Ep. 450 - XnGen AI Co-Founder, Jeff MacPherson

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 18 February 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform.

During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities.

The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly.

Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process.

This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The current state of AI adoption, as well as the "shiny object syndrome" where businesses are overwhelmed by new tools. (3:54)
The importance of trust and word-of-mouth referrals in building relationships with clients. (9:27)
Jeff's process of working with clients, starting with a discovery phase to understand their business and identify pain points. (11:27)
His experience with hiring in Ukraine, Brazil, and South Africa, and the importance of understanding the roles and responsibilities needed for the business. (27:09)
And much more...

Resources:

Connect with Jeff: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO”

Get Cameron’s online course – Invest In Your Leaders

Transcript

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0:00.0	Hey, it's Cameron Harold, the host of the Second Command podcast. Before we dive in, there's something you need to know.
0:05.5	If you're a C-O-O-V-P operations or you're in any role where you're the second-in-command to the CEO,
0:12.1	the C-O Alliance is the place for you. If you're the integrator to the visionary, you're going to want to join us.
0:18.4	The C-O Alliance is the world's leading community for the second command.
0:22.4	We've had over 500 members like you join from 17 countries to grow their skills,
0:27.6	connections, and confidence.
0:29.1	You'll get the tools, friendships, and a 10x guarantee to ensure that you get your
0:33.6	money's worth.
0:34.6	Go to COOalliance.com to learn more and see if you qualify. You can even
0:39.4	book a free call with our team to ask questions. Now let's jump into this week's episode.
0:44.0	We've got data scientists. We've got machine learning engineers. Like we've got a full
0:47.5	development team underneath of us. Again, because we're building out a platform. We're not just
0:51.1	setting up agents for businesses. The agencies are essentially built on top of our platform. We're not just setting up agents for businesses. The agencies are essentially built
0:54.5	on top of our platform and we can talk about that a little bit. So again, Matt uses AI to keep up with
0:59.9	AI. So we had to get him out of basically all of operations in terms of he just needs to stay on top
1:07.3	of the biggest tools, the biggest releases and stuff all the time. Because to the point in the beginning is like, what do I use?
1:13.8	How do I use it?
1:14.9	What's next?
1:16.0	Shiny Object Syndrome.
1:17.4	So he's worked with companies like Google and Amazon.
1:20.0	He's actually worked with ByteDance.
1:21.3	He's worked with a lot of big technology companies.
	...

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