Today, we're talking to a seller who sold over $100 million on Amazon in his time.

And he's going to talk about why tariffs actually haven't affected him at all.

What's more important to him than initial reviews and more?

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I'm our host Bradley Sutton and this is the show.

That's a completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And we've got, I think, for one of the first times, a live recording from,

are you in Estonia right now? Yes. All right, live recording from us. So, you know, we've had

Estonians on the show before, but I'm not sure if we've had live here, but Neme, welcome to the show.

How's it going? Yeah, thank you for your invite. Yeah, it's going great. Excellent, excellent. Now, I'm going to Estonia for the very first time. We're going to talk a little bit about why in a little bit here, but I'm very much looking forward to that. I assume you were born and raised in Estonia. Well, technically I was born and raised in Soviet Union, but that's... In Soviet Union, until when?

Part of Soviet Union, so...

Until how old?

Yeah, I was 12 or 13, 13 when we got three independence back.

So, yeah, being both...

No, but geographically in Estonia, though, right?

Yes, yes, yes. In place, same place. Okay, because you definitely have that Est Estonia, though, right? Yes, yes, yes. Yes.

Same place.

Okay, because you definitely have that Estonian accent that I've come to distinguish now.

Did you go to university after graduating school?

Yeah, I did in here in Estonia, I did a business degree and then like five years later I did in here in Estonia, I did a business degree. And then, like five years later, I did

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