Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers.

TikTok users reveal who's really shopping on TikTok shop?

Spoiler, it's not who you think.

And Amazon is issuing surprise refunds dating back to 2018.

This and more on this week's episode of the weekly buzz.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series

sellers podcast by Helium 10.

This is the show that is our Helium 10 weekly buzz.

We give you a rundown of all the goings on in the Amazon TikTok shop,

e-commerce world.

We let you know what new features that Helium 10 has and give you a

training tip of the week that will give you serious strategies for serious sellers of any level in the

e-commerce world. Today's host is actually going to be Shavali Patel, so Shavali, take it away and let us

know what's buzzing. Let's kick today's weekly buzz off with a headline that is a major flex from the small business

side of Amazon. According to Amazon's brand new 2024 small business empowerment report,

independent sellers have officially crossed $2.5 trillion in lifetime sales on Amazon's store.

This is over the past 25 years. That's trillion with a

T. And if you're still wondering whether Amazon is still a place where small businesses can win,

well, this report should clear that up pretty fast. This news report outlines just how much

small businesses have reshaped retail through their presence on the platform.

And in 2024 alone, over 55,000 independent sellers generated more than $1 million in sales

...