Ep. 453 - Scaling Management Consulting Group Founder & CEO, Susan Goebel

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 27 February 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.

During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.

You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.

Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.
The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.
The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.
The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.
And much more...

Resources:

Connect with Susan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO"

Get Cameron’s online course – Invest In Your Leaders

Transcript

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0:00.0	Hey, it's Cameron Harold, the host of the Second Command podcast. Before we dive in, there's something you need to know.
0:05.5	If you're a C-O-O-V-P operations or you're in any role where you're the second-in-command to the CEO,
0:12.1	the C-O Alliance is the place for you. If you're the integrator to the visionary, you're going to want to join us.
0:18.4	The C-O Alliance is the world's leading community for the second command.
0:22.4	We've had over 500 members like you join from 17 countries to grow their skills,
0:27.6	connections, and confidence.
0:29.1	You'll get the tools, friendships, and a 10x guarantee to ensure that you get your
0:33.6	money's worth.
0:34.6	Go to COOalliance.com to learn more and see if you qualify. You can even
0:39.4	book a free call with our team to ask questions. Now let's jump into this week's episode.
0:44.1	I find that usually the owner is at the point where they are spending more and more time in the
0:49.0	business. They're starting to get disengaged. Why is it always me fighting this fire?
0:53.8	Why can't I have anybody else on the
0:55.6	team? How come those seems like there was more money spent this month than what we expected?
1:00.3	These little things that they wind up saying that just uncover that there is something
1:04.8	wrong in the system as they're growing. I've got more leads coming in, but why am I still working
1:10.4	60 hours? This is insane. I thought I
1:12.7	hired somebody.
1:18.3	Welcome to the Second in Command podcast, produced by the COO Alliance and brought to you by its founder,
1:25.1	Cameron Herald. In the Second in Command podcast, we talked to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.
1:35.4	And now here's your host, former CO of closers.io, and alumni member of the C.O.A.O. Alliance, Savannah Brewer.
1:47.4	Hey, Susan. alumni member of the COO Alliance, Savannah Brewer. Hey Susan, thanks very much for doing this. I really appreciate it.
	...

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