329: Real Estate Is Just Making Friends (Then Following Up)
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 914 Ratings
🗓️ 24 November 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
When we say "digital database," we *don't* mean your phone contacts or your Facebook friends list… but those people? They're part of the journey.
This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to "convert" someone into a lead the moment they shake your hand.
From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step.
If you've ever felt weird about friending someone you met last week or wondered if you "should" reach out again, this is your permission slip to stop overcomplicating it.
Here's what we cover in this episode:
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What the "digital database" really is (and what it's not)
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How to follow up with people you meet *without being salesy*
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Real-life examples from school field trips, birthday parties & the gym
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The importance of timing when adding new connections online
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How to clean up your social media to support your business
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What to say (and not say) when you're reconnecting online
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The birthday method for engaging your sphere meaningfully
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How to grow your database when you're new or need more people
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Why being intentional > chasing leads
Key Quotes & Takeaways
"Being intentional isn't creepy; it's the beginning of connection." Alissa
"The second you meet someone, take the next step. Don't wait three months, that's when it gets weird." Katy
"We're not stalking. We're making friends. That's literally the job." Alissa
"The digital clutter in your sphere might be hiding the people who actually matter." Katy
"Send the friend request. Comment on the post. Show up like the nice, normal human you are." Alissa
Products, People & Previous Episodes Mentioned:
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Build Your Own Business: http://hustlehumblypodcast.com/byob
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Free Database Template: http://hustlehumblypodcast.com/starthere
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Email Templates 101: http://emailtemplates101.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Get out of your head. Everything's going to be fine. Sending someone a friend request is friendly, not stalking. |
| 0:09.6 | Yeah, you have to be open to conversation. I think that is really crucial. But people forget that the long-term goal is the more connections that you have. |
| 0:23.6 | Who knows if in the next 20 years of her being my neighbor, she's going to tell somebody, |
| 0:29.6 | oh, my neighbor's actually a really good agent, you should call her. |
| 0:33.6 | And just the math of it, the statistics are, if you have more people that you're communicating |
| 0:40.3 | with, you have a higher chance of receiving a referral from one of them. |
| 0:47.3 | Because we have to stop looking at them transactionally and looking at them relationally. |
| 0:52.3 | Like we're trying to have a relationship with these people. |
| 0:56.0 | Just be nice and be present and don't be glued to your technology when you're with real-life people. |
| 1:04.0 | Hi y'all, welcome to Hustle Humbley. It's Alyssa and Katie, and we are two active realtors in the Baton Rouge market. |
| 1:11.8 | We work for two different companies where we should be competitors, but we have chosen |
| 1:15.3 | community over competition. The goal of our podcast is to encourage you to find your own way in business. |
| 1:20.7 | So stop comparing yourself and start embracing your strength. |
| 1:25.7 | Hi, Alyssa. Hey, Katie. Welcome to episode 329, your digital database. I think I need to make a |
| 1:34.9 | clarifying statement here. Technically, your database, we talk about your database all the time, |
| 1:40.9 | is housed on a spreadsheet. Yeah, Which is, in fact, digital. |
| 1:45.6 | It is your actual database, though. |
| 1:47.8 | Yeah, we just, for, first, you know, like when you sign a legal document, they're like, |
| 1:51.8 | further referred to as whatever, tenant or lessee or lessor. |
| 1:56.5 | When we say digital database, we are talking about a different thing than your database. |
| 2:02.3 | Yeah, this isn't really your database. |
| 2:04.3 | No, no, no. |
... |
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