A new Amazon review and seller feedback policy has sellers up in arms.

Amazon is no longer advertising on Google.

You might start seeing TikTok videos and ads in your local shopping mall.

These stories and more on this week's weekly buzz.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz.

We give you a rundown of all the goings on in the Amazon, Walmart, TikTok shop, and e-commerce world.

We let you know what new features Helium 10 has, as well as give you a strategy of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. If you've been tuning in to the show the last few weeks, it's been slim pickings, like almost nothing for the news. Like we've been scraping the bottom of the

barrel to get some news articles. But this week, we've got some doozies. All right. So let's go

ahead and hop right into it. Now, the first story is actually something you might have seen in

an email. You might have seen in Cellar Central as an update, but it says, update to seller feedback

experience. Introducing Star Only ratings. Now, thank Amazon, for at least not gaslighting us and trying to say, oh, this is going to make it better for you. They kind of do here, but not as bad as they usually do. You know how they usually do these, like articles that sellers get all mad about it. They're like, oh, my God, to provide more value and more ease. you know, for Amazon sellers, we have done this long-awaited feature when everybody's like, not one person has ever asked for this. But they're getting a little bit better. But still, let's take a look at it. We launch a simplified seller feedback. Well, simple for who? I guess for the customer, simple for people to do fraud. As you can tell, I do not like this update at all.

Like I have no idea why in the world Amazon did this. But anyways, it says, we'll launch a simplified seller feedback submission experience so customers can give a star only rating with optional written feedback. This is the seller feedback, not the customer reviews. All right. So this is like, you know, where it goes to your metrics. Now, the first thing that does it out, I don't understand is, what, 80% of sellers use FBA. And you're not even supposed to do FBA for seller feedback, right? So like, I don't even know why they're even trying to like optimize this experience. Like, who's this even for, right? So, like, I don't even know why they're even trying to, like, optimize this experience.

Like, who's this even for, right?

Anyways, it says the simplified review experience can help you get more seller ratings faster.

There's the mini gas lighting there.

Like, we're not concerned about the number.

I don't think any seller is concerned too much about the number of feedbacks we get in the seller

ratings. We care about the star rating, right? Like, you know, there's rumors that if your star rating

goes down a little bit, might hurt you algorithmically or even, you know, mess up your account

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