4.8 • 1.4K Ratings
🗓️ 27 October 2025
⏱️ 41 minutes
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| 0:00.0 | My husband always tells me that I'm the kind of person who needs to learn things the hard way. |
| 0:06.5 | And I guess he's not wrong. |
| 0:09.3 | I have always been more of a jump first, figured out later kind of gal. |
| 0:15.5 | And some lessons have taken me, sadly, a long time to learn. |
| 0:20.3 | But when I look back at my life and my business, |
| 0:22.2 | I think there are a few things that I probably wish that I could have learned a little sooner. |
| 0:27.8 | And that's what I want to talk about today. |
| 0:32.9 | Welcome to the Do It Scared podcast. I'm your host, Ruth Sukup, and each week on the show, we will talk about how to face your fears, overcome obstacles, and most importantly, how to take action and create back to the show. |
| 1:07.0 | Once again, my name is Ruth Sukup. |
| 1:08.7 | I am the New York Times bestselling author of seven books and the creator of multiple seven figure brands. |
| 1:15.2 | But my overall mission is to help you create a life and business you love. |
| 1:21.0 | And lately, I have been doing a lot of thinking about lessons, like life lessons. |
| 1:26.7 | You know, the kind you don't learn from a book or a |
| 1:29.3 | course, but from living and making mistakes and taking wrong turns and falling apart and |
| 1:35.0 | somehow finding your way back. Because I feel like I've done a lot of that. And this last quarter, |
| 1:42.5 | I have been making some pretty massive changes in my business. |
| 1:47.4 | I've talked a little bit about that here on the podcast, but some big shifts and some big decisions |
| 1:52.8 | and just the kind of thing that requires a lot of really deep thinking and a little bit of |
| 1:59.4 | soul searching, if I'm being totally honest. |
| 2:02.1 | But that process, I think, has made me feel really reflective, kind of looking back at where |
| 2:07.0 | I've been and thinking about all the things that I've learned over the years and sort of like |
| 2:11.6 | taking a deep look at all this hard won wisdom that I wish someone had just told me a little bit sooner. |
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