So I've just spent the last six weeks doing some pretty deep work on my personal brand,

really trying to figure out how everything I've built over the last 16 years actually fits

together and what that even means for how I want to show up online going forward.

And honestly, the whole process kind of kicked my ass a little bit and not in a good way.

Because when you start asking yourself big questions like, who am I and what am I actually doing here?

Sometimes the answer isn't what you expect.

And sometimes the question itself reveals more than you thought it would.

Welcome to the Do It Scared podcast.

I'm your host, Ruth Sukup, and each week on the show, we will talk about how to face

your fears, overcome obstacles, and most importantly, how to take action and create a life you

love.

Yeah. to take action and create a life you love. Hey there and welcome back to the Do It Scared podcast. Once again, my name is Ruth Sukup and my mission, both here on this podcast and in my

business, is to help you create a life you love. And speaking of that mission, for the last

month or six weeks or so, really since the beginning

of the year, I have been doing a lot of behind the scenes internal sort of work to get really

clear on what that actually means, what it looks like, how it all comes together.

Which sounds like it should be pretty simple, right? I mean, I have been

doing this whole online business thing for 16 years. I have built multiple brands. I have written

books. I have launched programs. I have coached thousands of women. So you'd think by now I would

have a clean, clear answer to the question. So what do you do?

But what I quickly realized when I really started digging in and sat down to work on some

brand clarity stuff, right? Like stuff that I thought was going to take me a couple hours,

...