Source – A green buying panel from 2025 SCA Expo

Cat & Cloud Podcast

Cat & Cloud

Education

4.8 • 727 Ratings

🗓️ 2 June 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. The event brought together panelists from across the green buying side of the coffee industry to explore the complexities of this essential part of the supply chain. This portion of the conversation focuses on the C market, tariffs, and their impact on all aspects of the industry. Panelists share strategies like price averaging and direct trade contracts as tools for navigating a volatile market—highlighting the real-world effects on producers and roasters, from maintaining quality to managing risk and security in an unpredictable system. Huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Links – Connect with Cafe Imports: Website: https://www.cafeimports.com/ Instagram: https://www.instagram.com/cafeimports/ YouTube: https://www.youtube.com/@cafeimports2617 Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcript

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0:00.0	All right, what's up everybody?
0:01.5	We got a special treat for you today.
0:04.0	So this is going to be the first episode in a two-part series of a green buying panel that was hosted by Cafe Imports at this year's specialty coffee association annual expo in Houston.
0:15.8	Cafe Imports reached out and asked if we wanted to be a part of it.
0:18.6	And we said, absolutely, that would be incredible. So green buying be a part of it and we said absolutely that would be incredible so
0:22.0	green buying is one part of the coffee industry that's often shrouded in mystery in it feels like
0:28.9	something that a lot of people talk about but a lot of people don't have firsthand experience with
0:34.0	and they got a really incredible group of people together to shed some light on what's
0:41.4	happening in modern green buying. So the panel consisted of Omar Herrero and Piero Cristiani from
0:47.6	Cafe Imports, Susan Heller Evanson of Atlas Coffee, Charlie Habiger from Royal Coffee, and then I was
0:54.0	acting as the moderator
0:55.5	and sort of the advocate or voice for the roaster retailers out there. So for this first
1:02.1	episode, we're going to focus on two main topics. And those topics are the booming sea
1:07.1	market and just all things, sea market in general general and the impact of tariffs in the green
1:12.6	buying space. We've touched a little bit on the sea market. If you've been listening for the past
1:17.0	few weeks, you've likely heard me and Charles batting around some sea market stuff. But this is a
1:22.9	much more in-depth and high-resolution look at the C market. This part of the conversation was
1:29.3	really fun for me because I learned so much about how the C-market interacts with the specialty
1:34.8	market. You know, I've long been told that those two things operate completely independently,
1:39.5	but as you'll hear from this conversation, it's not exactly true. Same thing with tariffs.
1:44.7	We've touched on tariffs a little bit. And here, again, just that higher resolution look. How are they going
1:49.9	to affect people all the way down the line, not just us as roaster retailers, but people who are
	...

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