Today you're hearing from the two biggest sumo wrestling fans in all of e-commerce, myself and today's guest who just happened to me one of the most legendary figures in e-commerce, having sold hundreds of millions of dollars online, Ezra Firestone.

And we're going to be talking about all things from Sumo to Shopify and everything in between.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series of sellers podcast by Helium 10.

I'm our host, Bradley Sut Sutton and this is the show.

That's completely BS free, unscripted and unrehears, organic conversation about serious strategies

for serious sellers of any level in the e-commerce world. And we have got one of the legends in all

of the e-com game back on the show. Privileged to have him here. Ezra Firestone. Ezra, how's it going?

Let's go, baby. Serious sellers. And we got the show. Privileged to have him here. Ezra Firestone. Ezra, how's it going? Let's go, baby. Serious sellers. And we got the sumo shirt going down. What's up with your

boy, Koto Shoho getting on win. I was like, what in the world? How in the world did

Koto Shoho win the tournament at his rank? And he was just been an underperformer for years but uh and an it'siki

i can never say his name right but yeah yeah my boy out of ukraine man coming up like who saw

that coming you know i certainly didn't so he would have done better i heard he got injured

halfway through the uh the tournament i was reading in like some forums and and and other than

that he i think he would have taken it.

But he's like, I mean, to put up an 11 and 4 record, though, I mean, that's, that's, dude, out of

Ukraine, like we haven't had since, um, Tocinocean, we haven't had a white guy, you know, at that level,

you know, and also I have a soft spot in my heart for Ukraine because my business partner in Zipify is Ukrainian. And I have, you know, at that level, you know, and also I have a soft spot in my heart for Ukraine because my business partner in Zipify is Ukrainian and I have, you know, 50, 60 employees in Ukraine and I've been, you know, doing business in Ukraine for over a decade and I just, yeah, I have a soft spot for Ukrainians and I know that culture pretty well. And so for us to have a Ukrainian guy at the top of Sumo is a wild. There's two of them. One guy he's not doing so well, uh, Shishi. She's not as good. She's not as good. Yeah, I met him. I would, I refereed. I refereed the U.S. Sumo open every year. And, uh, when he was like 19 or something, he won a silver medal there. But I was refereeing, you know, when he was like 19 or something he won a silver medal there but i was refereeing

you know when he was an amateur there and it was kind of cool to see him now to see what he's

doing but it's it's interesting there's at the height of the ukraine russia war there's

he doesn't look it but there's a russian in the top but he's from the part of russia where

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