323: Can AI Replace Realtors?

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Entrepreneurship, Business

4.9 • 914 Ratings

🗓️ 13 October 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we're diving into the truth about AI in the real estate world—and how to use it without losing the personal connection that wins you business.

We'll start with the basics: what even is AI, what does ChatGPT stand for, and how many people are really using it? (Spoiler: it's more than 700 million weekly.) But don't worry—we're not here to get super technical. This is a plain-English chat for agents who want to stay ahead of the curve without losing their mind (or their clients).

We'll also cover one agent's jaw-dropping story about losing a listing to his own automation. Plus, we'll give you real examples of how to use AI for good—without outsourcing your client trust to a bot.

Here's what we cover:

What AI and ChatGPT actually mean (in plain English!)
Why "trust over task" is the real Realtor advantage
How automation can kill your client relationship
What AI can replace—and what it absolutely cannot
The good, the bad, and the awkward of AI in recruiting
How to use AI without losing your voice or your client
The step-by-step guide to becoming the agent AI recommends
Real-world examples from brokers and agents using AI well

Key Quotes/Takeaways

"AI can do your tasks—but it can't earn your client's trust." – Katy
"Relationships cannot be automated." – Alissa
"The most likely future is that agents who use AI will replace those who don't." – Katy
"Clients don't hire your CRM—they hire you." – Alissa
"Use AI to save time, not replace connection." – Katy

Products, People & Previous Episodes Mentioned:

ChatGPT (by OpenAI)
RPR Reports
IDX Website + CRM automation tools
Inman article by Jimmy Burgess
Article: "I Lost a Listing to AI" by Josh Rice

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Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

Transcript

Click on a timestamp to play from that location

0:00.0	If you're not using it, if you're just like, I'm going to ignore this.
0:05.0	Other agents who are willing to figure out how to use it well are going to pass you by.
0:10.8	When trust is replaced with a chat bot, you don't just risk lower conversion.
0:16.5	You risk losing the business altogether.
0:20.6	The machine can do most of the tasks that you do.
0:24.9	The machine cannot develop a trusting relationship with the client.
0:31.6	Don't let it replace your voice.
0:33.8	No.
0:34.2	You need to be the only point of contact when you're talking to humans.
0:39.3	Yeah.
0:40.3	So think of this as a supplement, not a substitution.
0:46.3	Relationships cannot be automated.
0:49.3	Clients don't hire your CRM.
0:52.3	They don't hire a chat assistant. They hire you. I mean, it's important
0:59.3	to know your enemy, right? Hi y'all. Welcome to Hustle Humbley. It's Alyssa and Katie, and we are two
1:06.5	active realtors in the Baton Rouge market. We work for two different companies where we should be
1:10.9	competitors, but we have chosen community over competition. The goal of our podcast is to encourage
1:15.6	you to find your own way in business. So stop comparing yourself and start embracing your
1:20.1	strength. Hi, Alyssa. Hey, Katie. Welcome to episode 323. I wish I had brought some robot music. Maybe Jay can insert it in. I needed some robot music. We're going to survive AI today. Yeah. Or just learn about it in general. It's good to know what's going on. Look, this is my first note. I mean, it's important to know your enemy, right?
1:45.7	Yeah.
1:46.2	We need to know.
1:47.2	How can it help you?
	...

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