Ep. 478 - Blaze PR President and Lead Strategist, Matthew Kovacs

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 27 May 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.

In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.

You'll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation.

This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.
The importance of media training for clients, including CEOs, spokespersons, and sales teams.
The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.
The role of PR in driving traffic to stores like Costco and building brand awareness.
Why PR firms must adapt and embrace new technologies such as AI to stay competitive.
And much more...

Resources:

Connect with Matthew: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Transcript

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0:00.0	Hey, it's Cameron Harold, the host of the Second Command podcast. Before we dive in, there's something
0:04.4	you need to know. If you're a C-O-O-V-P operations or you're in any role where you're the second
0:10.0	command to the CEO, the C-O Alliance is the place for you. If you're the integrator to the visionary,
0:16.7	you're going to want to join us. The C-O Alliance is the world's leading community for the second command.
0:22.4	We've had over 500 members like you join from 17 countries to grow their skills,
0:27.5	connections, and confidence.
0:29.1	You'll get the tools, friendships, and a 10x guarantee to ensure that you get your money's worth.
0:34.6	Go to COOalliance.com to learn more and see if you qualify. You can even
0:39.4	book a free call with our team to ask questions. Now let's jump into this week's episode.
0:44.1	The other thing we do, and I think you touched on it, but it's really the media training.
0:47.8	I think it's really important as well. We just did one last week where it's getting broader
0:52.1	now, where it's not just their spokesperson or not
0:54.7	like the CEO and a spokesperson, they brought in sales teams, they brought in other people to be experienced
0:59.9	about it to understand everyone has a voice and everyone, you know, you might be talking to a guy on
1:04.7	the sales floor that's selling your product. You should sound just like, you know, in your own words,
1:09.6	what the CEO is saying. You know, you shouldn't be making up things or trying to, you know, buddy up to someone.
1:14.3	Like, you want to make sure this story really carries.
1:16.9	The guy on the sales floor is going to speak to a customer.
1:24.7	Welcome to the Second and Command podcast, produced by the C.O. Alliance and brought to you by its founder, Cameron Harold.
1:33.1	In the Second in Command podcast, we talk to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.
1:41.8	And now, here's your host, Cameron Herald.
1:53.7	All right, we've got a great episode with you.
	...

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