Second in Command: The Chief Behind the Chief

In today's episode of the Second in Command podcast, Cameron is joined by Susan Heinking, Senior Vice President of High Performance and Sustainable Construction at Pepper Construction.During this fascinating conversation, you'll be taken behind the scenes of a dynamic leadership journey where the balance between structure and creativity plays a pivotal role. Susan shares insights into navigating growth within a well-established framework while maintaining the foundational values that shaped the organization. With candid reflections, the conversation highlights how intentional communication and adaptability remain central to leading a high-functioning, purpose-driven team. Hear about the art of managing complexity without losing touch with the work that ignites passion. Thoughtful leadership practices, including strategic delegation and fostering a culture of self-awareness, underscore the importance of empowering teams to evolve while staying aligned with larger goals. You'll learn how tools for collaboration and team dynamics are being reimagined to meet today’s ever-shifting challenges. From embracing failure as a teacher to incorporating surprising reminders to stay lighthearted amidst pressure, this episode is rich with takeaways for anyone striving to lead with intention, empathy, and a little bit of fun.  If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The evolution of sustainability from energy efficiency to resilience and human health.Susan's approach to presenting sustainability as a cost-effective solution to clients.Her experience working in a male-dominated industry and the empowerment of seeing more women in leadership roles.The importance of keeping employees informed and engaged with new information and technologies.The role of managing company-wide initiatives and ensuring they are on track and on time. And much more... Resources:Connect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 6 May 2025

In today's episode of the Second in Command podcast, Cameron discusses the complexities of building and optimizing a high-performing team while navigating the challenges of growth, leadership transitions, and strategic decision-making. You'll discover the importance of identifying key roles, leveraging technology, and ensuring that each team member brings measurable value. A candid exploration of industry pitfalls reveals the common struggles leaders face when dealing with unreliable service providers, ineffective hires, and the need for clear accountability. Throughout, the emphasis remains on cutting through the noise to build a strong, results-driven organization.   You'll also get a behind-the-scenes look at an innovative hiring process that flips traditional recruitment on its head. Instead of relying on resumes and standard interviews, this approach puts candidates to the test with real-world assignments that showcase their skills, efficiency, and ability to think critically. A standout example demonstrates how one individual not only met expectations but exceeded them by incorporating AI-driven insights and delivering a polished, comprehensive strategy. This episode is a reminder that, despite the weight of decisions and the complexity of business operations, the real goal is to enjoy the process. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why hiring project managers as a "release valve" instead of training account managers to be self-sufficient is a flawed strategy.The importance of having a leadership team that can implement and maintain systems and processes.The value of celebrating people who notice inefficient systems and encouraging them to speak up.Cameron's personal analogy about the pain of getting divorced to illustrate the importance of moving on quickly.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 1 May 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Alexandrovich, Chief Operating Officer of Environmental Incentives.During the conversation, Sivana and Andrew explore the complexities of navigating company growth and the unique challenges that arise when an organization scales rapidly. They explore the intricate balance between quality and quantity, particularly in a professional services environment, and discuss the difficulties that leadership teams face in maintaining high standards while managing a fast-paced, evolving business. You'll gain insights on the strategic processes employed by the EI executive team to prioritize and manage competing demands. Andrew reflects on the practical steps taken to ensure smooth collaboration, both internally and externally, while emphasizing the value of regular check-ins and clear agendas. This episode also offers lessons Andrew has learned about balancing careful planning with adaptability and the need for continuous learning.  If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Andrew's journey at Environmental Incentives, starting as one of three employees and growing to becoming the COO in 2020.The importance of maintaining a people-focused culture, with a focus on learning, adaptability, and continual improvement.The challenges of scaling systems from a small business to a mid-sized business operating globally. EI's strategic planning process, including a five-year strategy and annual strategy. The tactical steps taken to ensure executive team cohesion, including regular check-ins with clear agendas.And much more... Resources:Connect with Andrew: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 29 April 2025

In today's episode of the Second in Command podcast, Cameron dives into the unique dynamics between COOs and CEOs, comparing them to how men and women perceive the world differently. Cameron discusses the relatively short tenure of most COOs and how the role evolves as a company scales. He also touches on how the COO’s skill set may not always keep pace with the company’s growth, leading to frequent turnover.You'll learn about the changing gender dynamics within the COO position, noting how women now comprise a significant portion of COOs. With examples from well-known companies like Facebook, Cameron delves into the idea that the COO role is often misunderstood as a stepping stone to the CEO position, when in reality, many COOs don’t aspire to take on that higher-level responsibility. This episode offers insights into the evolving responsibilities of COOs in today’s business landscape, particularly their role in digital transformation and technological adaptation. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why the role of a COO is often more dynamic and requires a broader set of skills compared to other functional heads. (2:19)The significant decrease in the gender gap in COO roles over the past 15 to 20 years. (2:44)Why compensation for a COO should be tied to strategic insight, P&L responsibility, and the number of partners brought into the company. (7:12)The role of the COO in project alignment and resource allocation (8:11)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 24 April 2025

In today's episode of the Second in Command podcast, Cameron is joined by Tony Skowron, COO of The Beyond Collection, a commission-free marketplace connecting meeting planners and luxury hospitality partners.During the conversation, Tony shares a compelling journey marked by growth, challenge, and intentionality. From navigating the complexities of entering an established but evolving team, to building trust and driving alignment, Tony reflects on the importance of listening first, learning deeply, and leading with clarity. The discussion touches on how transitions can be both delicate and powerful, especially when stepping into a high-stakes leadership role within a tight-knit organization.The conversation evolves into a powerful exploration of what it means to develop people—not just for the sake of productivity, but to elevate culture and long-term impact. You'll hear the story of how a bold leadership initiative was launched, which weaves together personal conviction and professional strategy, all within the backdrop of an industry that often overlooks these deeper developmental needs.This episode is a must-listen for anyone curious about what it takes to lead with purpose, align teams around vision, and grow leaders from the inside out. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The importance of ensuring the quality of planners, as they must meet specific criteria to be included in the Beyond Collection platform.Tony's experience with the Ritz Carlton Leadership Academy and his interest in leadership training and white glove service. The Beyond Collection's leadership training program, which aims to invest in the development of leaders within the hospitality industry. Tony's previous role as a COO and VP, the challenges of growing a company, and the importance of aligning values and vision.And much more... Resources:Connect with Tony: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 22 April 2025

In today's episode of the Second in Command podcast, Cameron reveals a fresh approach to team building and annual planning that goes beyond stale meeting rooms and rigid agendas. You'll discover a game-changing strategy that combines the camaraderie of cooking, the serenity of nature, and the power of collaborative goal-setting. Learn how swapping hotel conference rooms for an Airbnb retreat can transform your leadership team’s dynamic, fostering deeper connections through shared experiences. You'll also find out how timing and intentional preparation can set your organization up for a strong year ahead.Through real-life success stories, actionable insights, and frameworks like EOS, this conversation dives into the importance of vivid vision, setting clear three-year goals, and crafting actionable one-year plans. From establishing quarterly accountability to aligning staffing and budgeting with long-term objectives, this episode equips leaders with practical steps to energize their teams and maximize results.  Whether you're planning your next annual retreat or seeking innovative ways to strengthen your organization, this discussion is your roadmap to success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:How simple activities like grocery shopping and cooking together can strengthen team bonds, create a family-like dynamic, and elevate your annual planning retreats. (1:04)Why hosting your planning sessions in an Airbnb instead of a hotel can foster creativity, relaxation, and stronger connections among team members, setting the stage for more effective collaboration. (2:58)The critical deadlines for locking in goals, budgets, and staffing plans to ensure a smooth transition into the new year. (5:06) How quarterly planning sessions can align your team’s priorities, leverage frameworks like EOS, and establish accountability with clear goals and review processes for every business area. (8:21)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 17 April 2025

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Alicia Ramirez-Ingalls, Strategy and Operations Lead at Neat, a video communications device design company based in Oslo, Norway.Throughout the conversation, Sivana and Alicia explore the challenges and experiences of navigating high-pressure environments, particularly when self-doubt and imposter syndrome inevitably arise. Alicia shares insights on how to balance personal uncertainty with the need to contribute meaningfully in demanding professional settings. You'll hear about the concept of a "fail fast" mindset, which involves embracing failure as part of the learning process. Alicia explains how speed, agility, and a willingness to iterate can lead to breakthroughs, with real-world examples illustrating how this approach has shaped decision-making and growth within the company. This episode offers practical advice for those looking to build effective partnerships in any field. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Alicia's strong relationship with Janine Pelosi, the CEO of Neat, and her decision to join Neat after a career break.The importance of not shying away from new challenges and making the most of opportunities to learn and grow.Why leaders should provide a safe space for team members to communicate and learn from their mistakes. The importance of trusting oneself and the team and being willing to take on new challenges.And much more... Resources:Connect with Alicia: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 15 April 2025

In today's episode of the Second in Command podcast, Cameron is joined by Rob Follows, Chairman and Founder of STS Capital Partners.During the conversation, Rob and Cameron discuss the intricacies of selling businesses and navigating the complex world of mergers and acquisitions. They explore the challenges faced by entrepreneurs and business owners when it comes to maximizing the value of their companies and understanding the true impact of strategic advice. You'll discover the often-overlooked factors that can influence the final deal, including the role of private equity firms and traditional investment banks, and why these entities may not always align with the goals of family-owned or entrepreneurial businesses. Rob also emphasizes the importance of being strategic, cautious, and well-prepared throughout the process. From climbing the world’s tallest peaks to speaking about life planning and business value maximization, this episode provides both practical business advice and inspiring life lessons for entrepreneurs aiming for greatness. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The importance of maximizing value when selling a business, especially for strategic buyers. How the 'Rembrandts in the attic' analogy explains the hidden value that strategic buyers see in a company.The challenges of working with smaller companies and the need for a certain level of business maturity.Common misconceptions about the mergers and acquisitions (M&A) process and the importance of aligning interests.The need for entrepreneurs to have a clear understanding of their required and preferred outcomes.And much more... Resources:Connect with Rob: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 10 April 2025

In today's episode of the Second in Command podcast, Cameron is joined by Alon Peleg, a seasoned Israeli leader and COO of aiOla, a cutting-edge conversational AI lab.During the conversation, Cameron and Alon explore the strategic decisions behind building a high-performance company culture and scaling effectively within a competitive industry. Alon shares insights on creating an environment that empowers employees to thrive while aligning with a larger vision, emphasizing the importance of hiring the right talent, especially in leadership and technical roles. You'll gain insights into navigating the complex and often lengthy process of selling to large enterprises. Alon highlights the key tactics for successfully penetrating these organizations, including understanding internal processes, building strong relationships, and focusing on continuous engagement. Hear about the importance of establishing champions within the customer base, ensuring that product evaluations are not taken lightly, and handling the delicate balance of pushing for growth while staying true to the company's focus. This episode offers advice about being bold, embracing risks, and continuously challenging oneself in both career and life, adding a final layer of inspiration to the broader themes of growth, resilience, and the pursuit of new horizons. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Why the voice will be the main user interface in the future, as well as aiOla's ability to provide accurate and quick conversational capabilities.How aiOla's digital forms can replace paper-based processes, capturing data more efficiently and accurately.The value of understanding the customer's processes and the need for a champion within the customer organization to facilitate adoption.Alon's experience in hiring a new management team, including a CTO and a director of marketing, to scale the company.And much more... Resources:Connect with Alon: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 8 April 2025

In today's episode of the Second in Command podcast, Cameron discusses the intricate journey of transitioning from a hands-on business operator to a strategic owner. Discover the mindset and practical steps required for a CEO to step back from daily operations without losing the essence of their leadership. You'll learn the importance of clear communication, robust planning, and maintaining alignment within the team. Cameron offers actionable strategies for empowering a leadership team, including mentorship programs, setting up peer learning networks, and refining systems to inspect outcomes without micromanaging. He emphasizes the balance between delegation and abdication, ensuring the CEO retains strategic oversight while allowing the team to grow and succeed autonomously. Whether you’re a business leader looking to step back or an entrepreneur building sustainable systems, this episode provides a wealth of ideas to shape a thriving, self-reliant organization. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:How to prepare your team and organization for a long-term leadership transition, including leveraging strategic planning frameworks like EOS. (16:37)The importance of crafting a vivid vision to ensure continuity and alignment during and after a leadership shift. (19:02)Strategies to empower your leadership team through mentoring programs, peer learning networks, and structured support systems. (21:45)The difference between effective delegation and abdication, and how to inspect outcomes without micromanaging your team. (23:10)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 3 April 2025

In today's episode of The Second in Command podcast, Cameron is joined by Ryan Casey, Chief Operating Officer for The Lifestyle Investor.Ryan shares insights from an unexpected career journey that began in a surprising industry and led to expertise in sales, systems, and personal development. The conversation explores the power of structured approaches to relationship-building, professional growth, and leadership, highlighting how early experiences shaped a mindset focused on efficiency and strategic thinking.You'll learn about Ryan's pivotal career transitions, from managing multiple businesses to stepping into a leadership role within a rapidly growing organization. The conversation explores the challenges of scaling a founder-driven company, striking a balance between maintaining core values and building systems that allow for sustainable expansion.Whether you're an entrepreneur, a sales professional, or someone looking to optimize your approach to success, this episode is packed with thought-provoking lessons and actionable strategies. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Ryan's experience with Orangetheory, including the challenges of marketing and generating leads during the COVID-19 pandemic. The benefits of having a founder-led company and the challenges of transitioning from a passion project to a business. The various asset classes the Lifestyle Investor covers, including private equity, credit funds, real estate, etc.Ryan's approach to marketing and learning, including joining coaching programs and masterminds to stay ahead of industry trends.And much more... Resources:Connect with Ryan: Website | LinkedInConversation with Griff Long, COO, Orangetheory FitnessConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 1 April 2025

In today's episode of the Second in Command podcast, Cameron takes you on an exploration of a highly exclusive global network designed for those who are second-in-command within their organizations. The vision behind this community is clear: creating a space where professionals in leadership positions can connect, collaborate, and learn from one another. With monthly events, both virtual and in-person, members get the chance to engage deeply with peers across industries, share challenges and insights, and ultimately, enhance both their personal growth and business performance.  You'll discover a dynamic environment where world-class content, real-world expertise, and a culture of accountability and support are at the forefront. Through various interactive formats, from member-led workshops to expert talks, this network fosters a unique atmosphere that encourages vulnerability, continuous learning, and strategic decision-making. This episode emphasizes the importance of developing a strong partnership between the COO and CEO, fostering trust, and ensuring a unified vision for the future. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why the arrival of a new COO is a significant event, with ripples affecting employees, suppliers, and the CEO's role. (1:20)The benefits of a well-executed onboarding process, building trust and understanding, and ensuring the COO can take over projects effectively. (8:20)Why COO coaching needs to focus on their strengths and areas for improvement, with CEOs coaching the areas where the COO shows skill. (17:23)The COO Alliance hosts monthly online events and two in-person events annually, including member presentations and deep discussions, with a focus on growth. (23:36)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 27 March 2025

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Ashley John Heather, Co-Founder, President, and COO of Lumati, a wellness firm that blends evidence-based science with natural solutions.During the conversation, Ashley shares a personal and professional journey marked by rapid growth, continuous adaptation, and a deep commitment to making an impact. As Lumati's work gains traction on a national level, he reflects on the challenges of scaling a mission-driven organization while balancing personal development.Beyond business, Sivana and Ashley explore the personal side of success—what it means to carve out space for reflection, mentorship, and a well-rounded life. Ashley acknowledges the relentless pace of building something new and the effort required to reach the next level.This episode offers some thoughts on the importance of awareness, whether in business, health, or personal growth, and how small decisions can have a lasting impact. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The $4 trillion healthcare industry and why a growing number of people are seeking alternatives to traditional Western medicine.Ashley's transition into health after his brother's brain injury and his frustration with the healthcare system's focus on chronic conditions.The importance of conflict and disagreements as opportunities for better decision-making and growth.The difficulty of balancing the needs of existing team members with the need to bring in new talent.And much more... Resources:Connect with Ashley: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 25 March 2025

In today's episode of the Second in Command podcast, Cameron explores a pivotal leadership decision that can transform the way businesses operate, grow, and scale. Every visionary leader reaches a point where their plate is too full, their time too stretched, and their focus divided. But the key to overcoming this challenge isn't just about delegation—it's about finding the right person to step in and elevate the entire organization. You'll discover a powerful framework that helps leaders assess their strengths, pinpoint their most valuable contributions, and identify the gaps that need to be filled to create a thriving, well-balanced team.   However, bringing in the right support isn't as simple as hiring another executive. It requires deep self-awareness, a clear understanding of what drives energy and productivity, and a willingness to relinquish control in areas that may not align with a leader’s true strengths. Cameron reveals a proven system for breaking down tasks, uncovering unique abilities, and strategically redistributing responsibilities to unlock greater efficiency and momentum. This episode shows why having a trusted partner in the business—someone who balances vision with execution and provides both challenge and support—can be a game-changer. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The importance of self-reflection for CEOs to understand their skills and needs before hiring a COO. Insights from Jim Morrisroe, CEO of 15Five, on the importance of having a reliable and supportive COO. Why a COO should be the CEO's built-in support network, handling disruptions and providing stability. Why finding the right COO can amplify and ignite the CEO's potential, leading to rapid growth and productivity.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 20 March 2025

In today's episode of The Second in Command podcast, Cameron is joined by Alex Dogliotti, Ph.D, Chief Human Resources Officer and Chief Operations Officer for Mindvalley.During the conversation, Alex shares insights into a groundbreaking shift reshaping the way organizations operate. He discusses how a passion-driven initiative within the company led to a powerful internal transformation, fundamentally altering workflows and redefining traditional roles. You'll hear about the challenges and opportunities that come with stepping into a leadership role during a time of significant transition. Alex reflects on the delicate balance of honoring past decisions while driving forward change, emphasizing the importance of assembling the right team. This episode serves as a testament to the power of trust, adaptability, and saying “yes” to challenges that lead to unexpected and rewarding paths. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Mindvalley's transition from an educational platform to an AI-driven data company focused on personal transformation.The role of WhatsApp in company communications and the need for strategies to manage information overload.The importance of financial and product roadmaps in making decisions. Mindvalley's approach to AI training, including partnerships with LinkedIn Learning and AI authors.And much more... Resources:Connect with Alex: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 18 March 2025

In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Keyser, Founder and Managing Partner of Keyser Commercial Real Estate, the largest commercial real estate firm of its kind in Arizona.In this conversation, Jonathan shares insights into a critical yet often overlooked area of business strategy. He highlights how companies can gain a significant edge by reevaluating decisions that many assume to be fixed or inflexible.   You'll discover the value of maintaining a competitive mindset when navigating complex processes. By staying proactive and strategic, businesses can avoid common pitfalls and seize advantages that may not be immediately apparent. This episode demonstrates how the right approach can lead to transformative results. The conversation is both inspiring and thought-provoking, urging leaders to reconsider their assumptions and embrace innovative solutions to stay ahead in an ever-changing environment. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The unique nature of Keyser Commercial Real Estate, which represents tenants rather than landlords, and the services they offer. (2:17)The conflict of interest in traditional commercial real estate brokerage firms and how Keyser addresses this issue. (4:16)The importance of early planning and the potential consequences of not having a strategy.  (13:15)The benefits of having a global strategy and the importance of optimizing real estate portfolios. (15:59)And much more... Resources:Connect with Jonathan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 13 March 2025

In today's episode of The Second in Command podcast, Cameron is joined by Stephanie Buckner, COO of Altair, a leader in computational science and AI solutions.During the conversation, Cameron and Stephanie explore the complexities of leading an organization that spans across the globe, managing both internal growth and external acquisitions. They touch on how corporate culture plays a pivotal role in the integration of new technologies and teams, and how staying true to company values while navigating the fast-paced demands of being a publicly traded entity can make or break success.You'll learn about leadership and talent acquisition, focusing on how to cultivate a work culture where flexibility and trust lead to higher performance and employee satisfaction. Hear about the challenges and strategies surrounding the global competition for top talent, particularly in technical and engineering sectors.This episode also offers advice to those just starting their career, focusing on building confidence, asking questions, and embracing challenges that come with stepping into roles that may initially feel daunting. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The importance of simulation in designing cars and other products to ensure safety and efficiency.The challenge of maintaining open, transparent communication while adhering to public company regulations.Why Altair does not have a dedicated integration team, instead, allows the entire organization to get involved. The importance of culture, flexibility, and trust in retaining employees.And much more... Resources:Connect with Stephanie: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 11 March 2025

In today's episode of the Second in Command podcast, Cameron explores the intricacies of leadership roles within organizations, focusing on a key executive position that plays a crucial part in shaping company culture and driving success: the COO. You'll learn how this role evolves over time, with special attention paid to the dynamics between two critical figures at the helm of a company. A nuanced understanding of the relationship between these roles is presented, highlighting how their partnership can lead to strategic growth and organizational harmony.Cameron also touches on how businesses in different sectors require varying approaches to leadership, especially when scaling operations and managing teams. You'll hear how the right leadership structure can determine a company’s trajectory, from fostering innovation to maintaining operational efficiency.This episode brings into focus the importance of mentorship and growth, not only at the top but within the entire leadership team. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The different types of COOs and their specific roles within a company. (1:25)The seven different types of COO, including the Executor, the Change Agent, the Mentor, etc. (3:56)Other roles often filled by the COO, including the Adult in the Room, the Follower, the Devil's Advocate, etc. (14:56) The evolution of the COO's role, and why it often serves as the 'glue' in the organization, with culture as the source of adhesion. (24:45)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 6 March 2025

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Doug Smith, Vice President and COO of America's Best Restaurants.This episode does a deep dive into Doug's personal and professional journey, as well as the triumphs and challenges he has weathered along the way. He shares candid stories from his career, revealing pivotal moments that shaped his leadership philosophy and mindset. From balancing high-pressure responsibilities to managing personal emotions, his reflections offer a glimpse into the complex realities of navigating a demanding role while staying true to core values.You'll gain valuable insights into fostering a supportive and empowering work environment, and learn the importance of leading by example, promoting a culture of openness, and encouraging innovation from every level of the organization.This episode offers actionable advice on creating space for creativity, learning from failure, and cultivating meaningful professional relationships. It's a must-listen for anyone looking to elevate their leadership style and build stronger, more connected teams. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Doug's background in radio, including on-air, sales, and marketing, and his initial reluctance to delegate tasks.The importance of taking risks and having a visionary leader like Matt [Plapp, CEO], who is willing to invest significantly in their ideas.Why Doug believes that leading from the front and creating a supportive environment for his team is crucial.His personal experiences learning to delegate and trust his team, which has led to significant improvements in efficiency and job satisfaction.And much more... Resources:Connect with Doug: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 4 March 2025

In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward. Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.And much more... Resources:Connect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 27 February 2025

In today's episode of The Second in Command podcast, Cameron is joined by Sean Seamer, Global Chief Operating Officer of Brainlabs, a high-performance media agency.During the conversation, you'll be given a glimpse behind the scenes of a global organization's leadership transition and growth strategy. Sean, a seasoned executive with a wealth of international experience, shares his approach to stepping into a senior role within an already established team.You'll discover the company's ambitious expansion plans, highlighting both geographic growth and the evolution of its services. With a focus on developing talent pipelines in new markets and embracing technological innovation, Sean outlines how staying ahead in a dynamic industry requires constant adaptation. Sean's thoughts on leadership, personal growth, and the importance of maintaining balance offer valuable insights for anyone striving for long-term success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Sean's globe-spanning career trajectory, including his time in San Francisco, London, Singapore, New Zealand, and Australia.Brainlabs' global ambitions and the strategic focus on expanding in Latin America and Western Europe.The importance of value alignment and the tangible culture at Brainlabs.Brainlabs' ongoing investment in product evolution and the exciting new developments in the pipeline.And much more... Resources:Connect with Sean: WebsiteConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 25 February 2025

In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración.During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward.   The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships. Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Kate's background in immigration law, including a life-changing experience with a detained asylum-seeking family. (2:41)The importance of regular communication and avoiding duplication of efforts between the CEO and COO. (13:00)The differences between a COO and a director, focusing on leadership and vision versus hands-on execution. (18:06)The challenges of transitioning from a culture of leniency to one of accountability. (22:00)And much more... Resources:Connect with Kate: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 20 February 2025

In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform.During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities. The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly. Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process.  This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The current state of AI adoption, as well as the "shiny object syndrome" where businesses are overwhelmed by new tools. (3:54)The importance of trust and word-of-mouth referrals in building relationships with clients. (9:27)Jeff's process of working with clients, starting with a discovery phase to understand their business and identify pain points. (11:27)His experience with hiring in Ukraine, Brazil, and South Africa, and the importance of understanding the roles and responsibilities needed for the business. (27:09)And much more... Resources:Connect with Jeff: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO”Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 18 February 2025

In today's episode of the Second in Command podcast, Cameron is joined by Mac Lackey, founder of ExitDNA.During this fascinating conversation, Cameron and Mac explore the journey of business leaders who are crafting legacies while preparing for transformative opportunities. You'll discover how embracing proactive strategies and gaining clarity on personal and professional goals can unlock unimaginable potential.You'll learn the critical balance between ambition and pragmatism. Through real-life examples, the discussion explores the importance of timing, preparation, and the courage to make life-changing decisions. Whether facing an unexpected twist or contemplating the best path forward, the stories reveal how understanding key factors — ranging from market dynamics to personal priorities — can empower leaders to seize opportunities on their terms. This episode offers a wealth of insight for those ready to chart a course toward greater freedom and purpose. For any entrepreneur wondering how to shape the next chapter of their journey, this conversation is both a guide and a source of inspiration. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:How the analogy of Rembrandt paintings in the attic illustrates the concept of strategic value beyond financial metrics. (10:24)The dynamic of buyers wanting to buy companies on the rise and the importance of presenting a compelling future vision. (13:13)The importance of building a business that doesn't rely on the founder's presence, which increases its value and personal freedom. (16:46)The need to get clear on the value required to achieve personal and business goals and to be willing to walk away if the deal doesn't meet those criteria. (26:55)And much more... Resources:Connect with Mac: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 13 February 2025

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Sami Erhart, Chief Operating Officer of Titan Restoration.During the conversation, Sivana and Sami explore the challenges and breakthroughs that come with embracing innovation in a professional setting. They discuss the natural resistance people have when faced with new tools or approaches, particularly when those changes seem complex or intimidating.  You'll discover a powerful mindset shift that has reshaped the way Sami's organization approaches growth and relationships. She reflects on the importance of prioritizing meaningful connections over short-term gains, even when it means making difficult decisions.This episode offers valuable takeaways on leadership, adaptation, and making intentional choices that lead to lasting impact. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Sami's progression through various roles at Titan, including mitigation manager, superintendent, controller, and eventually COO.The challenges of being a CEO and the experience of stepping up when the CEO, Russ Palmer, was dealing with health issues.The importance of being open-minded and welcoming feedback from the team when asking for input on the company's vision. Titan's decision to shed clients that drain energy and resources, focusing on those that are easy, lucrative, and fun.And much more... Resources:Connect with Sami: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO”Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 11 February 2025

In today's episode of the Second in Command podcast, Cameron explores the question of whether businesses truly need a Chief Operating Officer or if alternative solutions would be more cost-effective and practical.Many business leaders assume they need a high-level executive to manage operations, but taking that step prematurely can lead to unnecessary costs, friction, and even structural upheaval. Before committing to a major hire, it’s essential to assess the true gaps in the business—because sometimes, the best solution isn’t a full-time executive at all.  You'll learn why a well-placed assistant or a specialized department head might resolve bottlenecks without the financial and organizational burden of a second-in-command. Even when higher-level coordination is required, alternative options — such as bringing in an experienced leader on a part-time or project basis — can provide flexibility while maintaining control over costs and responsibilities.   This episode shows the reasons why, before making a major commitment, leaders must evaluate whether they’re solving the right problem — and whether there’s a smarter, more scalable way forward. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why hiring a COO too soon can be a costly mistake — and what to consider before making the commitment.  When a functional department head, such as a CFO or VP of Technology, might be a better fit than a COO.  The benefits of hiring a Fractional COO as a flexible, cost-effective alternative for scaling operations.  How to assess whether a COO will truly add value to your business and align with long-term goals.And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 6 February 2025

In today's episode of The Second in Command podcast, Cameron is joined by Roy Heldshtein, Managing Partner, Chief Operating Officer and Chief Financial Officer of Team8, a venture group based in Tel Aviv, Israel.During the conversation, Roy shares insights on navigating the complexities of leadership within a rapidly growing organization. With a strong emphasis on operational efficiency and balancing long-term vision with immediate priorities, the discussion uncovers strategies for maintaining momentum without compromising the structural integrity of the team or business.You'll discover the dynamics of effective team management, including the importance of structured communication and fostering a culture of focus and clarity. Roy highlights a unique approach to meetings, emphasizing preparation, prioritization, and the value of dedicated one-on-one sessions to streamline decision-making. This episode offers a compelling reminder that leadership is as much about self-discipline and adaptability as it is about driving results, making it a must-listen for anyone aspiring to excel in a fast-paced and high-stakes environment. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! Resources:Connect with Roy: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 4 February 2025

In today's episode of The Second in Command podcast, Cameron is joined by Paul Bryson, Managing Director of Virtuzone, the UAE and MENA region’s largest corporate service provider.During the conversation, Cameron and Paul explore the dynamic world of leadership, growth, and navigating challenges in an ever-evolving business landscape. Through anecdotes and candid reflections, Paul shares insights into how personal and professional experiences have shaped their approach to managing people and processes. You'll hear about the importance of adaptation and humility in leadership. Paul reflects on the value of learning from others, even those whose styles or methods initially seemed at odds with their own. These lessons, gleaned from challenging relationships and diverse experiences, underscore the significance of empowering teams, fostering collaboration, and letting go of the need to be the singular "expert" in every situation. This episode highlights the broader theme of leadership as a blend of self-awareness, adaptability, and a commitment to elevating others, which will provide you with thought-provoking takeaways on what it means to lead with purpose. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Virtuzone's role in helping expats and CEOs set up businesses and personal lives in the UAE. (3:36)The concept of Virtuzone as a virtual free zone, allowing clients to set up companies without needing to be physically present. (11:47)Their recruitment strategies, including hiring from competitors and focusing on technical skills. (31:14)Initiatives to help clients grow, including creating an online marketplace for clients to buy from each other. (44:38)And much more... Resources:Connect with Paul: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 30 January 2025

In today's episode of The Second in Command podcast, Cameron is joined by Mike Wisner. the Chief Operating Officer of Mawer Capital LLC.Throughout the episode, Mike shares invaluable insights into building lasting influence in a fast-changing world. From navigating complex transitions in professional settings to crafting impactful strategies, the conversation dives deep into the art of creating meaningful connections. With a focus on leveraging existing networks and fostering growth, you'll be given a roadmap to scale your efforts while staying true to your core values.  Mike also highlights the importance of adaptability in today’s digital landscape. As technology evolves, so do the methods of reaching audiences effectively. You'll discover unique approaches to amplifying visibility, maximizing resources, and driving results through creativity and innovation. Packed with actionable takeaways and relatable anecdotes, this episode serves as a masterclass in leadership, growth, and resilience. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:How Mawer Capital's new Legacy Makers Program aims to help entrepreneurs and celebrities share their stories on TV. The challenges of maintaining a balanced team and the impact of AI on the industry. Mawer's criteria for deciding which projects to pursue, balancing long-term potential against immediate returns.The value of press coverage and the importance of utilizing content effectively.And much more... Resources:Connect with Mike: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 28 January 2025

In today's episode of the Second in Command podcast, Cameron explores the often-overlooked importance of recognizing and celebrating team achievements. While leaders are often fixated on setting and achieving the next ambitious goal, they sometimes neglect the power of expressing gratitude for the hard work that has already been done. You'll discover a thoughtful approach to acknowledging success that can transform workplace energy, creating a foundation for continued growth. You'll also hear about the complexities of structuring performance bonuses, a challenge many leaders face. Cameron outlines the pitfalls of traditional bonus systems, particularly how they can unintentionally demotivate employees. This episode offers insights into the importance of recognizing team achievements and the complexities of designing effective performance bonus structures. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The value of celebrating team wins and expressing gratitude to maintain motivation and alignment with core values. (26:30)A new approach to performance bonuses, including identifying metrics that truly motivate and reward top performers. (27:23)Why consistent, fair compensation often outweighs the impact of traditional bonus systems for most employees. (28:22)Practical tips for structuring incentives to drive results without creating unnecessary complexity or demotivation. (30:15)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 23 January 2025

In today's episode of The Second in Command podcast, Cameron is joined by Spencer Matthews, COO of Stemregen, a company that develops natural, plant-based stem cell enhancers and supplements.During the conversation, Cameron and Spencer explore the intricacies of leadership and collaboration within dynamic, high-performing teams.They discuss the challenges of transitioning into new roles and the importance of continuous skill development. Spencer shares insights into navigating unfamiliar territory, emphasizing the value of curiosity and adaptability when tackling areas outside of one’s comfort zone.  You'll discover the importance of aligning strengths and communication preferences through effective onboarding and coaching. Practical frameworks and tools are examined, illustrating how they can enhance workplace collaboration and foster stronger relationships between leaders and their teams. Spencer touches on the balance between taking pride in one’s ability to execute tasks and recognizing the need to delegate effectively. The trade-offs of "getting things done" versus empowering others are explored, alongside strategies for overcoming common hurdles in leadership. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The difference between Stemregen's supplements and traditional stem cell injections, emphasizing the natural process of mobilizing stem cells from the bone marrow to the bloodstream.The challenges of working remotely, including communication and repetition to ensure clarity. The executive sync process, which involves weekly meetings to review open partnerships, initiatives, and approvals.Spencer's use of Colby for team analysis and onboarding, and the value it provides for understanding team dynamics and strengths.And much more... Resources:Connect with Spencer: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 21 January 2025

In today's episode of the Second in Command podcast, Cameron is joined by Brad Stevens, Founder and CEO of Outsource Access, a fully managed outsourcing and virtual services firm.During the conversation, you'll discover an innovative approach to tackling one of the biggest challenges faced by businesses today: balancing operational growth with employee satisfaction. Brad shares a unique strategy that blends global talent with local teams, creating an unexpected synergy that drives efficiency and builds loyalty.You'll hear about the common misconceptions surrounding this approach, shedding light on why some attempts falter and others flourish. By focusing on collaboration, clear communication, and meticulous process documentation, companies can integrate new team members seamlessly into their operations.  This episode also highlights the importance of staying ahead in a rapidly changing business landscape. With technological advances and globalization reshaping the workforce, adopting forward-thinking solutions is no longer optional — it’s essential. Discover how embracing this mindset can transform the way your business operates and position it for long-term success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The various roles Outsource Access fills, such as customer service, operations, HR, recruiting, CRM administration, and bookkeeping. (10:01)The importance of documenting processes and creating detailed playbooks for clients. (13:34)The Outsource Access onboarding process and the role of strategic advisors in ensuring client success. (14:40)The cost savings of hiring senior talent from the Philippines compared to the US. (21:12)And much more... Resources:Connect with Brad: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 16 January 2025

During the conversation, Cameron and Milly dive into the intricate balance of leadership, strategy, and adaptability required to navigate the fast-evolving landscape of modern business. You'll find a fresh perspective on how dynamic roles can bring order to chaos while preserving the creative spark essential for growth. Through candid insights, Milly shares her approach to designing flexible yet effective systems that allow companies to flourish during critical early stages.They also explore the delicate interplay between innovation and structure in growing organizations. How much is too much when it comes to planning? How do leaders strike a balance between guiding their teams and fostering autonomy?Milly also reflects on her unique career path, revealing how unconventional choices shaped their ability to lead and problem-solve. With a focus on people, purpose, and long-term sustainability, she shares how her experiences in philosophy, communication, and creative thinking helped build a foundation for success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Milly's role at the London School of Economics and Imperial College London, focusing on entrepreneurship and commercializing IP. (3:11)The importance of finding something that is both a strength and a passion to productize. (5:39)The balance between offering cost-effective solutions and delivering value to clients. (16:28)How Milly matches clients with the right fractional COOs based on experience and personality. (19:24)And much more... Resources:Connect with Milly: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 14 January 2025

In today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models. You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into alignment and fit.You'll also gain insights into the client-recruiter relationship and the challenges companies face when managing their own hiring processes in conjunction with outside search firms. Advice centers on ensuring collaboration through clear communication, transparent processes, and structured planning—emphasizing that over-interviewing without strategy can lead to inefficiencies.  This conversation shows that successful recruitment relies on balance: combining established interviewing methods with strategic executive search insights while maintaining candidate engagement and experience throughout the hiring journey. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The difference between contingent and retained search firms, including the thorough due diligence and market mapping done by retained firms. (0:43)The three unique elements of Y Scouts: aligning people with culture and values, role visioning, and a leadership model for hiring. (5:12)The importance of understanding a firm's process, how they find candidates, and their track record. (8:57)The need for collaboration and a scoring mechanism to ensure consistency in evaluating candidates. (14:56)And much more... Resources:Connect with Max: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 9 January 2025

In today's episode of the Second in Command podcast, Cameron is joined by Christopher Ager, Chief Commercial Officer for Taskrabbit, an online marketplace that matches freelance labor with local demand, allowing people to find help with tasks.During the conversation, Cameron and Christopher explore the unique challenges and decisions involved in leading a growing company within a dynamic industry. Christopher reflects on his journey, highlighting how prioritization and a deep understanding of customer needs shape effective leadership.You'll learn the importance of adaptability in leadership, particularly in terms of working remotely and managing a diverse team. Gain insights into navigating team dynamics, balancing personal and professional commitments, and ensuring alignment on goals and expectations.Throughout this episode, you'll discover thoughtful advice for those at the start of their careers, emphasizing the value of focusing on work that sparks personal interest and collaboration with inspiring colleagues. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:How spending time understanding his team and operations during his first 90 days at TaskRabbit helped Christopher make informed, confident decisions. (12:50)The importance of aligning short-term actions with long-term goals and working closely with the CEO to ensure that the company is setting itself up for future success. (16:40)How Christopher utilized his early days in the company to focus on building strong, effective relationships with his leadership team and understanding the deeper issues in the business. (20:40)How he tailors his one-on-one approach based on individual team members' needs, focusing on their progress toward long-term goals and addressing roadblocks. (39:00)…And much more! Resources:Connect with Christopher: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 7 January 2025

In today's episode of the Second in Command podcast, Cameron is joined by Christopher Ager, Chief Commercial Officer for Taskrabbit, an online marketplace that matches freelance labor with local demand, allowing people to find help with tasks.During the conversation, Cameron and Christopher explore the unique challenges and decisions involved in leading a growing company within a dynamic industry. Christopher reflects on his journey, highlighting how prioritization and a deep understanding of customer needs shape effective leadership.You'll learn the importance of adaptability in leadership, particularly in terms of working remotely and managing a diverse team. Gain insights into navigating team dynamics, balancing personal and professional commitments, and ensuring alignment on goals and expectations.Throughout this episode, you'll discover thoughtful advice for those at the start of their careers, emphasizing the value of focusing on work that sparks personal interest and collaboration with inspiring colleagues.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:How spending time understanding his team and operations during his first 90 days at Taskrabbit helped Christopher make informed, confident decisions. (12:50)The importance of aligning short-term actions with long-term goals and working closely with the CEO to ensure that the company is setting itself up for future success. (16:40)How Christopher utilized his early days in the company to focus on building strong, effective relationships with his leadership team and understanding the deeper issues in the business. (20:40)How he tailors his one-on-one approach based on individual team members' needs, focusing on their progress toward long-term goals and addressing roadblocks. (39:00)…And much more! Resources:Connect with Christopher: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 7 January 2025

In today's episode of the Second in Command podcast, Cameron explores the challenge of balancing ambition with personal well-being in a world increasingly tethered to technology and productivity. You'll discover candid insights from his entrepreneurial journey, recounting how the early drive to build successful businesses often came at the expense of deeper connections and self-care. Through reflections on past habits and the influence of generational wisdom, he examines the pervasive impact of modern distractions and the importance of reclaiming space for leisure and relationships. You'll learn strategies for crafting a fulfilling life amidst the demands of leadership and work. Cameron highlights the transformative power of creating a "vivid vision" for one's personal and professional future, emphasizing the value of reverse-engineering goals to achieve a balanced and meaningful lifestyle. This episode will challenge you to reconsider your definitions of success and satisfaction, and help you shift your mindset from chasing endless horizons to appreciating the journey. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:How the drive to succeed can lead to unbalanced lifestyles and the importance of recognizing and addressing unhealthy work habits early. (14:02)Why delegating responsibilities and crafting a "vivid vision" for your personal and professional life are essential steps toward achieving balance and long-term success. (18:13)How to cultivate a rich and meaningful life through simple, budget-friendly experiences and intentional choices. (23:00)The importance of celebrating progress, enjoying the present moment, and avoiding the trap of endlessly chasing future goals. (25:55)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 2 January 2025

In today's episode of the Second in Command podcast, Cameron is joined by Emily Hunkler, Chief Operating Officer of Quickly Hire, a staffing and recruiting agency.You'll hear the journey of a driven COO who shares her insights on building effective teams and fostering a thriving company culture. Emily discusses the importance of collaboration and adaptability in achieving ambitious goals, even when the path forward is uncertain. Discover a unique approach to scaling businesses through innovative solutions that prioritize flexibility and efficiency. Drawing from personal experiences and the company’s own practices, Emily explores how leveraging fractional talent can empower organizations to achieve impactful results while remaining agile in dynamic markets. This episode offers insights into the transformative power of embracing discomfort and taking risks in both professional and personal growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The benefits of hiring fractional talent, including guaranteed weekly hours and the ability to grow teams. (9:54)The importance of communication skills and language proficiency for global talent. (14:13)Quickly Hire's marketing strategy, focusing on direct outreach and building a community for pros. (28:23)The challenges of managing a remote team and the importance of clear communication and regular check-ins. (30:52)And much more... Resources:Connect with Emily: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 31 December 2024

In today's episode of the Second in Command podcast, Cameron explores the challenges leaders face when trying to align their teams around a cohesive and forward-looking concept. He shows how miscommunication or the absence of a shared perspective can lead to frustration and missteps. By drawing on vivid storytelling and relatable analogies, Cameron highlights the importance of painting a detailed and inspiring picture that captures the essence of future possibilities, rather than relying on conventional methods that often fall short of creating meaningful connections. Discover the dynamics of motivation and how individuals find purpose when they can clearly see their role within a grander scheme. Learn how powerful this clarity can be in fostering creativity, unity, and excitement within a group.  Cameron also offers practical advice for those looking to inspire and lead. Whether it’s seeking inspiration in nature, letting go of distractions, or using unconventional tools to fuel creativity, this episode provides actionable insights for shaping a compelling vision. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why crafting a three-year vivid vision is essential for creating excitement and alignment within an organization. (0:00) Strategies for mapping every aspect of your vision into tangible projects and creating a blueprint that prioritizes foundational tasks. (10:45)  How a well-articulated vision not only motivates employees but also inspires external stakeholders to rally behind your goals. (15:33)The ways in which vivid vision can help businesses secure financing, land significant contracts, and recruit top talent. (19:24)Practical tips on finding the right mindset and setting to unleash your creativity, including methods to overcome distractions and stay focused. (21:24)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 26 December 2024

In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency.During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures. You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change. This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The formation of Growth Spark and its focus on E-commerce, particularly with Shopify. (13:54)The importance of understanding the "why" behind changes and involving the team in the decision-making process. (24:01)The long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy. (33:55)The decision to sell Trellis to Zaelab and the vision shared by Evan, Zaelab's CEO. (33:49) Resources:Connect with Ross: Website | LinkedInMatt Wool and Robert "Bob" Glazier episodesConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders And much more...

Transcribed - Published: 24 December 2024

In today's episode of the Second in Command podcast, Cameron dives into his transformative journey, whose global experiences have reshaped his understanding of success, work, and personal fulfillment.Starting with a deep family legacy of entrepreneurship, Cameron recounts building businesses, scaling organizations, and cultivating a mindset that prioritizes leadership development. From co-founding impactful ventures to creating a mastermind community for second-in-command leaders, his story showcases the highs and challenges of scaling ambitious projects.Discover the pitfalls many entrepreneurs face — losing sight of hobbies, relationships, and personal growth amidst the demands of work. You'll find insights on stepping away from material excess and embracing experiences, relationships, and personal growth, which highlight a paradigm shift from work obsession to holistic living. Whether you're an entrepreneur, a leader, or someone seeking more balance, this episode promises to ignite meaningful reflection on what truly matters in both work and life. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:How a family legacy of entrepreneurial spirit shaped Cameron’s career, leading to ventures in franchising, leadership, and building globally recognized companies. (1:10)The importance of the COO role in scaling businesses, exemplified by his pivotal work with organizations like 1-800-GOT-JUNK. (2:20)How entrepreneurs can move beyond workaholism to prioritize their time and build stronger teams. (5:18)How shedding material excess and embracing experiences and relationships can lead to a richer, more meaningful life. (6:58)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 19 December 2024

In today's episode of the Second in Command podcast, Cameron is joined by Lauren Nemeth, the Chief Operating Officer of Pinecone, a fully managed vector database company.The conversation explores the mindset, challenges, and strategies that fuel success. Lauren shares insights into what it takes to inspire high performance within teams, including the importance of cultivating strong middle-tier performers to unlock their potential.Reflecting on personal and professional struggles, Lauren reveals how perseverance, authenticity, and continuous learning shaped her path. You'll be invited to consider the role of resilience in navigating career setbacks and the importance of surrounding oneself with talented, driven individuals.This episode serves as both an inspiring narrative and a practical guide for anyone aspiring to lead with impact in an ever-evolving business landscape. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:The rapid innovation and investment in AI, noting the competitive landscape where partners can become competitors. (3:59)The role of AI in replacing or enhancing knowledge workers, and the need for employees to embrace AI tools. (5:25)The challenge of coming up to speed on the technical industry and inheriting a new team without a manager for seven months. (12:52)The importance of being well-rounded and gaining experience in different types of businesses and growth stages. (35:09)And much more... Resources:Connect with Lauren: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 17 December 2024

In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Hudye, founder of Vision Driven, a company dedicated to helping entrepreneurs and CEOs craft, communicate, and execute transformative visions for their businesses.During the conversation, you'll discover the challenges leaders face when articulating and aligning their teams around a cohesive, long-term vision. Through engaging anecdotes and relatable examples, you'll learn how the lack of clarity and communication about a company's future direction can lead to scattered teams, costly turnover, and missed opportunities.Jennifer offers insights on balancing inclusivity with decisiveness when defining a company’s future. Through thought-provoking analogies, the conversation explores why overly collaborative processes can dilute bold ideas, while stressing that leadership ultimately requires courage and conviction. This episode provides actionable strategies for embedding this future-oriented blueprint into the fabric of an organization. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:Jennifer's experience of creating a vivid vision in 2016, inspired by a conversation with Cameron. (1:11)The common struggles CEOs face when crafting a vivid vision, such as not knowing what to include, overemphasis on strategy, and vagueness. (4:48)The cost of inaction and the ROI of having a clear vision. (15:57)The importance of replacing vision statements with vivid visions to inspire and align the team. (18:42)And much more... Resources:Connect with Jennifer: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 12 December 2024

What does it take to build a thriving injury law firm while transforming traditional roles into revenue-generating opportunities? In this episode of Second in Command podcast, Cameron Herold talks with John Nachazel, COO of the Mike Morse Law Firm, about his role in scaling the business from 24 to 210 employees. John shares how his data-driven approach, leadership mindset, and strong CEO-COO relationship have been instrumental in achieving exponential growth. John and Cameron delve into the value of the Entrepreneurial Operating System (EOS), the importance of fostering respect between the CEO and COO, and how John’s approach to leveraging data and problem-solving has created sustainable success.  Whether it’s aligning team goals, managing leading versus lagging indicators, or finding creative ways to optimize expenses, this episode offers invaluable insights for anyone in a leadership role. Enjoy! In This Episode You'll Learn:How to foster a respectful and effective CEO-COO relationship [10:10]Why focusing on leading indicators can shape better business outcomes [8:11]The power of being the “second best” at every role as a COO [6:04]How turning expense areas into profit centers can revolutionize your business [42:15]Why embracing EOS principles can bring clarity and alignment to your team [31:32]And much more... Resources:Connect with John: LinkedInGet John’s book:  Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 10 December 2024

What does it take to build a powerful CEO-COO relationship? In this episode of the Second in Command podcast, Cameron Herold speaks with Scott Hardy, CEO of Top Class Actions, about the critical dynamics that drive collaboration and success between a CEO and their second in command. Scott shares how hiring a COO transformed his business, scaling it from $1 million to $10 million annually, and highlights the importance of trust, communication, and clearly defined roles.Scott and Cameron explore practical strategies for empowering a COO to thrive, including fostering open dialogue, managing conflicts constructively, and creating systems that ensure accountability without stepping on toes. Whether you’re a CEO looking to strengthen your partnership with your COO or a second in command aiming to support your visionary leader, this episode offers valuable insights into building a seamless and effective leadership team. Enjoy! In This Episode You'll Learn:Why trust and communication are the foundation of the CEO-COO relationship [10:55]The difference between a VP of Operations and a COO, and when to make the transition [9:28]How to manage conflicts constructively and ensure alignment within the leadership team [15:51]The importance of clear roles and responsibilities in fostering team collaboration [23:09]Strategies for empowering a COO to become a true integrator and decision-maker. [25:06]And much more...  Resources:Connect with Scott: LinkedIn Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersBooks Mentioned:Crucial Conversations: Tools for Talking When Stakes Are High

Transcribed - Published: 5 December 2024

In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)The importance of being present and engaged in both personal and professional aspects of life. (55:15)And much more... Resources:Connect with Brent: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 3 December 2024

What if you could create an image of your ideal self and then become that person? Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility. Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be. Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO. Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode. What You'll Learn in this Show:The importance of servant leadership and empowering othersStrategies for building a culture of trust and radical candorThe profound impact of self-image on happiness and satisfactionThe role of resilience and adaptability in leadershipHristo's unique approach to client relationships and Amazon marketingInsights on differentiating your business and leveraging revenue share modelsThe dynamics of a multi-partner COO-CEO structureHristo's favorite books and resources for personal growthand so much more… Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders Books Mentioned:PrinciplesLiminal ThinkingA Hard Thing About Hard ThingsNever Split the Difference

Transcribed - Published: 26 November 2024

What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states.Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style. Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections. With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting small If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!. In This Episode You'll Learn:Smart inventory strategies for a challenging retail environment [13:58]How Pyramid Foods balances local charm with regional growth [24:53]The importance of building a team culture that values personality and authenticity [32:52]Rob’s perspective on leveraging technology to stay competitive [40:19]How Pyramid Foods creates a lasting community impact through charity [48:55]Lessons in leadership and growth from Rob’s unique career journey [54:40]And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersRob’s LinkedInPyramid Foods Website Books:The Great Game of BusinessA Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business

Transcribed - Published: 19 November 2024

What does it take to build a culture that drives excellence, engagement, and happiness in the workplace? Today’s episode of the Second in Command podcast is another short excerpt from a conversation between Cameron Harold and Charles Schwartz, host of the I Am Charles Schwartz podcast. Together, they discuss actionable insights on creating a vibrant company culture that thrives on core values, alignment, and well-designed systems. From eliminating cultural "cancers" to branding your organization's everyday elements, Cameron reveals the strategies that turn workplaces into energized communities. Cameron explores the power of vivid visions, branding internal elements, and adopting a "system-first" mindset to solve recurring issues. Whether it’s about fostering joy and engagement or redefining leadership approaches, this episode provides a blueprint for building a culture that aligns with your company’s mission and goals. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:Why you should get rid of "cultural cancers" - negative influences that put the wrong energy into the company (01:31) 3 critical elements to align your team with a clear vision (03:35)Cameron's personal secrets to working smarter, not just harder (05:44)The "post-it note" test for effective, easy-to-follow systems (08:59)The surprising leadership lesson from Starbucks on fixing root causes (13:33)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders Books:Start with Why: How Great Leaders Inspire Everyone to Take ActionThe E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It 

Transcribed - Published: 14 November 2024

Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career.  Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility. This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment, If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:The importance of time and control over one's schedule as a key benefit of entrepreneurship. (3:35)The concept of the "flywheel" and the need for a monomaniacal focus on a single mission. (5:12)Why understanding financial metrics, budgeting, and cash flow is vital for business success. (6:16)The long-term benefits of focusing on employee engagement and culture, which leads to growth and success. (7:41)And much more... Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Transcribed - Published: 12 November 2024