Cat & Cloud Podcast

This week’s episode is all about culture — what it is, why it matters, and how it actually shows up in the day-to-day. We talk about how culture isn’t a slogan or a vibe; it’s the collection of choices, habits, and behaviors that shape how a team works together. From communication to expectations to how people support each other, culture becomes real through what consistently happens inside the business. At the core of the conversation is the idea that culture isn’t fixed. It has to be built, protected, and sometimes rebuilt. When leaders set clear examples, hold standards, and create space for honest conversation, culture becomes a tool that helps everyone thrive. When they don’t, it drifts. This episode is a look at how to be intentional about the environment you’re creating — and why that intention makes all the difference. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 8 December 2025

This week we talk about what it really looks like to think ahead in a business. Instead of getting stuck reacting to today’s problems, we look at how small, intentional planning can make everything smoother — from scheduling and staffing to equipment, goals, and long-term projects. It’s about choosing direction instead of drift. The big idea is simple: forward thinking isn’t fancy. It’s noticing what keeps tripping you up, fixing it before it becomes a pattern, and giving yourself space to plan for what’s coming. When you do that consistently, the future gets a lot easier to manage. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 1 December 2025

This week we dig into The Predictive Index and how tools like it can help leaders better understand the people on their team. Instead of guessing at strengths, motivations, or communication styles, PI creates a clearer picture of how someone naturally works — and how to set them up for success. We talk about why these insights matter, how they can guide hiring and coaching, and where they fit alongside culture, values, and real-world performance. At its core, this episode is about using data to support people, not define them. PI isn’t a shortcut or a replacement for good leadership; it’s a way to communicate better, set clearer expectations, and build teams that function with more empathy and alignment. When leaders combine tools like this with strong values and intentional culture, they create workplaces where people actually thrive. 🔗 Links – The Predictive Index: https://www.predictiveindex.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 24 November 2025

This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a conversation about understanding who you are, what you’re trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand. At its core, this episode is a reminder that branding isn’t about trends or aesthetics. It’s about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we’re excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in. 🔖 Chapters – 00:00 intro 02:04 First coffee you remember 03:57 Most memorable coffee 06:03 Consistent coffees are the goat 10:20 Marketing for your audience 16:20 Approach for established vs new brand 31:12 Key things in the marketing space 48:55 What trend in coffee design should go away 01:03:26 Book Recommendations 01:07:21 Dream house followup 🔗 Links – Pomelo Coffee Consulting: Good Folks, Doing Good Work Podcast open.spotify.com/show/0BY3tPEogHxfqTenU1p4qJ?si=6730f165aa434a25 Website www.pomelocoffeeconsulting.com/ Instagram www.instagram.com/pomelocoffeeconsulting Lukes New Book www.pomelocoffeeconsulting.com/pomelo-book Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 17 November 2025

This week’s conversation starts with a late-night rabbit hole on legendary chef Marco Pierre White and turns into a deeper reflection on obsession, mastery, and meaning. We explore the fine line between excellence and excess—how far to push detail before it stops serving the guest—and what that tension looks like in coffee. It’s an episode about passion meeting perspective. From Michelin-level precision to café hospitality, we ask what really defines quality: flawless technique or the feeling it creates for people. In the end, craft only matters if it connects. 🔗 Links – Values Worksheet: https://tinyurl.com/CatandCloud Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 10 November 2025

This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a compass — helping you decide what to say yes to, what to let go of, and where to focus your time and energy. We explore how setting clear intentions can bring more meaning and alignment to your work, your relationships, and even how you plan for the year ahead. At its heart, this episode is about clarity and purpose. When you know what truly matters to you, decisions get easier, opportunities become clearer, and your sense of fulfillment grows. Whether you’re running a business, raising a family, or just trying to stay grounded in a busy world, leading with your values turns day-to-day choices into something intentional and deeply rewarding. 🔖 Chapters – 00:30 Chucks notebook 04:36 Core Values 14:29 Bacas core values 20:22 what to do with your core values 28:02 chucks plans 35:15 chucks current goals 🔗 Links – Values Worksheet: https://tinyurl.com/CatandCloud Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 3 November 2025

This week, we tackle a listener question about how important brand identity is before opening your first shop. The conversation breaks down what “brand” really means and how it’s not just logos or design, but the promise you make to your guests and how you deliver on it. We emphasize that while visuals can evolve, the essentials of flow, hospitality, and guest connection matter far more than the color of your walls or the font on your cups. Ultimately, your brand starts with your values and how they show up in the day-to-day. Great design might get people in the door, but consistency, care, and clarity in the guest experience are what keep them coming back. It’s not about chasing trends or perfect aesthetics, but rather it’s about building a space that feels intentional, functional, and true to who you are. 🔖 Chapters – 02:34 whats cooking – coferments 12:21 Listener question 20:53 Brand means more 24:08 Look around 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 27 October 2025

This week we reflect on what it really means to invest in your team—beyond payroll, bonuses, or budgets. From traveling for competitions to origin trips and team dinners, we talk about how creating experiences, connection, and shared memories pays dividends that can’t be measured on a spreadsheet. Investing in people isn’t just money out; it’s energy in, the kind that builds culture, loyalty, and long-term impact. At its core, this episode is about the ripple effect of care. When you show people they matter through opportunity, trust, and small moments of generosity, that energy comes back through better hospitality, stronger relationships, and a deeper sense of purpose. The real ROI isn’t just retention or performance—it’s a team that feels seen, inspired, and proud to carry the vision forward. 🔖 Chapters – 00:47 The Ritual thang 05:55 Where people go after coffee 11:09 How it was – Baca’s dream of the good ol’ days where people just talked sh!t 16:31 Investing vs. money out 29:56 The Payoff 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 20 October 2025

In this episode, we sit down with Sam Grant, Head of Sales for the Americas at Hemro Group — the company behind Mahlkönig, Ditting, Anfim, and Hey Café — to talk about how technology and craft coexist in modern coffee. We trace Sam’s path from retail to coffee equipment sales, exploring what he’s learned from connecting baristas, roasters, and engineers around the world. At its heart, this conversation isn’t just about grinders — it’s about growth, adaptation, and learning from people who approach coffee differently. From the rise of automation to the art of keeping things human, we unpack how technology can either replace or empower craft, and how curiosity and humility keep you evolving in an industry that never stops changing. 🔖 Chapters – 00:00 Intro 01:13 Welcome Sam Grant 01:58 Sam’s journey into coffee 07:15 Settling in to the coffee industry 12:37 Crafting comprehension 15:49 Hemro Group 23:59 EK History 27:02 Grind by Weight 34:00 Preventative maintenance 41:34 Grind by sync 47:01 Automation behind the bar 59:01 Adoption of sync 1:02:17 New things 1:08:54 Bur tangent 1:07:37 Other things in the works 1:08:54 Home espresso market 1:13:25 Love for the work 🔗 Links – Hemro Group: Website: https://www.hemrogroup.com/en Mahlkönig: https://www.mahlkoenig.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 13 October 2025

This week we look back on nine years of Cat & Cloud. From our earliest days roasting out of borrowed spaces to opening our first café on Portola, we reflect on what it took to build something from nothing—loans, late nights, quirky beginnings, and the people who believed in us along the way. It’s equal parts nostalgia and gratitude, a chance to appreciate how far we’ve come while remembering the scrappy energy that got us started. At the heart of it, this conversation is about growth and evolution. What begins as direct, hands-on creativity eventually becomes leadership, systems, and scaling while still trying to keep the magic alive. We talk about the joys and challenges of balancing small, personal touches with the realities of running a larger business, and what it means to keep creating something fresh after nearly a decade. 🔖 Chapters – 00:00 Street Fighter 03:06 Going back into time 05:54 Financial Foundation 07:56 Early coffees of Cat & Cloud 10:57 More early milestones 12:37 I’m just a baby 17:10 Reflections on the early team 25:41 How things grew 35:01 Commitment to what you’re doing 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 6 October 2025

Crafting A Class – Working to take our coffee education to the next level by Cat & Cloud

Transcribed - Published: 29 September 2025

This week we’re hanging out with Kevin and Dulce, owners of Bevel Coffee. We get into their journey of owning a coffee company. How it came from a negative business experience that over time and hard work has grown into an opportunity that fosters life in a community. Ultimately their story shines a light on the power of connections, and what’s possible by showing up and asking questions. They are rad people doing great things! Check it out. 🔖 Chapters – 02:42 Hey Hello 04:30 The Story of Bevel coffee 30:51 Where do you find support 38:37 Considering yourself a professional 47:26 We're all in this together 54:22 being ready for what comes next 1:05:35 Connections with Honduras 1:17:55 Opening plans 1:20:39 Takeaways 🔗 Links – Bevel Coffee: Instagram https://www.instagram.com/bevelcoffee/ Website https://bevelcoffee.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 22 September 2025

This week we talk about fame—how it shapes perception in both pop culture and coffee. From the awkwardness of Will Smith trying to rap again to Hacienda Esmeralda’s Geisha selling for record prices at Best of Panama, we dig into how notoriety creates visibility, drives value, and raises the ceiling for everyone. Fame isn’t always comfortable, but it opens doors. Whether it’s an actor or a coffee producer, once you’re known, you change the market around you. Instead of resenting that spotlight, the challenge is to use it as inspiration—to shine light on others and expand what gets celebrated. 🔖 Chapters – 00:00 Will Smith - Hot or not 02:53 Hard to be famous 09:03 Best of Panama Auction results 10:28 The rediscovery of Gesha according to chris 11:49 What are people angry about 13:58 The issue with coffees that sell at auction 20:13 Are auction coffees really a problem? 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 15 September 2025

This week we talk about the idea of “plussing the show.” The practice of constantly reinvesting in your space so it feels alive, intentional, and cared for. From small design updates to preventative maintenance, we dig into how these choices impact not just the look of a café but also the energy of the team and the experience of every guest who walks in. At its core, the conversation is about showing your guests and team members that you’re paying attention. Cleanliness, organization, and little upgrades aren’t just details; they’re the signals that a business values quality, consistency, and care. And those signals, over time, become the real difference-maker. 🔖 Chapters – 00:09 Peet's under new ownership 04:27 Ritual’s 20 year reunion 08:21 Improving our space 11:20 Plussing the show 17:49 Lifecycle of a cafe 21:55 Plussing price tag 28:04 Key things to maintain 33:51 The power of a reach out 36:55 Baca's rant on espresso machine Cleanliness 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 8 September 2025

In this episode, we sit down with Nick Terzulli, VP of R&D at Fellow. Nick shares how his curiosity and persistence pulled him deeper into coffee culture—as a barista and a tinkerer, and eventually as the engineer behind Fellow’s iconic product, including the new Espresso Series 1. We dig into how engineering and coffee intersect, from the mysteries of burr geometry to challenges in espresso machine stability. At the heart of Nick’s story is a lesson in following passion over paycheck, learning by doing, and embracing failure as part of innovation. It’s a conversation about curiosity, persistence, and the joy of creating products that shape people’s daily coffee rituals. 🔖 Chapters – 00:00 intro 02:02 Nick’s background 11:46 Where the interest came from 14:05 Early career in coffee 20:18 The move to Fellow 25:28 Grinder rabithole 38:34 Espresso Series 1 52:58 What makes things happen 01:00:28 Seeing hard work pay off 🔗 Links – Fellow: Espresso Series 1 https://fellowproducts.com/products/espresso-series-1 Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 1 September 2025

This week, we dive into why learning from others is one of the fastest ways to grow. From drawing lessons out of brands like Disney to observing how peers structure their systems, it’s about finding insights that reveal blind spots and adapting them into something true to your own vision. The real value isn’t in copying but in connecting those ideas to your own culture and goals. Whether it’s another coffee shop, a global brand, or even a friend’s workflow, growth comes from taking what resonates and making it authentically yours. 🔖 Chapters – 00:36 A.I. tools at work 07:31 Living in Santa Cruz 21:00 Learning vs being told 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 25 August 2025

This week, Chuck and I dig into the recent Philz Coffee sale. We break down how venture capital and private equity deals actually work, why common stockholders often walk away with nothing, and the difference between preferred and common shares. We talk about how control shifts once big investors enter the picture, the influence of a board, and how decision-making can drift from a company’s original vision. We also explore the missed opportunity for Philz to take care of employees who invested their own money, even without a legal requirement to do so. From coffee companies as “brand pieces” for investment firms, to the challenges of scaling retail, we compare this sale to deals like Blue Bottle’s. It’s a conversation about money, ownership, and the choices that shape a company’s legacy. 🔖 Chapters – 01:07 Philz Sale 05:06 Common equity overview 10:50 Fluffy words 12:11 The start of philz 14:09 what is venture capital actually getting from cafe purchases 18:38 Philz sale vs Blue Bottle 22:25 Who's getting what and who should have 26:47 ​​Takeaways from this sale 🔗 Links – KQED Philz Article: https://www.kqed.org/news/12051278/no-layoffs-in-philz-coffee-sale-but-stock-owning-former-employees-will-lose-out SF Standard Article: https://sfstandard.com/2025/08/01/philz-coffee-sale-private-equity/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 18 August 2025

We cover a lot of ground in this episode — from mentorship and leadership growth to why having a group around you can be so helpful for personal and professional development. There’s also some fun in the mix, like breaking down the NBA salary cap and what it tells us about building sustainable teams, whether in sports or in business. We also rant a bit about mobile ordering and what it’s doing to the coffee experience. And we dream big — talking about storytelling, making documentaries, and chasing the kind of ideas that don’t always make sense on paper, but just feel right. 🔖 Chapters – 03:30 EO vs Vistage 13:49 Chucks insights on the NBA Salary cap 22:50 Chucks rant on mobile ordering 31:08 Bacas documentary idea 36:00 Jared going to honduras 🔗 Links – Entrepreneurs' Organization: Website www.eonetwork.org Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 11 August 2025

This episode’s more like a stream of consciousness as we go through all the open tabs in our brain than a polished takeaway. We talk about experimenting with roast curves, the balance between juicy acidity and sweetness, and the challenge of making something expressive yet approachable. We touch on espresso ratios, brewing methods, and how taste perception can be wildly different depending on so many variables. We round out the conversation by getting into the Best Friends Club — our hope to expand it beyond our walls without being the gatekeepers. It’s an exciting open tab for us, and we’re dreaming big. Casual Friday energy all the way. We’re tired, inspired, and figuring it out in real time. 🔖 Chapters – 01:16 Visiting mahlköenig in Seattle 04:30 Coffee development 10:45 Coffee for you 21:35 Current events at Cat & Cloud 28:26 The Best Friends Club expansion with Honduras 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 4 August 2025

This episode is a full-on field trip as we recap our visit to the Big Face Coffee pop-up in San Francisco. The coffee was solid, the energy was high, and the whole experience sparked a bigger conversation about the promise a brand makes, pop-ups, and the fine line between vibes and substance — and what it really means to create something that’s truly connected to people, not just putting on a show. We touch on what makes a brand experience feel consistent, and how the message you tell in one place has to hold up everywhere else. We talk about where Big Face nailed it, where it felt a little thin, and what it takes to really deliver something people can believe in. Come hang with us — it’s a good time. 🔖 Chapters – 00:00 Getting going 00:54 An evening in SF 09:10 Big Face popup experience 13:50 Promise or vibe 17:43 What could be done 25:17 Birthdays 28:05 Our dining experience at Californios 🔗 Links – Big Face coffee: Instagram www.instagram.com/bigfacebrand/?hl=en Website https://www.bigfacebrand.com/collections/coffee?srsltid=AfmBOorSU13HxmUrPUD1fpa2KEEt8CULmmWQzxc3JgYgiB8AmtdRm-dC Californios restaurant: https://www.californiossf.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 28 July 2025

Come along with us on a ride in this episode as we experience the world of Cup of Excellence coffee auctions for the first time. We were chasing a special lot from our Best Friends Club producer, Nelín Guzman, as his coffee took 5th place in his category for all of Honduras. We talk through how these auctions work, why countries like Honduras now use new categories, and how even with categories, varieties like Parainema still command a high price. We also dig into what it means to bring coffees of this caliber back to our guests — using them in competitions and adding them to our menu in a limited quantity. For us, it wasn't about winning the auction – there was a small chance of that happening anyway – but more so about what doors being a part of the COE opens for us in the future. And hey, you need to start somewhere. It was a wild time of an early morning, side bets, and high energy. Buckle up. 🔖 Chapters – 00:00 Welcome to the ride 02:40 C.O.E. Auctions 04:32 Categories and Their Impact on Coffee Auctions 11:42 Why are we in the C.O.E.? 23:54 What’s up with Parainema 27:25 A lot to learn about varieties 30:56 How did we set our budget for the auction? 33:36 Where do these coffees fit on our menu 38:20 Jared list off coffee varieties from ethiopia 39:32 Has to end somewhere 🔗 Links – Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 21 July 2025

This week we talk about the shifting landscape of coffee certifications — particularly the recent changes to the Q grader system. With the program moving under CQI, many coffee professionals are now being told their existing certifications no longer count, and that they’ll need to retest under a new system. This sparks a conversation about what certifications really mean in practice. Do they actually make someone better at sourcing or tasting coffee, or are they more about recognition and status within the industry? For seasoned professionals with years of experience, the answer isn't always clear — especially when their day-to-day work remains unchanged by these official titles. We talk about how learned skills typically come not from structured certifications, but from real-world practice. While certifications can offer a shared language and pathway for new professionals, we question whether they should be gatekeepers for credibility. In the end, staying sharp and doing meaningful work comes down to passion, commitment, and community — not just passing a test. It's a reminder that building culture in coffee isn’t about following someone else’s system, but about knowing your values and living them out. 🔖 Chapters – 00:00 Stirring the Pot 01:57 C.O.E. coffees 09:47 Coffee in Competitions 13:43 The Q Grader Certification Debate 17:59 Industry Standards and Their Relevance 30:57 Certification of experience 🔗 Links – Trish Rothgeb - The Sprudge Twenty Interview: https://sprudge.com/trish-rothgeb-the-sprudge-twenty-interview-258811.html Actually Good Coffee Podcast: https://actuallygoodcoffeepodcast.podbean.com/e/41-the-sca-and-cqi-have-some-explaining-to-do/ Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 14 July 2025

This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall. We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It’s a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common. 🔖 Chapters – 00:00 Welcome Ben 05:04 Building a Coffee Culture: Insights from Experience 10:01 Career Progression in Coffee: Challenges and Opportunities 15:05 Intentional Roasting: Quality vs. Relationships 20:03 The Importance of Commitment: Investing in Producers 24:58 Storytelling in Coffee: Beyond Quality 29:55 The Experience of Coffee: More Than Just a Beverage 40:54 The Evolution of Coffee Roasting Technology 43:53 Brand Identity and Community Engagement in Cafes 47:14 The Power of Authentic Experiences Over Social Media 53:03 Creating a Unique Cafe Culture 01:00:39 Some bullsh!t 🔗 Links – Connect with Ben: Instagram: https://www.instagram.com/benyoman_/ Made of Many Instagram: https://www.instagram.com/madeofmanycoffee/ Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we've utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 7 July 2025

Just Say No – Telling guests what they don't want to hear by Cat & Cloud

Transcribed - Published: 30 June 2025

Questions Quick Fire – So much info in not a lot of time by Cat & Cloud

Transcribed - Published: 23 June 2025

Identifying What You Want – Growing your beliefs as your company grows by Cat & Cloud

Transcribed - Published: 16 June 2025

This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. In this episode the audience asks the panelist questions that most impact their day to day interaction with the coffee supply chain. Covering topics like communicating the cost of coffee to guest, how roasters come to the prices they set, and how roasters can work together to ensure producers have a place to tell the amazing coffees that they grow. There is a lot to digest no matter what part of the coffee world yo come from. Again, huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Links – Connect with Cafe Imports: Website: https://www.cafeimports.com/ Instagram: https://www.instagram.com/cafeimports/ YouTube: https://www.youtube.com/@cafeimports2617 Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 9 June 2025

This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. The event brought together panelists from across the green buying side of the coffee industry to explore the complexities of this essential part of the supply chain. This portion of the conversation focuses on the C market, tariffs, and their impact on all aspects of the industry. Panelists share strategies like price averaging and direct trade contracts as tools for navigating a volatile market—highlighting the real-world effects on producers and roasters, from maintaining quality to managing risk and security in an unpredictable system. Huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Links – Connect with Cafe Imports: Website: https://www.cafeimports.com/ Instagram: https://www.instagram.com/cafeimports/ YouTube: https://www.youtube.com/@cafeimports2617 Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 2 June 2025

Road to Owner – Chucks journey to help start Cat & Cloud by Cat & Cloud

Transcribed - Published: 26 May 2025

What to Sell When You're Selling – How to think about wholesale by Cat & Cloud

Transcribed - Published: 19 May 2025

Spaces Make Places – Chatting about how a space looks and why it draws people in by Cat & Cloud

Transcribed - Published: 12 May 2025

Eyes On the Prize – How showing up today helps you tomorrow by Cat & Cloud

Transcribed - Published: 5 May 2025

It's Not So Black and White – Big money in small business by Cat & Cloud

Transcribed - Published: 28 April 2025

The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter by Cat & Cloud

Transcribed - Published: 21 April 2025

The week we follow up with everyone’s favorite new topic, Tariffs. Specifically how this impact is similar to the record high of the C-Market from a month ago. Ultimately the conversation leads to how a change in consumer habits are what will ultimately make the change. Links from the show: Our new coffees – https://catandcloud.com/collections/featured-coffee The Hike: A Short Story About Connection – https://www.youtube.com/watch?v=HvPcDv3pU7k RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. www.eventbrite.com/e/source-a-gree…f=oddtdtcreator

Transcribed - Published: 14 April 2025

RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator

Transcribed - Published: 4 April 2025

In the Business of Experiences – A legacy can be anything as long as it’s memorable. by Cat & Cloud

Transcribed - Published: 25 March 2025

Do Unto Others – Giving amazing service based on your own experience by Cat & Cloud

Transcribed - Published: 17 March 2025

Attention to Intention – Putting your focus on where it matters most by Cat & Cloud

Transcribed - Published: 15 March 2025

The Biggest Financial Impacts – Tips for having a business model that works by Cat & Cloud

Transcribed - Published: 7 March 2025

Do it Now – When is the right time to start your own thing by Cat & Cloud

Transcribed - Published: 28 February 2025

Welcome back to the Cat & Cloud Podcast! This week Chris is sitting down with the rest of the Cat & Cloud Marketing Department to discuss the implications behind Starbucks recent Super Bowl commercial, “Hello There.” Listen to the full episode to hear their opinions on the illusive 4th Wave Coffee, and some hot takes on the intentions behind the commercial. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Hello There, Super Bowl Commercial: https://www.youtube.com/watch?v=lPbsMJr5lr4 Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 17 February 2025

Training to Taste - Giving the tools to experience coffee by Cat & Cloud

Transcribed - Published: 17 February 2025

Questions About Culture by Cat & Cloud

Transcribed - Published: 8 February 2025

This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices.

Transcribed - Published: 2 February 2025

The Seven Steps - Ushering guests into the rest of their day by Cat & Cloud

Transcribed - Published: 26 January 2025

Welcome back to the Cat & Cloud Podcast! We’re throwing it back to early 2021 when Covid was still in full swing and the Cat & Cloud podcast was first being reintroduced to your ears. The episode we’ve chosen part of an interview Chris and Jared had with Kaila Hattis owner of Pacific Coast Therapy. Listen to this weeks episode to hear their conversation on what its like to become the person people look to for answers. Whether you’re a therapist, or a leader in your new business we hope this conversation provides some helpful insight! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 18 January 2025

Welcome back to the Cat & Cloud Podcast and Happy New Year y’all! Have y’all ever struggled to get your pour over coffee juuuust right? Well not anymore. This week the podcast is a little bit different, Chris hopped on the mic to demystify the process for brewing you perfect pour over cup. Listen to this weeks full episode to get a little bit of history and Chris Baca’s perfect pour over recipe. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 9 January 2025

Welcome back to the Cat & Cloud Podcast! We are starting off the year with a series of Episodes that we think are helpful, and this weeks episode is about cafe finances. Money can be a scary or mysterious topic, but as Chuck helps explain, it's possible to run a cafe in a way that doesn't only provide for the owner, but creates possibilities and careers for its team. In the episode Charles also mentions a breakdown sheet, and that is linked here: https://catandcloud.com/pages/gross-margin-category-margins-sales-mix Enjoy! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Transcribed - Published: 4 January 2025

Welcome to the first ever Central Coast Four Podcast! We have some exciting new voices on the Cat & Cloud podcast today. Three owners of our favorite central coast coffee companies; Brayden co-owner of 11th Hour Coffee, Evan of Calavera Coffee, and Tyler owner of Captain Stoker have joined Chris Baca on the mic to share their experiences in opening and leading their own companies. Listen to the full episode to hear “Central Coast Four” discuss how they’ve maintained their passion as their roles have changed, grown and taken on new forms. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Find our friends! Calavera Coffee: https://www.calaveracoffee.org/ 11th Hour Coffee: https://www.11thhourcoffee.com/ Captain + Stoker: https://captainandstoker.com/?srsltid=AfmBOook8s3nxm0LV0xVqgo8DmxA_zIWjGM0OgQMWgRAzjCVFkdfXBZd Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcribed - Published: 28 December 2024