How can you get insights from customers that will help your product launches and existing products without even PPC or the need to look at reviews? Today we're going to talk about this seldom use strategy that can help you potentially more even than a lot of AI insights. How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of this serious sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show.

That's a completely BS free, unscripted and unrehearsed Organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

I'm wearing my Mona Lisa shirt here because we have the Mona Lisa of Amazon.

The goat here.

Isabella Hamilton back on the show for the first time in a couple years.

We're not going to go too much into her backstory. You guys, just write this down, get a pen. You want to learn more about her backstory. Go to either episode 75 or 326. Mel was kind enough to write that down. But just search those episodes. You're going to find all about her before, you know, before the Amazon world and her backstory. But Isabella, we're here to catch up

because it's been a couple years since we've sat down and had a conversation like this.

I love it. Okay. Oh my God. First of all, Bradley, one, I love you, too. I've never been put in the

same category with Mona Lisa. I mean, people did call me Merlin Monroe, you know what I mean?

But Mona Lisa. That's another level there.

Come on, we gotta go higher than Maryland.

And third, for those who want to know and see more,

Helium 10 actually did a documentary on me and my life and, you know, my, you know, coming up version.

I forgot about that.

Yeah.

People can find that on YouTube and I love it. It's my pleasure and my honor to come back on your show, Bradley. Yes. Well, it's great to have you back. And, you know, in the first, you know, if people do go to those, to those older episodes, we were talking a lot about launches because of your company rank bill. We're definitely going to talk a little bit about that today and like how things have changed in the Amazon world. But before then, just generally

speaking, like there was a period of time where you weren't as active like in the Amazon ecosystem

of things. So were you just taking some time off for yourself? Were you doing other things?

Or how do you explain that that gap where we weren't able to connect as much anymore?

I love it. The short answer is yes and yes. So yes, I was definitely taking some time for myself.

...