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Cat & Cloud Podcast

Finding Joy in Every Season of Work: Part I - Ep # 440

Cat & Cloud Podcast

Cat & Cloud

Education

4.8727 Ratings

🗓️ 9 March 2026

⏱️ 50 minutes

🧾️ Download transcript

Summary

Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part I – Ep #440 Summary In this episode, Chris and Jared (plus Casey) reflect on the early days that pulled us into specialty coffee and how those experiences shaped the work we’re still doing today. From skateboarding friendships and barista competitions to building cafés and leading teams, we talk about how the things that bring joy evolve over time. As careers grow and responsibilities expand, the work changes—and sometimes the parts you loved most become harder to hold onto. We explore the idea that every season of life and business brings different sources of meaning, and that part of the real work is finding the through lines that keep the joy alive. This conversation looks back at where it all started while asking an ongoing question: how do you stay connected to the things that made you love the work in the first place? Chapters 00:00 – Missing the Old Days: Skate Culture, Community, and the Idea of “a Place”
 05:00 – What Attracted you to Coffee and the Industry?
 10:30 – Origin and Drive Around Being a Competitive Barista
 15:00 – Competition, Connection, and Energy
 20:00 – Competitions as a Frontier of New Ideas, and Judging 27:10 -- Barista Origins and Attitudes in the Business DNA Today
 31:00 – Competition and Competition Evolution 38:00 – Transitioning to Career Focus 40:45 – Moving Forward and End of Part 1 Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan March 2026

Transcript

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0:00.0

Cat and Cloud Podcast episode 440.

0:07.6

Okay, so this is going to be part one of a two-part episode.

0:12.0

We started off by talking about what are the specific kinds of joy that come with each season of our coffee journey?

0:20.0

From getting into the industry, barista,

0:22.8

leadership, upper management, or whatever you want to call it, and then ultimately owning a business.

0:28.4

But we ended up going on a slightly different path.

0:31.7

So Jared and I talk about why we got into coffee in the first place.

0:36.7

What makes someone stick with the same industry

0:38.6

for 20 plus years? We reflect on the competitive barista era, this pressure, these big learning

0:44.8

curves and community-driven growth. We talk about the real challenge of ownership. Most of the

0:51.6

work that isn't the quote-unquote fun coffee stuff, but it's the work

0:56.5

that supports the whole team and how to keep finding ways to reconnect with the parts of the work

1:00.9

that matter and are fun, even as responsibilities grow. So in part two, we hope to dig

1:07.8

specifically into what are those joyous things that only come with each individual season and build that career that stays fulfilling.

1:17.6

So for now, we're laying the foundation for this.

1:19.7

This is a little bit of story time, cool trip back in time, and hopefully inspiration for y'all.

1:24.2

All right, let's get into it.

1:32.7

So part of it is work related but part of it was i had a conversation with one of my friends and he was kind of he has a he has his own small

1:39.8

business that he's starting and i know him from skateboarding. And he's just like in the thick of it.

1:46.0

Like it's been open for less than a year. And he was just like, man, I miss hanging out with you guys.

1:53.4

I miss seeing everyone. I was like, it looks like you're really crushing it. He's like, man, it's

1:58.3

cool that it looks like that. I feel like I'm all by myself. And it's just,

...

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