In this episode, we're joined by Amazon ads expert Destiny Wishan for an in-depth look at

everything you need to know about Amazon Marketing Cloud, also known as AMC. We dive into the easiest

way to get access to AMC as a seller and we explore the types of target audiences you can reach

and how to get those campaigns set up. So don't miss this insightful conversation packed with actionable strategies.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm our host Bradley Sutton and this is the show that's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the

e-commerce world.

Hello, everyone. And welcome to our webinar here today.

We have an exciting topic with our special guest, Destiny Wishon.

So thanks for joining West Destiny.

Excited to be here as per usual.

So I was excited to talk about AMC because in my opinion, this is one of the biggest rollouts to Amazon advertising that anyone can use.

It does not matter how big you are.

It does not matter how small you are.

AMC being added to advertising console is a huge, huge opportunity for brands.

Now there's a few reasons why, but one, it's also really

important to understand the direction Amazon is going with their advertising. So that's a little

bit about what we're going to dive into today. Now, first and foremost, AMC stands for Amazon

Marketing Cloud. And pretty much what it is is Amazon's database of all of the information that they store about your customers.

So historically they haven't provided you too many insights, right?

...