Do It Scared® with Ruth Soukup

Life will punch you in the mouth. That’s not pessimism—that’s reality. In this episode, Ruth unpacks what actually derails us. It’s not the hard thing itself. It’s the story we attach to it. When plans fall apart, when the diagnosis comes, when the ankle breaks, when life refuses to cooperate, we quietly decide it means something about who we are. And that’s where the spiral starts. This episode is about recalibration—the skill of returning. Because maybe you’re not as far off track as you th...

Transcribed - Published: 2 March 2026

What happens when you start asking yourself the really big questions? Questions like: Who am I, really?What am I actually doing here?Did I mess this up?Over the past few weeks, Ruth has been doing deep brand clarity work—trying to untangle 16 years of businesses, books, programs, pivots, and reinventions into one cohesive through-line. Instead of clarity, it triggered a spiral. A full-blown doom loop of second-guessing, regret, comparison, and wondering if all the pivots meant she’d someho...

Transcribed - Published: 23 February 2026

What if your biggest struggle could become your greatest source of impact? In this powerful conversation, Ruth sits down with Brandice Lardner, founder of Grace Filled Plate, to talk about her journey from decades of disordered eating to a thriving faith-based coaching business—and now, a brand new book. Brandice opens up about the modeling moment that shattered her body image, the years she spent stuck in binge eating and food obsession, and the slow, grace-filled process of rebuilding her h...

Transcribed - Published: 26 January 2026

January motivation is loud—but it’s also fleeting. In this episode, Ruth breaks down why most people burn out by February and what actually creates lasting change instead. This isn’t about more discipline or willpower. It’s about building the right habits—habits that support your life instead of draining it. Ruth shares the foundational habits she’s used to lose 49 pounds, build multiple successful businesses, and stay consistent through changing seasons—without crashing and burning every Jan...

Transcribed - Published: 12 January 2026

In this final episode of 2025, Ruth reflects on the highs and lows of her Year of Restoration—what worked, what didn’t, and the unexpected lessons that shifted everything. She shares the personal breakthroughs, the hard business truths, and the big vision that’s shaping her theme for 2026: LIGHT. If you’re feeling the urge to reset, simplify, and step into the new year with intention and clarity, this episode will show you how to start. What You’ll Learn: What “restoration” looked like in rea...

Transcribed - Published: 26 December 2025

Clarity is powerful—but it’s not enough. Knowing what you want is only the beginning. The real transformation happens when you change the way you live to match the future you're creating. In this bold and truth-telling episode, Ruth Soukup walks you through the exact mindset shifts and planning strategies that will help you move from reactive living to intentional action. If you’ve ever found yourself stuck in the same place year after year, this episode will show you why—and exactly w...

Transcribed - Published: 8 December 2025

We plan vacations with more thought and intention than we plan our lives—and then wonder why we feel stuck, burnt out, or unfulfilled. In this powerful episode, Ruth Soukup challenges you to finally ask the question most of us avoid: What do I actually want? If you've been drifting, chasing "shoulds," or setting goals that never seem to stick, this episode will help you understand why—and how to change it. It’s not about hustle. It’s about clarity. And clarity changes everything. What You’ll...

Transcribed - Published: 1 December 2025

This isn’t your typical Thanksgiving gratitude episode. In one of her most honest and heartfelt episodes yet, Ruth Soukup reflects on the moments in her life and business that looked like colossal mistakes—but turned out to be the greatest teachers. From hitting rock bottom in her twenties, to quitting law school, to walking away from her successful blog brand, Ruth shares how failure, loss, and reinvention shaped who she is today. You'll walk away with a fresh perspective on what it really ...

Transcribed - Published: 24 November 2025

When’s the last time you truly felt like yourself—not the version of you performing for your family, clients, or social media, but the real you underneath all the roles you play? In this soul-searching episode, Ruth peels back the layers on the identity masks so many of us wear, and dives deep into the fears and conditioning that have kept us pretending instead of living. She unpacks why we feel so exhausted (spoiler: it’s not just from being busy), and offers a powerful, step-by-step framewo...

Transcribed - Published: 17 November 2025

Feeling stuck, uninspired, or just going through the motions? You’re not alone. In this powerful episode, Ruth pulls back the curtain on a sneaky but dangerous place so many of us find ourselves in: maintenance mode—where life looks “fine” on the outside, but feels flat and joyless on the inside. If you’ve lost sight of your dreams, can’t remember the last time you felt excited, or feel like you're drifting without direction, this conversation is your wake-up call. Ruth unpacks why this happe...

Transcribed - Published: 10 November 2025

Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now. We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not you...

Transcribed - Published: 3 November 2025

Some lessons you can only learn the hard way—and believe me, I’ve learned my share. In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention. If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—...

Transcribed - Published: 27 October 2025

Let’s talk about the invisible force that’s keeping you stuck—even when you know exactly what you want. In this episode, I’m sharing two real-life stories of resistance from just this past week: one about booking a simple flight to see my mom, and another about restarting this podcast. In both cases, the task should have been easy. But resistance showed up in sneaky, subtle ways—procrastination, avoidance, guilt, shame—and almost kept me from taking action. The truth? Resistance isn’t proof y...

Transcribed - Published: 20 October 2025

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space. And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry. Take the survey here. And one more thing… I wanted to create a...

Transcribed - Published: 13 October 2025

​For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. ---------- It’s easy to think about goals at the beginning of the year. It’s that fresh start season, “new year, new you” and all that jazz. Everyone’s talking about resolutions, so you do too. And then promptly forget about them, come February or March. By the time summ...

Transcribed - Published: 15 September 2025

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Transcribed - Published: 9 December 2020

Is your family getting your last and your least instead of your first and your best? Successful entrepreneur Mark Timm realized that was the case for him, so he shifted his mindset. Now, he’s the CEO of his most important business: his family!

Transcribed - Published: 19 October 2020

Can you believe that 40% to 45% of your daily life is ruled by habit instead of choice? Imagine if you could harness that power to work for you! Today’s guest, Charles Duhigg, will help you learn to form good habits and change bad ones.

Transcribed - Published: 5 October 2020

Does the world feel like a scary place right now? You’re not alone! But even in times like these, we can work within ourselves to foster positivity and spread love. Jon Gordon is here to help you speak truth to yourself and find a brighter reality.

Transcribed - Published: 29 June 2020

If you’ve wondered whether you should write a book, the answer is yes! (With one big exception.) Chandler Bolt of Self-Publishing School chats about good and bad reasons to write, how to fail forward, and doing things right.

Transcribed - Published: 22 June 2020

Do you struggle with your conversion rate? So does Tamara Harris of Design Your Way Home! Tune in as she Gets Ruthed. She (and you) will learn why knowing your numbers is so important, and how to create great opt-ins and lead capture pages.

Transcribed - Published: 15 June 2020

Are you ready to let go of wearing masks and become your true self? Jen Hatmaker is passionate about helping women find the courage to just be themselves, and this inspirational episode will empower you to do exactly that.

Transcribed - Published: 8 June 2020

Six months ago, Cassidy Tuttle came on the show to Get Ruthed! Now she’s back and ready to talk about the amazing changes she’s seen in her business. Tune in to learn about the value of going for progress, not perfection!

Transcribed - Published: 1 June 2020

Transcribed - Published: 28 May 2020

Do you struggle to focus on one goal because you have too many passions & projects? Sagan Morrow, a multi-passionate creative, created a successful business as a productivity expert & romance novelist. Listen to learn about pivoting & time management!

Transcribed - Published: 25 May 2020

Transcribed - Published: 21 May 2020

Kate Campion has amazing traffic to her site, but she’s not even earning minimum wage! Tune in as she Gets Ruthed and learns how to figuratively start farming her land instead of just selling space on billboards.

Transcribed - Published: 18 May 2020

Transcribed - Published: 14 May 2020

Amid the chaos of today’s world, is there space to find success and create a new business? Yes! Dean Graziosi, who knows a thing or two about building through chaos and uncertainty, is full of powerful advice about how to seize the moment.

Transcribed - Published: 11 May 2020

Transcribed - Published: 7 May 2020

Melissa Barnett has a great success story of turning her suburban yard into the mini-farm of her dreams. But her blog helping others do the same hasn’t flourished. Tune in as she Gets Ruthed & learns to prune her site so it can blossom into a business!

Transcribed - Published: 4 May 2020

Transcribed - Published: 30 April 2020

A crisis doesn’t need to be a setback; it can be an opportunity. The amazing Susie Carder, a profit coach who has lived through it all, shares her powerful insights. Learn about how she started from nothing and rebuilt when she lost everything.

Transcribed - Published: 27 April 2020

Allyson Dennen is dedicated to making her blog a success, but she just isn’t seeing progress or gaining traction. Tune in as she Gets Ruthed and learns to niche down, hone in, and get over bright shiny object syndrome.

Transcribed - Published: 20 April 2020

Transcribed - Published: 16 April 2020

Imagine a life in which you didn’t need anyone’s approval but your own, because you trusted yourself so deeply. Now, live that reality! Susie Moore talks about cultivating true self-confidence and living life on your own terms, even in uncertain times.

Transcribed - Published: 13 April 2020

Transcribed - Published: 9 April 2020

Julianna Poplin is back! Six months after she Got Ruthed, she has dramatically more traffic, a bigger email list, and even a new product. This follow-up conversation covers what she’s already done, and is packed with great advice for where to go next.

Transcribed - Published: 6 April 2020

Transcribed - Published: 2 April 2020

Following your passion isn’t meant to be easy! Akshay Nanavati knows this all too well, but instead of fighting against the idea of a hard path, he embraces it. And he’s here to help you do the same by finding, living, & loving your worthy struggle.

Transcribed - Published: 30 March 2020