would have just had a conversation, we could have saved this. |
| 0:28.6 | Yeah, I think that you don't like the feeling of if I had been the agent on the other side, |
| 0:33.2 | this would not have happened. |
| 0:35.2 | But you haven't picked up the phone to talk anything out this whole time. |
| 0:41.3 | Right. |
| 0:42.3 | When was it coming? |
| 0:43.3 | When are we going to work together? |
| 0:45.3 | One, I don't want to make realtors look worse. |
| 0:48.3 | Right. |
| 0:49.3 | Than they already have a reputation for. |
| 0:51.3 | I did not want to upset him further when that information wouldn't have changed |
| 0:56.1 | anything. I felt like I was being broken up with. Don't. Don't go out of left field. I can change. |
| 1:03.0 | Yeah. I can be better. I could do whatever you need. Just tell me what you need. I'll do it. I'll do it. |
| 1:08.2 | Hi y'all. Welcome to Hustle Humblyy. It's Alyssa and Katie, and we are two |
| 1:14.4 | active realtors in the Baton Rouge market. We work for two different companies where we should be |
| 1:18.7 | competitors, but we have chosen community over competition. The goal of our podcast is to encourage you |
| 1:23.7 | to find your own way in business. So stop comparing yourself and start embracing your |
| 1:27.9 | strength. Hi, Alyssa. Hey, Katie. Welcome to episode 322. Cancel culture. Cancel culture. We're experiencing |
... |
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