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Do It Scared® with Ruth Soukup

How to Get Clear On What You Actually Want

Do It Scared® with Ruth Soukup

Ruth Soukup

Business, Education, Self-improvement, Entrepreneurship, Health & Fitness

4.81.4K Ratings

🗓️ 1 December 2025

⏱️ 25 minutes

🧾️ Download transcript

Summary

We plan vacations with more thought and intention than we plan our lives—and then wonder why we feel stuck, burnt out, or unfulfilled. In this powerful episode, Ruth Soukup challenges you to finally ask the question most of us avoid: What do I actually want? If you've been drifting, chasing "shoulds," or setting goals that never seem to stick, this episode will help you understand why—and how to change it. It’s not about hustle. It’s about clarity. And clarity changes everything. What You’ll...

Transcript

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0:00.0

You know what's crazy? Most of us spend way more time planning our vacations than we do planning

0:06.3

our actual lives. We'll research restaurants and hotels and create detailed itineraries for a

0:12.7

five-day trip. But when it comes to the next five years of our lives, we just wing it. We drift.

0:20.6

We hope that it all works out. And then we wonder why we feel

0:25.0

so stuck or unmotivated. But what if the problem isn't that you don't have goals, but that you've

0:32.0

never actually given yourself the space to think about what you really want? Well, that's exactly what we're going to talk about today.

0:43.3

Welcome to the Do It Scared podcast.

0:45.7

I'm your host, Ruth Sukup, and each week on the show, we will talk about how to face

0:50.0

your fears, overcome obstacles, and most importantly, how to take action and create a life you

0:56.7

love. Hey there, and welcome back to the Do It Scared podcast.

1:18.1

Once again, my name is Ruth Sukup, and I am here to help you create a life and business you love.

1:24.9

And I don't know about you, but this is the time of year when I start thinking a lot

1:30.2

about goals and about what I want and making my plans for the coming year, both for my personal

1:36.4

life and for my business. And I love goals. I love goal setting and I love planning and I love

1:42.4

making lists and I love thinking about the future, futuristic, I think is one of my top strengths. I love thinking about and I love planning and I love making lists and I love thinking about the

1:44.7

future futuristic I think is one of my top strengths. I love thinking about all the things that I want

1:48.8

to do in the future, right? Honestly, I've always been that way. But here's what I've noticed

1:56.2

and maybe you've noticed this too. Most people's goals don't actually work. They set them with the best of intentions and then by February, sometimes even earlier, they've already completely given up. And maybe I got a little judgy with this, right? Because for a long time, I thought the problem for most people was execution.

2:18.5

Like people maybe just weren't quite disciplined enough or they weren't motivated enough

2:23.0

or they didn't have a good enough system or a good enough planner.

2:27.3

But I've kind of changed my tune a little bit on that because after working with thousands

2:32.0

of women over the last 15 years, I've come to realize that

...

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