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Cat & Cloud Podcast

Source – Audience Q&A from 2025 SCA Expo

Cat & Cloud Podcast

Cat & Cloud

Education

4.8727 Ratings

🗓️ 9 June 2025

⏱️ 65 minutes

🧾️ Download transcript

Summary

This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. In this episode the audience asks the panelist questions that most impact their day to day interaction with the coffee supply chain. Covering topics like communicating the cost of coffee to guest, how roasters come to the prices they set, and how roasters can work together to ensure producers have a place to tell the amazing coffees that they grow. There is a lot to digest no matter what part of the coffee world yo come from. Again, huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Links – Connect with Cafe Imports: Website: https://www.cafeimports.com/ Instagram: https://www.instagram.com/cafeimports/ YouTube: https://www.youtube.com/@cafeimports2617 Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcript

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0:00.0

Good morning, everyone. It's the Cat and Cloud podcast. Today we've got part two of Source,

0:07.9

a green buying panel hosted by Cafe Imports. So this is an event that we jumped in on at this year's

0:13.7

specialty coffee association Expo in Houston, Texas. And if you listen to part one, you already know this.

0:20.7

If you don't, it was a panel

0:23.3

of four people who are deep in the green buying community exploring what it means to be

0:29.9

a modern green buyer or what it means to navigate through the modern green buying climate.

0:35.8

So part one was me kind of moderating this conversation

0:41.2

and pulling information out of the panelists, a lot of really good discussions, mostly on how

0:46.6

the sea market works and a deep dive on tariffs and how they were going to affect every single

0:51.5

part of the industry. And this part is audience Q&A.

0:56.8

So we had really thoughtful questions from the people who showed up to spend time with us.

1:02.0

And it was very enlightening to see where everyone's heads at, to see how much people care

1:07.2

and how hungry people are to learn about this stuff.

1:09.9

So here is Q&A from the green

1:13.2

buying panel. Again, we've got Omar, Susan, Charlie, and Piero on the mic. So grateful for

1:20.9

you to share all of your knowledge. So grateful to Cafe Imports for putting this on and everybody

1:24.9

who showed up. Let's get get into it we've got some questions

1:28.9

that are pre-games and we had a little app but I think the room seems manageable enough if anybody

1:33.7

has anything that they want to chime in on just like throw up a hand button yell whatever we can

1:39.7

we can make anything work so yeah Thanks. I would just like to know on the side of the consumer,

1:52.2

you guys aren't necessarily interacting with them a lot. And so if you could through the cafe

1:59.0

owners and the baristas communicate to somebody that you have like 10,

...

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