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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9 • 604 Ratings

Overview

Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.

947 Episodes

#750 - The Maldives Honeymoon Product Launch Strategy 2026

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster.

Transcribed - Published: 30 May 2026

#749 - From $100K To $7M On Amazon

How did one Amazon brand go from overlooked to $7M? Discover the keyword, SEO, AI, and pricing strategies that helped unlock massive growth.

Transcribed - Published: 25 May 2026

#748 - 7-Figure Amazon Strategies From Eastern Europe

Seven-figure Amazon sellers from Bulgaria and Romania reveal EU marketplace strategies, Prime Day tactics, ranking tips, Rufus optimization, and how they built brands across Amazon marketplaces.

Transcribed - Published: 18 May 2026

#747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop

Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales.

Transcribed - Published: 12 May 2026

#746- TikTok Live, Shopify, & Reddit Playbook for Amazon Brands

In this episode, our guest shares how his men’s underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy.

Transcribed - Published: 5 May 2026

#745 - Their 8-Figure Amazon & TikTok Shop Brand

A husband-and-wife team shares how they survived crushing setbacks, pivoted beyond Amazon, and built a $20 million brand with smart product pivots, TikTok Shop, and resilience.

Transcribed - Published: 27 April 2026

#744 - The Truth About Competing With Chinese Sellers

A seller in an unexpected niche and a Chinese entrepreneur who once farmed in Africa reveal how Chinese Amazon sellers think, launch products, build brands, and compete today.

Transcribed - Published: 20 April 2026

#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.

Transcribed - Published: 14 April 2026

#742 - An 8-Figure Amazon Seller From China Tells All

An 8-figure seller in China reveals what US sellers get wrong about Chinese competition, black-hat tactics, global expansion, and the data-driven moves behind his Amazon growth.

Transcribed - Published: 7 April 2026

#741 - Building Amazon Brands And Buying More Of Them

A law student launched painter’s tape on Amazon, built a mid-7-figure business, bought another brand, and found a surprise TikTok Shop shortcut he almost paid extra for.

Transcribed - Published: 30 March 2026

#740 - From Face Masks To 7-Figure Fashion Brand Success

Her first big Amazon win should have ended when the pandemic did. Instead, it sparked a bold pivot, lean launches, AI image hacks, and a $1M fashion brand scaling fast now.

Transcribed - Published: 24 March 2026

#739 - Two Dubai Ecommerce Seller Success Stories

From Project X to seven figures, and from clean snacking to Amazon UAE growth, two e-commerce sellers from Dubai share lessons on product research, branding, and scaling.

Transcribed - Published: 16 March 2026

#738 - From Textile Factory To $1.5M on Amazon

Sustainability became his unfair advantage on Amazon. A veteran textile designer reveals the data-first moves, fee-saving AWD shifts, and the tester story behind the explosive growth.

Transcribed - Published: 9 March 2026

#737 - Dubai’s Ecommerce Playbook: From Chocolate To Water Bottles

Two Dubai sellers reveal how they built seven-figure brands via duty-free, Amazon UAE, and quick commerce. Plus lessons for cold-chain fulfillment, PPC scaling, and expansion lessons.

Transcribed - Published: 2 March 2026

#736 - He Built An 8-Figure Brand While Working A 9-5

Corporate job by day, Kaffe Products by night. How Robert built an Amazon brand into Walmart shelves before he ever went all-in. Get all his strategies in this episode!

Transcribed - Published: 23 February 2026

#735 - The 9 Figure NeuroGum Story

Discover how NeuroGum’s founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.

Transcribed - Published: 17 February 2026

#734 - 7-Figure Amazon Seller With a Full-Time Job

7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

Transcribed - Published: 9 February 2026

#733 - Go-To-Market Strategy for Amazon Brands

Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

Transcribed - Published: 2 February 2026

#732 - 15 Years #1 on Amazon UK

Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research.

Transcribed - Published: 27 January 2026

#731 - I Built A 7-Figure TikTok Shop Product

He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.

Transcribed - Published: 20 January 2026

#730 - How to Get Your Amazon Product Recommended By AI

Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.

Transcribed - Published: 12 January 2026

#729 - The $3M Amazon Seller Who Still Sells His First Product

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.

Transcribed - Published: 5 January 2026

#728 - Scaling to 9 Figures on Amazon

An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work!

Transcribed - Published: 29 December 2025

#727 - She Went from $0 to $3 Million On Amazon & TikTok Shop

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats.

Transcribed - Published: 22 December 2025

#726 - Chinese Mafia Problems to 500 Amazon Launches: My Amazon Seller Story

Bradley Sutton shares his wild journey from sumo wrestler and Zumba instructor to Amazon launch expert, revealing the Amazon seller grind mindset, resilience, hustle, heart, and hard-won lessons.

Transcribed - Published: 15 December 2025

#725 - Hijacked Amazon Trucks + TikTok Shop Strategies

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

Transcribed - Published: 10 December 2025

#724 - New Creative AI Tools For Amazon PPC

In this episode, discover Amazon’s newest AI creative tools for PPC, including Creative Agent and Sponsored Products Video, and learn how sellers can generate high-quality ads faster than ever.

Transcribed - Published: 6 December 2025

Weekly Buzz 12/4/25: BFCM Amazon, Walmart, and TikTok 2025 Results, Amazon Lowers Seller Fees, and more security on Amazon

Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon’s biggest seller fee cuts ever!

Transcribed - Published: 4 December 2025

#723 - The Game-plan For When Amazon Sales Are Stuck

Stuck or slowing down on Amazon? Three expert mentors share the 2026 ad, creative, and analytics tactics that helped a brand experience explosive sales growth, causing it to run out of stock.

Transcribed - Published: 2 December 2025

#722 - New Amazon Ads Features & Launch Tactics

Learn Mansour’s latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.

Transcribed - Published: 29 November 2025

Weekly Buzz 11/27/25: Amazon Black Friday Deal Glitch?! New Image Feature

Amazon may have closed your Black Friday offer. Copy full media sets to sibling variations, and find out which fulfillment center is shut down. More buzzing news on this episode of the Helium 10 Weekly Buzz.

Transcribed - Published: 27 November 2025

#721 - How to 3X an Amazon Hemp Brand!

Retired exec turned Amazon seller! Hear how our guest scaled his hemp brand, boosted sales with listing upgrades, and turned mentorship into massive growth after his Scale Stories by Helium 10 episode.

Transcribed - Published: 25 November 2025

#720 - Kevin King's Latest AI & Email Marketing Strategies

In this episode, Kevin King reveals how he made $700K from a new venture, the AI press release strategy boosting ChatGPT rankings, and the exact methods that helped one seller triple their sales.

Transcribed - Published: 22 November 2025

Weekly Buzz 11/20/25: Black Friday Live | Rufus Gets Upgrade | New TikTok Shop Tools

Amazon’s Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!

Transcribed - Published: 20 November 2025

#719 - From Zero to TikTok Shop Hero

In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!

Transcribed - Published: 18 November 2025

#718 - The AI Playbook for Amazon Sellers

In this episode, let’s talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.

Transcribed - Published: 15 November 2025

Weekly Buzz 11/13/25: Amazon unBoxed 2025 Announcements

On today’s Weekly Buzz episode, we cover the biggest Amazon Unboxed announcements, an important TikTok shipping policy update that impacts all sellers, and new EPR requirements for selling in the EU.

Transcribed - Published: 13 November 2025

#717 - Starting a TikTok Shop From Scratch

In this episode, a top influencer joins us to reveal what’s new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.

Transcribed - Published: 11 November 2025

#716 - AI-Generated Amazon Product Videos

In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads’ AI video generator, and Gemini.

Transcribed - Published: 8 November 2025

Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation

Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz.

Transcribed - Published: 7 November 2025

#715 - How to Double Your Amazon Sales in 2025

Learn from top Amazon mentors as they reveal the exact steps they’re taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.

Transcribed - Published: 4 November 2025

#714 - Top 10 Completely Unique Amazon Strategies – Part 4

In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers.

Transcribed - Published: 1 November 2025

Weekly Buzz 10/30/25: Amazon vs Walmart: Black Friday 2025 + Q4 Updates You Shouldn’t Ignore

Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here.

Transcribed - Published: 30 October 2025

#713 - Doubling Amazon Sales: A Live Case Study

In this episode, let’s talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend.

Transcribed - Published: 28 October 2025

#712 - Amazon Marketing Cloud Made Easy!

In this episode, let’s learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.

Transcribed - Published: 25 October 2025

Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches

ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode!

Transcribed - Published: 23 October 2025

#711 - What It Takes to Start on Amazon in 2025

Three expert sellers who’ve sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.

Transcribed - Published: 21 October 2025

#710 - Amazon's AMC Updates + AI Personas

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.

Transcribed - Published: 18 October 2025

Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week!

Transcribed - Published: 16 October 2025

#709 - Starting An Amazon Business From Scratch in 2025

In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.

Transcribed - Published: 14 October 2025

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