Ep. 474 - The Pickle Juice Company Executive Vice President, Filip Keuppens

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 13 May 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Filip Keuppens, Executive Vice President of The Pickle Juice Company.

During the conversation, Sivana and Filip dive deep into the complexities of leadership and the balancing act of managing day-to-day operations while simultaneously planning for the long-term success of an organization. You'll discover the importance of building genuine relationships with team members, focusing on transparency and trust. These principles are essential when navigating the challenges of team dynamics, particularly in times of growth and change.

Hear about the challenges of working within a rapidly changing business landscape. Filip shares his personal experiences of moving from tactical execution to high-level strategy, discussing the need to adapt and lead from the front in a constantly evolving environment. There's a strong emphasis on maintaining a hands-on approach, even at the highest levels, to stay grounded and connected with the team’s day-to-day challenges.

Whether it’s coaching a sports team or learning a new skill, you'll learn how personal endeavors can complement professional goals and contribute to personal growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The challenge of educating consumers that The Pickle Juice Company's product is not made from actual pickles, especially in the US market.
Filip's evolution from building the sales and marketing infrastructure to becoming the third partner and eventually the Executive Vice President.
The importance of hiring for culture rather than experience, and promoting from within whenever possible.
The challenges of balancing working 'in' the business and working 'on' the business, and the need to stay focused on long-term sustainability.
Why you should treat the next title or job as the starting line, not the finish line.
And much more...

Resources:

Connect with Filip: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Transcript

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0:00.0	Hey, it's Cameron Harold, the host of the Second Command podcast. Before we dive in, there's something you need to know.
0:05.5	If you're a C-O-O-V-P operations or you're in any role where you're the second-in-command to the CEO,
0:12.1	the C-O Alliance is the place for you. If you're the integrator to the visionary, you're going to want to join us.
0:18.4	The C-O Alliance is the world's leading community for the second command.
0:22.4	We've had over 500 members like you join from 17 countries to grow their skills,
0:27.6	connections, and confidence.
0:29.1	You'll get the tools, friendships, and a 10x guarantee to ensure that you get your
0:33.6	money's worth.
0:34.6	Go to COOalliance.com to learn more and see if you qualify. You can even
0:39.4	book a free call with our team to ask questions. Now let's jump into this week's episode.
0:43.7	We want with pickle juice and it's interesting because we now have to spend more time
0:48.9	educating people on the fact that there's no such thing as, air quote, pickle juice in the wild.
0:54.0	Nobody's out there juicing pickles, right? pickle juice in the wild. Nobody's out there
0:54.5	juicing pickles, right? The stuff in the jars, the brine. So sort of our popularity, if you
1:01.0	will, and our science has, I guess, leapfrog the bit past our brand itself, but really that only
1:08.9	affects us in the U.S. market.
1:14.6	So it's sort of like a, it's a good problem to have, but kind of a problem nonetheless.
1:16.8	So it's been wild.
1:24.6	It's humbling to have grown so big that we're now often confused as a category rather than a product.
1:28.9	But it's not something we're really going to complain about.
1:34.1	It's been awesome to grow from a couple hundred thousand dollars in gross sales to being this international brand with distribution all over the world.
1:43.7	Welcome to the Second in Command podcast, produced by the COO Alliance, and brought to you by its founder, Cameron Harold.
	...

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