Many Amazon sellers lament increasing fees on the platform.

But do you know there's programs that can actually decrease your Amazon fees?

Today we hear direct from Amazon about one of these programs.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the series sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that, as you can see, a special edition.

We are live right now at the Prosper show in Las Vegas before it opens.

So like the crowd is clear here, like we cleared

out our whole booth here. And we have a very special guest here from Amazon. Can you go ahead and

introduce yourself to the audience? Yeah, it's nice to meet everyone. My name's Kirsten Fryeheight,

and I lead the North American Division for Selling Partner Engagement for Sustain for sustainable packaging at Amazon.

That's an output, right?

Yeah.

Oh my goodness.

But what's the acronym?

That's going to be a lot easier to remember.

Yes.

So SIP is what we're going to be talking about today, which is also the Ships in Product

Packaging Program at Amazon, a portion of our sustainable packaging suite of products.

Perfect. All right. So I think that's a little bit easier for you guys to remember.

Now, what I ask all of my guests, you know, a little bit like, where were you born and raised,

first of all? Yeah. So I found out that a lot of people think this is fairly unique.

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