Ep. 490 - Lauren Antonoff - Cultivating a Thriving Culture for Sustainable Business Growth
Second in Command: The Chief Behind the Chief
Second in Command with Cameron Herold
4.5 • 1.6K Ratings
🗓️ 8 July 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Lauren Antonoff, COO of Life360, a leading family safety and social networking business.
In this insightful conversation, Sivana and Lauren discuss the art of effective team management, focusing less on rigid reporting and more on meaningful outcomes. They explore how focusing on key results rather than micromanaging daily activities can drive better performance and foster a culture of trust. The discussion touches on how teams can prioritize what truly matters, making sure efforts align with the overall progress of the business.
You'll hear about the evolving role of technology in the workplace, particularly how new tools can empower rather than replace team members. There’s an emphasis on navigating change with openness and creativity, encouraging teams to see innovation as a way to amplify their strengths and take ownership of their work. Cultural values play a crucial role here, shaping how teams adapt to new challenges while staying true to their core mission.
This episode invites you to rethink leadership dynamics and encourages a mindset that combines strategic focus, technological adaptability, and authentic human connection.
If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
- Lauren's career journey, starting at Microsoft through an acquisition, where she was 'diagnosed' as a product manager. (2:30)
- The challenges of integrating the Tile app into Life360 and the decision to pull resources from a standalone product launch. (6:27)
- Lauren's experience of hiring a CMO and CTO to help manage the marketing functions and ensure accountability. (18:37)
- Why focusing on a few key areas and making disciplined choices to drive success is key to Life360's future growth. (25:38)
- Her approach to supporting leadership, including regular meetings and in-person gatherings to develop shared views and tackle problems together. (35:22)
- And much more...
Guest Bio:
Lauren Antonoff is the Chief Operating Officer of Life360, a leading family safety and social networking app. She brings decades of experience as a product and technology leader, known for driving growth through a focus on customer value, organizational alignment, and execution. Prior to joining Life360 in 2023, Lauren held senior executive roles at GoDaddy, where she led product and services development to empower small businesses. She also spent over 18 years at Microsoft, overseeing major initiatives such as SharePoint and Office 2007, and founded the Step Up Program to advance women in leadership. A former board member of Momentive, Lauren holds a BA in Rhetoric and Political Science from UC Berkeley and began her tech career through the acquisition of ResNova Software.
Resources:
Connect with Lauren: Website | LinkedIn
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book – "Second in...
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I wrote down sort of the arguments for why we might take this course. |
| 0:04.0 | But I also wrote down the arguments why we shouldn't. |
| 0:06.2 | Like what are the objections? |
| 0:07.5 | What are the counter arguments? |
| 0:09.1 | And really thought for everybody to get all their ideas, you know, brought people into |
| 0:13.3 | that process to get all the ideas and all the arguments on paper so that we could really |
| 0:17.9 | process it. |
| 0:18.6 | And it sort of came down to the strategy, which had powered the deal in the first place, |
| 0:22.6 | which was this notion of protecting, |
| 0:24.8 | you know, keeping people, pets and things safe. |
| 0:26.8 | And so it came back to like our goal is to grow the core brand |
| 0:30.0 | and the strategy and help me understand why, |
| 0:32.4 | how that's going to, like, how is that going to accrue to this, |
| 0:35.5 | you know, this suite that we're building? And, you know, |
| 0:38.4 | as people sort of try to explain how that was going to work. |
| 0:46.4 | Welcome to the Second in Command podcast, produced by the C.O. Alliance and brought to you by |
| 0:52.2 | its founder, Cameron Harold. In the Second in Command podcast, |
| 0:56.5 | we talked to top COOs who share the insights, strategies, and tactics that made them the chief |
| 1:01.9 | behind the chief. And now here's your co-host, former COO of a multi-eight-figure remote company |
| 1:08.0 | and alumni member of the COO Alliance, Savannah Brewer. |
| 1:16.2 | Today's guest is Lauren Ansonoff, chief operating officer at Life 360, a company helping |
| 1:22.6 | families stay connected and protected. Lauren's career spans nearly three decades across tech giants like Microsoft and GoDaddy, |
... |
Transcript will be available on the free plan in 20 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Second in Command with Cameron Herold, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Second in Command with Cameron Herold and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.