Today we go deep into how leveraging Amazon's best data points search create performance can help increase your sales, as well as how split testing could mean thousands of dollars of extra revenue for you.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host Bradley Sutton and this is the show.

That's a completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And today's a special episode as it's a recording of what we just did live, Destiny and I, talking about search query performance

from Amazon, whether you use it inside of Helium 10 or whether you use it in Amazon Cellar Central.

Like, how should you be using it? Because it, let me just tell you guys, it is the single best data point that Amazon has ever released. That's arguable. But for the research side, keyword research side, I think it's the single best data point that Amazon has ever released. And we're going to go learn the ends and out of how you can leverage it in order to increase sales, even showing you an example of how we've been able

to increase sales based on it. The other thing that we're going to be going over today is

split testing. Just a little bit of conversion rate increase, click through rate increase,

can have ripple effects that mean thousands of dollars extra of sales. And so these are two very

critical things that will help you this year

with your Amazon business. So let's go ahead and hop into it. Let's say that you sell 200 items a

month. All right. What's that like seven a day? 200 items a month. And let's say your conversion

rate is 10%. Your conversion rate is 10% and you sell 200 items. So that means if your conversion

rate is 10 percent, that means that or actually we should go back to 100 because that'll just

make it easier. That means you had a thousand page clicks, right? A thousand page clicks for one product

and you had a 10 percent conversion rate. Do this with your calculators, guys. You sold 100 products because you had a 10 percent conversion rate. Do this with your calculators, guys.

You sold 100 products because you had a 10% conversion rate.

Okay. Now, what if you could increase your conversion rate, not like double it or anything like that, not like increase it by 20% or some astronomical thing?

What if you could just increase it by 4%?

All right?

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