335: Before You Join the "Real Estate Gym"
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 914 Ratings
🗓️ 5 January 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
It's a new year, and with that comes a tidal wave of motivation, new planners, gym memberships—and a lot of Realtors about to throw out their entire business in the name of "starting fresh." 😬
This episode is your permission slip to *not* join the "Real Estate Gym" of shiny tools, overhauls, and burnout waiting to happen.
We're talking about the very real trap of doing *too much too fast* in January—new CRM, new lead gen, new branding, new content plan—and why it never sticks.
Instead, we walk you through how to build real momentum by focusing on what's already working. Spoiler alert: Your tools aren't broken. You're just bored. And that's normal.
We're sharing our favorite quotes from Atomic Habits, calling out decision fatigue, and giving you practical steps to stay consistent—even when the spark fades.
✨ Before you sign up for another system, challenge, or freebie you'll never use—listen to this.
Here's what we cover in this episode:
- What shiny object syndrome looks like in real estate
- Why overhauling everything rarely works
- The difference between boredom and failure
- How to audit what actually worked last year
- Setting goals based on your real business data
- How to re-use what you already have
- Why we aren't "motivational speakers" (and what we are instead)
- How to build slow, sustainable momentum that lasts
Key Quotes & Takeaways
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"Tools don't create habits." — Katy
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"You're not failing. You're bored. And that's a very different thing." — Katy
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"Every action you take is a vote for the type of person you wish to become." — Alissa quoting Atomic Habits
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"Boundaries aren't permission to not work—they're protection so you can keep working." — Alissa
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"Stop changing everything. Start using what you already have." — Katy
Products, People & Previous Episodes Mentioned:
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Atomic Habits by James Clear
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Hustle Humbly Community Membership
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Episode 178: "Spruce Up Your Business"
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Email Templates 101 — http://emailtemplates101.com
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Agent Systems 101 — http://agentsystems101.com
Want to toast someone on the show?
Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.
Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi y'all. Welcome to Hustle Humbley. It's Alyssa and Katie, and we are two active realtors in the Baton Rouge market. |
| 0:07.0 | We work for two different companies where we should be competitors, but we have chosen community over competition. |
| 0:12.1 | The goal of our podcast is to encourage you to find your own way in business. So stop comparing yourself and start embracing your strength. |
| 0:20.9 | Hi, Alyssa. |
| 0:21.9 | Hey, Katie. |
| 0:22.8 | Welcome to episode 335. |
| 0:26.3 | And welcome to 2026. |
| 0:28.7 | The first episode of the new year. |
| 0:30.8 | This is a big deal. |
| 0:31.9 | Hustle humbly lives to see another year. |
| 0:34.4 | At least the beginning of it. |
| 0:37.4 | We haven't recorded in a minute. Long time. |
| 0:40.4 | So we're actually a bit rusty, although we are recording this in the year, 2025. |
| 0:45.4 | Did you ever watch Conan O'Brien? No. Oh my God. Okay. So many years ago, like the late 90s, |
| 0:51.1 | when Conan was on the air, it was Conan, and then Andy Richter was like his |
| 0:55.1 | sidekick, if you will. |
| 0:57.4 | And they would do this segment called in the year 2000. |
| 1:01.4 | And they would hold, they would turn off all the lights and they would hold |
| 1:03.9 | flashlights under their chins. |
| 1:05.3 | And they would go, in the year 2000. |
| 1:09.1 | And then they would say something funny. |
| 1:47.3 | I don't know. Just maybe think of. Maybe we need to do that for our Halloween episode. We should. Get the flashlight down. Yeah, it'd be real weird and creepy. Yeah. But ridiculous. So this episode, we wanted to address over motivation. Yes. And motivation in general. You know, we were like, do we make an episode that's super motivational? Like, go get them. Set your goals. Wow. Or do we deal with what we're calling the don't join the real estate gym? The real estate gym. Yeah. Everyone's run out. They've joined the gym. They've changed their habits. This is my time. Everything is going to change everything about me this year. Everything is going to change. |
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