Amazon is going to soon break up your variation listings. Sponsored products are now showing up on

Alexis. All TikTok shop sellers have to use a native AI-based PPC tool soon. These stories and more on

today's weekly buzz. How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz,

where we give you a rundown of all the goings-on in the Amazon, TikTok shop,

e-commerce world.

We give you a training tip of the week, and we let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I feel sorry for Chivalry last week. There was like, that literally was the worst week of news I've ever seen. like as far as not much going on in e-commerce.

Well, the e-commerce world has blessed me with a plethora of news this week.

I couldn't even decide which articles to choose.

But let's go ahead and hop into the news this week.

The first article, this is from Cellar Central, and this is something we had

talked about on the weekly buzz a few months ago. Like there was a minor announcement about it,

but now things are getting real because now Amazon is giving us a date on this new thing. And

what is that thing? It says removal of internet or irrelevant variation themes will start

September 2nd. That's right around the corner. So it says between September 2nd and November 30th,

2025, we will remove variation themes from our product templates that aren't frequently or

relevant or frequently used or relevant to simplify

the listing experience. Now, this is one of those things that I can understand. You know, it's

going to be a pain in the neck, but hey, there's like, I could not believe how many millions

of different variations, you know, types and stuff there are out there. Now, so you're not going to be able to create new

listings with these things. It already is going to say, hey, this is deprecated, do not use in the

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