Today on Tacos Tuesday, we're joined by Destiny Wishon, CEO of Better Media, to break down what it really takes to win during Amazon's biggest sales event, Prime Day.

If you want to target smarter, bid stronger, and make your ad dollars go further during a high traffic, high competition window, then this is the episode to catch my friends.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series of Sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That brings you our monthly Tacos Tuesday special, where we talk about anything and everything Amazon PPC and ads.

Today's episode was recorded in collaboration with Amazon ads to help you get fully prepped for Prime Day.

Officially happening July 8th through 11th.

That is four full days of increased visibility, fierce competition, and massive opportunity,

which means that your ad strategy needs to be sharper than ever.

You are fine-tuning your sponsored products or building out a full funnel sponsored brand strategy.

She shares tactics that are relevant, timely, and immediately actionable. Let's dive in. So diving in. The first thing we're talking about here

is Prime Day specifics. So I like to zoom out a little bit and talk about Prime Day as a whole

because I have been doing this since the days when Prime Day, you know, wasn't synonymous with a national

holiday. And I think that's a really thing, a really key thing to hit on here is when we are

talking about Prime Day specifics and how it affects your Amazon ads, I like starting first with

just consumer sentiment. As we all know, last year was a very large Prime Day, more than 375 million

items worldwide and more than $2.5 billion

saved directly from Amazon. So with that, one thing that we have seen is customers are now

sitting here waiting and prepping for Prime Day. Now, same thing as brands are. So with that,

we see a really high traffic increase, no matter who you are. We see broading customer search intent.

So one of the things that we see now is if someone wants toothpaste, they go and they type toothpaste.

...