Bourbon Pursuit

It used to be that picking a single barrel was something reserved for the most dedicated enthusiasts. But today? They're everywhere. Every content creator has a club. There are regional and national facebook groups dedicated to it. And there's thousands of retailers all pushing their own single barrels. It has become an obsession that has completely transformed our industry. In this episode, we’re talk about the evolution of the single barrel craze from its massive explosion back in 2014 to abundance we’re navigating today. We share some personal stories and debate over "sticker" culture. We also hit on the business side where major distillers are favor high-volume accounts while the small retailers get left behind. Another issue we're seeing is the skyrocket prices for legacy programs like Four Roses. There's a lot of players in this game and we give our suggestions on what opportunities lie head for new brands to step in and thrive. I'm sure you're like me and you've got a shelf full of barrel picks and you've got the FOMO because that next single barrel, that's the special one. Show Notes: The rise and evolution of single barrel whiskey programs Personal experiences in barrel selection The influence of the pandemic on the whiskey market Balancing relationships with small and large retailers Pricing challenges in the single barrel segment Future sustainability for smaller whiskey clubs and emerging brands The significance of connections within the bourbon industry The role of innovation in the next chapter of single barrel selections Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 1 January 2026

Angel’s Envy takes bourbon back to basics with their Two-Grain Bourbon. Made with 90% corn and 10% malted barley, this limited release delivers nostalgic cereal notes, light baking spice, and an easy-drinking profile at 112 proof.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 30 December 2025

It's This Week in Bourbon for December 26th 2025. Jim Beam halts production at its Clermont Facility, the Toasts Not Tariffs Coalition has signed another petition for trump to remove retaliatory tariffs, and new Doc Holliday Huckleberry Edition release.Show Notes: Jim Beam pauses Clermont distillation for 2026, shifting production to Boston, KY plant Toasts Not Tariffs coalition petitions President Trump to eliminate retaliatory spirits taxes Lux Row Distillers launches "One Lux Row" subscription service for rare bottle releases John Cena reveals The Undertaker’s "hard" locker room tradition of gargling bourbon World Whiskey Society debuts 70-proof Doc Holliday Huckleberry Edition flavored whiskey Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 26 December 2025

We’ve seen plenty of people try to make the jump from enthusiast to industry pro, but nobody has done it quite like Jay West. It’s been a few years since he was last on the show, and we’re thrilled to welcome back the mastermind behind the massive r/bourbon barrel program on Reddit and the Principal Whiskey Maker at Reveries. This is Jay's second time on the show and this time without the cload and veil. He went from a quiet contributor and guy behind the scenes on a subreddit to one of the most respected voices and blenders in the game. We dive into the staggering growth of the Reddit whiskey community—now 300,000 members strong—and why keeping that culture supportive and nontoxic is so important to the overall whiskey community. We also geek out on the barrel-picking process and how he’s managed to scale up to hundreds of barrels a year to meet the insane demand for unique bottles people are searching for. Of course, we also had to talk about Jay’s brand, Reveries, and his unique philosophy on acquiring great barrels, blending and storytelling. Show Notes: Jay West’s evolution from anonymity to industry leader Current growth of the r/whiskey community Insights into the expanding barrel-picking process The role of moderation and community engagement Reveries brand philosophy and blending techniques Highlights of standout whiskey blends from Reveries The interplay of creativity, storytelling, and community feedback Ways to support Reveries and engage with r/bourbon on Reddit Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 25 December 2025

Old Forester Birthday Bourbon 2025 brings a sweet mash twist to the annual release. At 12 years old and 92 proof, it delivers a standout nose with confectioners sugar, fried dough, and oak, but does the low proof leave something missing? We break it all down in this Whiskey Quickie.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 23 December 2025

It's This Week in Bourbon for December 19th 2025. Cannabinoid regulation is underway, a trial using a robotic dog with an ethanol sensing system is launched, and Wilderness Trail Distillery has announced the limited-edition release of a 10-Year Wheated Bourbon.Show Notes: The Cannabinoid Safety and Regulation Act (CSRA) establishes a strict federal framework for hemp-derived products President Trump reportedly planning executive order to reclassify marijuana to Schedule III status Uncle Nearest CEO Fawn Weaver issues apology following "dismissive" out-of-context video encounter Benson Valley Bourbon joins Kentucky Distillers’ Association as newest craft level member Bourbon on the Banks Festival awards over $100,000 to local nonprofits from 2025 proceeds Bacardi trials autonomous "Royal Bark-la" robot dog to detect Scotch warehouse leaks Garrison Brothers announces December 6 release of 2025 Cowboy Bourbon at $249.99 Four Roses launches 375ml Small Batch and Small Batch Select bottles nationwide Wilderness Trail debuts limited 10-Year Wheated Bourbon for Wilderness Road 250th anniversary Heaven Hill announces Fall 2025 Old Fitzgerald 11-Year-Old Bottled-in-Bond decanter release Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 19 December 2025

It's the end of the year and that means we get to rattle off all of our favorite whiskeys this year. But it's not just us, it's the entire roundtable. We don't talk about our "Bourbon of the Year" but we hit on all the great ones we tried and I don't want to spoil it, but there's a ton of good ones so pay attention. And can you believe it... Ryan actually put a honey finish and two american single malts in his list. At this rate, maybe he'll enjoy amburana in 2026. Show Notes: The standout quality of Bardstown Bourbon Company, particularly Cathedral and Normandy Ryan’s insights on Redemption 18-Year and its market implications Exploration of craft distilleries pushing the envelope with innovative offerings Engaging conversations around honey-finished bourbons and the evolving perception of American single malts Predictions for trends shaping the whiskey market in the near future Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 18 December 2025

If you’ve been following along with the Behind the Pursuit series, you know we don't hold much back. We’ve spent the last twelve months talking about everything from the construction chaos downtown to the nitty-gritty of brand building, but today it’s time to look at the scoreboard. We’re reflecting on 2025—a year that was easily our most ambitious to date. Ryan and I sit down to get real about whether we actually hit those aggressive case goals we set last January and what the financial health of the business looks like after a year of heavy reinvestment. We’ve expanded the team and pushed the envelope on product development, but as any founder will tell you, growth usually comes with a side of growing pains. The conversation gets into the weeds of our newest releases and innovations, but we also take a step back to look at the bigger picture. We talk about the reality of market expansion in a crowded landscape and share some personal reflections on the career shifts that have happened within our own walls. This time last year, we had a vision of where Pursuit Spirits would be by December—today, we find out if we actually made it there, or if the industry had other plans for us.Show Notes: Introduction and Year in Review Case Goals and Financial Insights Team Growth and Management Challenges Product Development and Innovations Future Goals and Market Expansion Personal Reflections and Career Changes Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 17 December 2025

We’re diving into the Parker’s Heritage Collection 19th Edition, one of the most unpredictable annual releases from Heaven Hill. This year’s blend pulls from 160 barrels across multiple rickhouses.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 16 December 2025

It's This Week in Bourbon for December 12th 2025. WhistlePig Distillery has opened The WhistlePig Vault in Louisville, Garrison Brothers Distillery has released a limited-edition Spurs Single Barrel bourbon, and The Old Forester 117 Series is releasing their Prohibition Era Still Proof.Show Notes: WhistlePig opened "The Vault" in Louisville—an immersive experience in a bank featuring a blending room and unique cocktail service via ATM tube Maker's Mark became the first Official Spirits Partner of the Unrivaled women's basketball league, their first-ever sports league sponsorship Jack Daniel's Distillery Series #16, a Tennessee Rye, was released after finishing in Southern table syrup barrels (exclusive to Tennessee) Garrison Brothers released a limited-edition Spurs Single Barrel to celebrate the San Antonio Spurs' City Edition uniforms return Old Hickory launched two new age-stated whiskies: a 12-year Straight Rye BiB and a 15-year Barrel Proof Whiskey Ole Smoky Distillery expanded nationwide into the premium straight whiskey category with a four-year-old Tennessee Straight Bourbon Old Forester 117 Series released the Prohibition Era Still Proof at 130 proof, marking Repeal Day with a historic strength Cathead Distillery introduced Tintype #3 'Kenny Brown,' an 11-year, high-rye, uncut & unfiltered Old Soul Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 12 December 2025

We all know music and whiskey just inherently go together, but how do you actually build a successful business around that synergy? In this episode, we're sitting down with Ryan Gill, the Director of Marketing and Brand Development for Three Chord Bourbon. Ryan’s journey is pretty cool because he started his life in music production. He takes us through his early days running liquor stores in Memphis, where he first saw the magic of music and whiskey intertwine, straight through to his current role leading brand vision at Three Chord. We get into the inception of Three Chord and where Neil Girlado becomes a face of it. Plus, we dive into their innovative tactics, from artist collaborations to cool limited releases, and he even pitches us some great ideas for immersive experiences, like acoustic sessions right there in the liquor store. I'm you're a huge music junkie, this one's for you. Show Notes: Ryan Gill's origins in retail and concert promotion Journey from liquor store manager to brand leader at Three Chord Bourbon The role of Dock 52 in his whiskey career Three Chord's mission to bridge music and whiskey cultures Creative branding strategies and artist collaborations Insights into the whiskey blending process Building community within the whiskey and music industries The concept of immersive retail experiences through acoustic sessions Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 11 December 2025

We cracked open the 2025 Four Roses Limited Edition Small Batch Bourbon to see if this year’s blend lives up to the hype. Full tasting notes, honest reactions, and whether it’s worth chasing for $250. Cheers.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 9 December 2025

It's This Week in Bourbon for December 5th 2025. The founders of Uncle Nearest Distillery have filed an emergency motion, Catoctin Creek is trying to raise US$5 million, and Goose Island Brewery and Heaven Hill Distillery have partnered to release the 2025 Bourbon County Brand Reserve Stout.Show Notes: Bourbon Pursuit video contradicted Adam Herz's report by suggesting the vintage whiskey counterfeiter's bottles might have shown up at Unicorn Auctions instead of Lot 14 Uncle Nearest founders filed an emergency motion to prevent a court-appointed receiver from sharing sensitive trade secrets with potential rival buyers Nova Scotia will sell off US$14 million in US alcohol stock pulled due to tariffs and donate the US$4 million net profit to community food organizations. Catoctin Creek Distilling is raising up to US$5 million via a Private Placement Memorandum for growth, with plans for a large partner transition in 5-7 years Cave City, KY, is celebrating the opening of Dueling Grounds and MB Roland tasting rooms downtown, establishing the city as a major Western Kentucky bourbon destination Baker's Bourbon released 125 pairs of hand-painted collector's gloves honoring Baker Beam, retailing for $39.99 Jack Daniel’s launched its annual Barrel Tree sale, offering 140 barrels for $200 each to benefit the military community's "Operation Ride Home" program Goose Island partnered with Heaven Hill for its 2025 Bourbon County Brand Reserve Stout, aged two years in Parker's Heritage 17th Edition Rye barrels Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 5 December 2025

Is your love of high-proof, perfectly aged bourbon actually good for you? Or are we all just telling ourselves that? Today, we're tackling the elephant in the whiskey room with the science: Dr. Ulysses Wu (Yuli), the Chief Epidemiologist at Hartford HealthCare. Uly's personal journey is wild—from corporate finance to infectious diseases—and now he focuses on the intersection of alcohol, health, and longevity. He joins us to share his personal bourbon journey and how he accidentally procured some seriously rare Stitzel-Weller when nobody was looking. In this eye-opening episode, we dive into: The Calorie Problem for barrel-proof bourbon, Uly's concept of "firewalls" (the human ability to curb excess), why robust long-term health studies on alcohol are so difficult to conduct, and the profound psychological impact of bourbon, which Uly calls a "time machine" for positive memories. This is a mandatory listen for anyone who loves brown water and wants to understand the science behind drinking healthily and responsibly. Show Notes: Introduction to Dr. Ulysses Wu (Uly), Chief Epidemiologist at Hartford HealthCare Uly’s surprising career shift from corporate finance to infectious diseases The connection between alcohol, health, and longevity Uly's personal bourbon journey, including the accidental procurement of rare Stitzel-Weller Scientific discussion on the true caloric content of barrel-proof bourbon Analysis of "firewalls"—the psychological ability to prevent excess in consumption Challenges of conducting robust, long-term health studies on alcohol consumption The psychological power of bourbon as a "time machine" for positive memory creation Advice for drinking bourbon responsibly and healthily Alcohol and Health Research and Data from Dr. Wu Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 4 December 2025

Join us as we crack open Ingram’s new Unchartered wheated bourbon, aged in their floating barrel warehouses drifting along the Mississippi River. Creamy texture, cola notes, classic caramel and vanilla, and a price point that makes the one-liter bottle the obvious move.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 2 December 2025

It's This Week in Bourbon for November 28th 2025. The Lodge at Trial and Error is open, Jim Gaffigan’s Releases A Bourbon Set on YouTube, and Vintage Whiskey Counterfeiter Exposed in Maryland.Show Notes: Jim Gaffigan's new bourbon-themed stand-up special, "Live from Old Forester: The Bourbon Set," is now streaming on his YouTube channel Elijah Craig is debuting a new fragrance, Char No. 3 Cologne, inspired by the warm, smoky scent of their charred oak barrels A man in Maryland was exposed for producing and selling at least 50 bottles of counterfeit "vintage" whiskeys by refilling old bottles with modern spirits Black Button Distilling, recently acquired by Blackstar, terminated its entire staff, including the founder, as the company moves to liquidate assets Give 270's Whiskey Wednesdays raffle offers a chance to win a full Pappy Van Winkle vertical and an exclusive bourbon set signed by comedian Jim Gaffigan Chattanooga Whiskey's signature recipe, Chattanooga Whiskey 91, is now available in a new, larger 1.5 liter bottle size in Tennessee and Georgia Foley Family Wines & Spirits, featuring Master Distiller Chip Tate, announced Ampersand, a new collection of unexpected spirits blends including bourbon finished in Tokaji barrels Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 28 November 2025

Did the world need a 45 minute standup set on Bourbon? Probably not but I'm sure glad it's happened. I am thrilled to welcome back the hilarious Jim Gaffigan for his second time on the show! Since his last time on the show when he launched Fathertime Bourbon, Jim has been traveling the country and getting hooked into the bourbon scene at every stop. His journey has gone from curious to borderline hoarder because he reveals that he keeps a spreadsheet of his bourbon purchases, which just proves he's definitely one of us. The real subject of this show is to share the details about his new special, A Bourbon Set. 45 minutes of uncontrollable laughter that only us bourbon nerds will understand because we've all experienced it before. Don't wait, go now to YouTube to watch it because it's already hit 1M streams. And make sure you stay to watch the credits, you may see some familiar faces. Show Notes: Jim Gaffigan's entry into bourbon during the pandemic The importance of bourbon in fostering community and masculinity Collaboration with Stu Pollard to create Father Time bourbon Humorous takes on bourbon hunting The fervor of bourbon collectors and “bourbon nerds” Charitable contributions in the bourbon community Promotion of Gaffigan’s special, *A Bourbon Set* Information on purchasing Father Time bourbon and upcoming meet-and-greet events Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 27 November 2025

Maker’s Mark dropped their 2025 Cellar Aged release, and we were not ready for what happened in the glass. We break down the blend, the proof, the price, and why this year’s edition hits differently. If you’ve been on the fence about the Cellar Aged series, this might be the one that changes your mind.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 25 November 2025

Did the world need a 45 minute standup set on Bourbon? Probably not but I'm sure glad it's happened. I am thrilled to welcome back the hilarious Jim Gaffigan for his second time on the show! Since his last time on the show when he launched Fathertime Bourbon, Jim has been traveling the country and getting hooked into the bourbon scene at every stop. His journey has gone from curious to borderline hoarder because he reveals that he keeps a spreadsheet of his bourbon purchases, which just proves he's definitely one of us. The real subject of this show is to share the details about his new special, A Bourbon Set. 45 minutes of uncontrollable laughter that only us bourbon nerds will understand because we've all experienced it before. Don't wait, go now to YouTube to watch it because it's already hit 1M streams. And make sure you stay to watch the credits, you may see some familiar faces. Show Notes: Jim Gaffigan's entry into bourbon during the pandemic The importance of bourbon in fostering community and masculinity Collaboration with Stu Pollard to create Father Time bourbon Humorous takes on bourbon hunting The fervor of bourbon collectors and “bourbon nerds” Charitable contributions in the bourbon community Promotion of Gaffigan’s special, *A Bourbon Set* Information on purchasing Father Time bourbon and upcoming meet-and-greet events Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 24 November 2025

It's This Week in Bourbon for November 21st 2025. Buffalo Trace does a pop-up in Mumbai, A break-in happened at Castle & Key, and Rabbit Hole Distillery introduces Amrûlé.Show Notes: EU's top court rules non-alcoholic drinks cannot legally be labeled as "gin" Buffalo Trace launches its 27th annual "Holidays at the Trace" celebration in December, featuring "Spirited Nights" and a complimentary drive-through light show Sazerac promotes its bourbons in India with a three-day, immersive pop-up experience in Mumbai following the removal of retaliatory tariffs A new continuing appropriations bill recriminalizes most hemp-derived THC products by setting a strict 0.4 mg total THC limit per container Three men from Cincinnati face felony charges after breaking into Castle & Key Distillery, stealing bourbon, and damaging property during a two-hour manhunt New Riff Distilling re-releases its malt-focused Winter Whiskey and barrel-strength Sherry Finish Malted Rye for the holidays Country music artist Riley Green partners with Morningside Brands to launch Duck Club™ Bourbon, a new brand supporting wetland protection Rabbit Hole introduces Amrûlé, a limited-edition Sour Mash Rye finished in custom Maple Brûlé barrels Chattanooga Whiskey announces Batch 046: Spiced Cacao Infused, a bourbon liqueur featuring cacao nibs, cinnamon, vanilla, and two varieties of dried chiles Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 21 November 2025

The bourbon world has a lot of tradition, but what happens when someone throws out the rulebook and decides to treat whiskey making like a scientific pursuit and a creative endeavor? That’s what our guest is doing today. We're sitting down with Macaulay Minton, the self-proclaimed Chief Alchemist of Dark Arts Whiskey House. This is Macauley's second time on the show and if you don't remember here's a bit about him. He was studying law but realized it wasn't his ultimate career path and became the Barrel Program Manager at Wilderness Trail. After Campari acquired Wildernes Trail he left and started his own brand and today he shares the creative vision behind Dark Arts. Macaulay gets candid about the major challenges of launching a brand right in the middle of a pandemic, from securing financing to maintaining a positive mindset. We walk through some of Dark Arts' most innovative—and sometimes controversial—aspects, including their use of unique wood finishes and their famous "Blunt Blend." This is a brand committed to pushing boundaries in a seriously crowded market. Plus, we get the inside scoop on the symbolic meanings behind their distinct labels and their newly opened venue in Lexington. Show Notes: Macaulay Minton's transition from law to whiskey-making The journey from Wilderness Trail to founding Dark Arts Whiskey House Creativity and positivity in the face of entrepreneurial challenges Discussion of alchemical principles in whiskey production Unique offerings of Dark Arts, including wood finishes and experimental blends Symbolism of Dark Arts labels and storytelling through whiskey Insight into the creation of the "Blunt Blend" Vision for the immersive experience at Dark Arts Whiskey House Importance of community engagement in whiskey appreciation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 20 November 2025

We put Bluffton Whiskey Carolina Gold Rice to the test. Expect fresh donut vibes on the nose, sweet almond and brown sugar on the palate, and a soft finish thanks to those ultra pampered barrels. A fun, gentle pour for newcomers and a unique pick for anyone curious about American rice whiskey. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 18 November 2025

It's This Week in Bourbon for November 14th 2025. Tennessee Distilling to Acquire Waterford Whiskey, Michter’s Drops their 20 Year Bourbon, and Willett Distillery has announced its new Willett Family Estate Small Batch Bourbon.Show Notes: Tennessee Distilling Group (TDG) is in exclusive talks to acquire the collapsed Irish company Waterford Whisky for €6M, excluding its existing cask inventory Hong Kong authorities report a rise in drug trafficking, with narcotics like liquid cocaine increasingly concealed within alcohol and wine shipments Buffalo Trace will open "Perfectly Untamed" in Spring 2026, a remote Wyoming tasting room with wild buffalo views, offering guided tastings with Freddie Johnson for a $500 donation Castle & Key announced its 2025 Cask Strength releases: a 7-year Wheated Bourbon and an Experimental Rye finished in Extra Old Haitian Rhum Casks Southern Distilling Company released the highly anticipated second batch of Southern Star Bourbon Finished in Honey Barrels (108.4 proof) in North Carolina Garrison Brothers announced the 11th annual release of its Cowboy Bourbon, an 8-year, uncut, and unfiltered straight bourbon bottled at a robust 146.4 proof Yea Alabama (the NIL entity) partnered with Bespoken Spirits to launch the Yea Alabama Bourbon line, featuring two expressions celebrating the Crimson Tide Willett Distillery released the Willett Family Estate Small Batch Bourbon, a new cask-strength blend of two distinct mashbills from Master Distiller Drew Kulsveen Michter’s 20 Year Kentucky Straight Bourbon (114.2 proof, $1,200 SRP) has been approved and begins shipping to retailers on December 1st Fr. Jim Sichko concluded his "Papal Series" with a limited 11-year Wheated Bourbon honoring Pope Leo XIV, with proceeds supporting various charities Jack Daniel's increased its donation to $150,000 for the 15th year of "Operation Ride Home," helping service members travel home for the holidays Booker's Bourbon's fourth 2025 batch, the "Phantom Pipes Batch" (126.4 proof), is inspired by old distillery remnants and aged over seven years Bardstown Bourbon Co. concluded its 2025 Reserve series with the Normandie Calvados Brandy Barrel Finish, an 11-12 year bourbon finished for 28 months Buffalo Trace introduced Sazerac Rye Whiskey Full Proof (125 proof) as a new, permanent addition to the Sazerac Rye portfolio, retailing for $39.99 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 14 November 2025

This is the follow-up you asked for! We're back with Bourbon Community Roundtable number 112 to continue tackling the "spicy" and controversial topic of the three-tier distribution system. Last time, we were bombarded with questions in the chat, so this episode is dedicated to answering your submissions. Our panel dives into how consumers can actually help their favorite smaller brands get distribution, offering real-world advice on retailer outreach and using social media for buzz. We then dissect what massive political or economic shift would be required to see meaningful reform. Finally, we debate the powerful question: if the whole system disappeared tomorrow, who would win—the hustling craft distilleries or the heritage brands with deep pockets?. This one is packed with high-stakes debate! Show Notes: A follow-up discussion on the three-tier distribution system, specifically addressing consumer-submitted questions Actionable ways consumers can help their favorite spirits brands get distribution, including direct retailer outreach and using social media to generate buzz An explanation of LibDib as an alternative, smaller avenue to market, particularly useful for single barrel programs and single-customer orders Analysis of the necessary political or economic shifts required for meaningful three-tier system reform The argument that major change is unlikely unless a strong economic interest or consumer-driven demand (similar to Uber or the push for cannabis legalization) forces it Discussion of the potential for a parallel direct-to-consumer (DTC) shipping system for spirits, mirroring the progress made in the wine industry following the Granholme v. Heald case A deep-dive debate on which segment of the industry—"hustling" craft distilleries or heritage brands with deep pockets—would adapt faster if the three-tier system were to disappear The argument that the biggest organizations control the power dynamic and maintain the status quo to protect their existing turf Encouragement for consumers to advocate for change by reaching out to their congressmen and congresswomen Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 13 November 2025

You’ve heard us talk about single barrels for years, but this time we’re sitting on the other side of the table. Kenny and Ryan just dropped a new round of Pursuit Series bottles — Episodes 77 through 81 — and if you’ve been following the brand since the early days, this lineup might feel like a full-circle moment. These were first unveiled during the debut of Founder Hour, a brand-new, six-seat tasting experience inside the Pursuit Spirits gift shop on Whiskey Row. Think of it as the most intimate flight we’ve ever done, with pours that tell the story of how far this brand has come. In this episode, we’re taking you behind the scenes of those releases for everyone who couldn’t make that inaugural Founder Hour. Kenny and Ryan walk through what makes each of these barrels special — from a 12-year Bardstown sibling to the legendary 017, to a 20-year Tennessee giant that officially becomes the oldest whiskey in Pursuit Spirits history. We talk about how long they’ve been sitting on some of these barrels, what patience really looks like when you’re building a brand, and why Founder Hour might be the most personal experience they’ve ever created. So pour a glass, settle in, and let’s go inside the story of Pursuit Series 77–81 — the bottles that turned a small tasting idea into a full-blown experience.Show Notes: Introduction of the Pursuit Founder Hour Introducing Episodes 77-81 Backstory of Episodes Tasting the Latest Releases The Future of Pursuit Series Closing Thoughts and Community Engagement Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 12 November 2025

Blue Run is back with one of its wildest experiments yet: Glimmer, a Kentucky straight bourbon finished in Barr Hill Tom Cat Gin barrels and dressed in a flashy, color-shifting bottle. Kenny and Ryan dive into the nose, taste, and finish of this limited 103.2-proof release to find out if gin and bourbon can actually work together. Fewer than 90 cases exist, so let's see if Glimmer is worth the hunt or just a shiny distraction.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 11 November 2025

It's This Week in Bourbon for November 7th 2025. A Fiscal Court in Eastern Kentucky will regulate bio-digestion facilities, Shiner Bock is now entering bourbon, and Pursuit Spirits launches founder hour and 4 new single barrels. Show Notes: Old Fourth Distillery + Kitchen opens at Hartsfield-Jackson Atlanta Airport, bringing Southern dining and locally crafted Old Fourth spirits to Terminal E Rowan County, KY approved a new ordinance to proactively regulate bio-digestion facilities (for distillery waste) to mitigate nuisances near residential areas Molson Coors took a $3.65 billion goodwill charge in Q3, including a $75.3 million write-down on the Blue Run Spirits brand, indicating a significant drop in its valuation Pursuit Spirits is launching "Founder Hour," an exclusive, six-person tasting event featuring five of the brand's rarest and oldest Pursuit Series single-barrel whiskeys (up to 20 years old) Templeton Distillery releases its inaugural, cask-strength Single Barrel Rye, a 95% rye whiskey distilled and bottled entirely at its Iowa facility Jeptha Creed will release its fourth annual Red, White & Blue Batch 4 Bourbon on November 8th, with a portion of proceeds benefiting the veterans' service dog non-profit, Paws of War Adventure Spirits Distilling announces its first allocated release, Summit Series #1, a double-oaked, 12-year-old Kentucky American Whiskey limited to 132 bottles B. H. James Distillers is celebrating its three-year anniversary by releasing its first in-house distilled Kentucky Grit® Bourbon and a new Burton James® Reserve 10-year-old blend Jack Daniel’s is making its iconic Old No. 7 Tennessee Whiskey permanently available in a large 3-liter bottle across the U.S Cedar Ridge Distillery releases its annual Double Barrel Bourbon and limited-edition Double Barrel Rye, both finished in a second, new American oak barrel and bottled at 105 proof Brooklyn Brewery and Four Roses reunite for their 7th annual collaboration, releasing the 2025 edition of Brooklyn Black Ops, a 12% ABV Russian Imperial Stout aged in Small Batch Bourbon barrels K. Spoetzl Brewery & Distillery (Shiner) enters the whiskey market with Shiner Texas Legend Straight Bourbon, a four-grain, 109-proof, barrel-strength expression Old Potrero announces the 2025 release of Christmas Spirit, a highly limited, nine-year-old whiskey distilled from a 2015 Christmas Spiced Ale Heaven Hill Distillery will release a special 9-year-old, 107-proof Kentucky Straight Bourbon Whiskey in October 2025 to commemorate its 90th Anniversary Freddie Noe unveils Little Book® The Infinite: Edition II, a 120.8 proof blend integrating 22-year-old, 10-year-old, and 7-year-old bourbons with the original Infinite blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 7 November 2025

Here's a story that goes from the vineyards of Australia to the front lines of the military, and suddenly lands right in bourbon country. Today we're joined by Greg Keeley, the founder and distiller of Larrikin Bourbon Company. Greg’s background is wild: He’s taking us through his early days in the Margaret River wine industry and his incredible 22-year career in the military, explaining how those very different experiences shaped his philosophy on whiskey. Greg recounts the path that took him from military life in Washington, D.C., to the hemp industry, and then—in a move fueled by pure passion—to founding his own bourbon company. We finally figure out what the name "Larrikin," stands for and how that translates to what the brand tries to achieve. We get candid about the major challenges of launching a brand, including the rebranding from Lawrenceburg Bourbon Company along with being a small fish in a big pond. Show Notes: Introduction to Greg Keeley and his journey from Australia to the US Growing up in Margaret River: Surfer, wine enthusiast, and military life Transition from military service to working in Washington, D.C. The serendipitous shift to bourbon: From hemp to Larrikin Bourbon Meaning and significance of the term "Larrikin" The rebranding process from Lawrenceburg Bourbon Company to Larrikin Overcoming the challenges of launching a new brand within tight time constraints The supportive community in the bourbon industry and reflections on quality craft Future aspirations for Larrikin Bourbon and maintaining authenticity Anecdotes from Greg's military life and how they inform his business ethos Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 6 November 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Beyke's Blue Kentucky Straight Blue Corn Bourbon Whiskey 001. This 6 year old whiskey is is 111.5 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 4 November 2025

It's This Week in Bourbon for October 31st 2025. Japan’s Kirin Holdings has put Four Roses up for sale, Big Thirst and Pour Now have partnered to launch an AI-driven e-commerce platform for the alcohol industry, and Hardin’s Creek Kentucky Straight Bourbon Whiskey is releasing the Warehouse Series. Show Notes: Castle & Key Distillery named Sherrie Moore, a veteran with five decades of experience who started at Jack Daniel's, as its new Whisky Plant Manager Heritage Distilling is closing five retail tasting rooms to focus on high-margin contract production and DtC, aiming to reduce expenses by over $5 million Japan’s Kirin Holdings put its Four Roses bourbon brand up for sale, with a $1 billion valuation expected, to focus on healthcare Green River Distilling Co. is offering free, personalized labels for their bourbon bottles as a holiday gift to customers Big Thirst and Pour Now launched an AI-driven e-commerce platform uniting online sales channels for the alcohol industry Frank August released CASE STUDY: 06 | LEGACY RESERVE, a multi-award-winning, blended 8-to-10-year-old Kentucky Straight Bourbon Hardin’s Creek released the Warehouse Series, a three-part, 11-year-old collection highlighting the impact of different aging microclimates Rare Character Whiskey launched the inaugural annual release of Old Cassidy 2025, a cask-strength blend with an 18-year-old Kentucky bourbon base Alan Jackson’s Silverbelly Whiskey is expanding with the limited-edition "Last Call" straight bourbon, commemorating his 67th birthday and final concert Bluegrass Distillers released the limited 9-year single barrel Elkwood Reserve bourbon (inspired by Thorpedo Anna), with 50% of profits benefiting the Permanently Disabled Jockeys Fund James B. Beam Distilling Co. introduced Knob Creek 21 Year Old at $249.99, the oldest expression in the brand’s history Ross & Squibb Distillery brought back the limited-edition Remus Gatsby Reserve, a 15-year, 102.8-proof bourbon with Art Deco packaging Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 31 October 2025

Is Kentucky’s bourbon crown finally under threat? That’s the question we're tackling today, because there is a shift happening in the world of American whiskey right now. While the Bluegrass State still has its grip on the market, the surging production in states like New York, Texas, and Colorado is raising the question: Are we seeing something that could actually rival Kentucky's dominance? We dive into the real challenges facing out-of-state distillers, discussing how community support, innovative marketing, and consistent quality are their most powerful tools but, it’s an uphill battle as craft distillers try to gain recognition against the established giants. What do you think? Is the whiskey map is being redrawn? Show Notes: Kenny Coleman, Ryan Cecil, and Fred Minnick explore the emergence of regional whiskeys Discussion on the impact of local pride on market dynamics Examination of the celebrity whiskey trend and its influence on consumer choices Insights on grain selection and fermentation in diverse distilleries Success stories from regions like Iowa, Texas, and Colorado The role of branding and packaging in shaping craft whiskey's appeal The influence of competitions on the perception of whiskey quality Why Kentucky remains the gold standard in whiskey Future projections for regional whiskey brands in a changing consumer landscape Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 30 October 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Co. Hokkaido Mizunara Oak Barrel Finish Whiskey. This 9-18 year old whiskey is is 109.3 proof and $100 MSRP (375 ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 28 October 2025

It's This Week in Bourbon for October 24th 2025. Sazerac is investing more than $38 million to expand its bottling and production, 2025 Craft Spirits Data Project results are in, and it’s not surprising, and Jack Daniel's Single Barrel Special Release Tanyard Hill Rye.Show Notes: Jefferson’s Bourbon launches "Tradition in the Breaking" campaign with actor Taylor Kitsch to highlight its unconventional approach Sazerac is investing over $38 million to expand its bottling and production capacity in New Albany, Indiana, to meet demand for spirits like Fireball Wholesalers criticize California's new spirits DtC shipping bill, which allows out-of-state craft distillers to ship to the state under a temporary 1-year permit New data from the ACSA shows a second consecutive year of decline for the craft spirits market, with drops in sales volume, value, and employment New Riff and Chattanooga Whiskey debut The Confluence Project, a collaboration featuring two unique Straight Wheat Whiskeys from a single shared mashbill High n' Wicked releases Warlander Blended Straight Whiskey, a 99-proof blend of Kentucky Straight Rye and Bourbon re-barreled for deeper integration Jack Daniel's unveils Single Barrel Special Release Tanyard Hill Rye, a Barrel Proof Tennessee Rye ranging up to 148.8 proof Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 24 October 2025

If there's one distillery that truly feels like a cornerstone of the bourbon world, it has to be Heaven Hill. From Evan Williams to Elijah Craig to Larceny, their portfolio is an absolute institution. And with their 90th anniversary upcoming, there's no better time to get a look at the past, present, and future of this bourbon powerhouse. We're sitting down with Conor O' Driscoll, the Master Distiller at Heaven Hill. He's taking us on a journey through the company's remarkable history, from its founding in 1935 to its massive expansion with the new Heaven Hill Springs Distillery, capable of pumping out 1,500 barrels a day. Conor talks to us about how every facet of the new distillery was planned from fermentation techniques to how they will continue to innovative with their Grain to Glass series. We also get into the latest market trends, including if Conor thinks barrel proof expressions are on the decline. Show Notes: Conor's insights on Heaven Hill's 90-year legacy and the future of the family business Overview of the new Heaven Hill Springs distillery and production advancements Highlights of the Grain to Glass program and its unique mash bills Discussion on modern bourbon trends and the rise of barrel-proof spirits Humorous takes on celebrity culture and children's views of the whiskey industry Conor's vision for Heaven Hill's future, focusing on quality and sustainability Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 23 October 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald 7 Year Old Bottled-in-Bond Bourbon. This 7 year old bourbon is is 100 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 21 October 2025

It's This Week in Bourbon for October 17th 2025. TTB Shutdown Plan Details, Kentucky has reached an all-time high of 16.1 million aging barrels of Bourbon, and Pursuit Spirits has released Pursuit United Kodama Mizunara Bourbon.Show Notes: TTB releases shutdown plan, furloughing 398 staff and immediately halting C-label and permit approvals if federal funding lapses Casey Jones Distillery launches a "Bottle Your Own Bourbon Experience" featuring a Triple Casked Amburana finish for $89.99 A federal judge rejected the Kentucky Owl/Stoli Group bankruptcy plan, ruling that the "dismal" bourbon market makes selling barrels to cover their $78 million debt unfeasible California has legalized a temporary one-year Direct-to-Consumer (DtC) spirits shipping for craft distilleries (under 150K gallons) starting January 2026 Jack Daniel's is ending its decades-long free cattle feed program, diverting the byproduct for fertilizer and forcing many local farmers to exit the cattle business Buffalo Trace is debuting a new Halloween experience called "Night at the Distillery," featuring a folklore tour and a Private Ghost Hunting giveaway Kentucky's aging barrel inventory has reached an all-time high of 16.1 million barrels, leading distillers to pay $75 million in taxes this year Sagamore Spirit debuts its first High Rye Straight Bourbon (6-year, 118 proof), blending Kentucky and Maryland styles for $49 Woodford Reserve releases a limited Barrel Strength Rye at 125.1 proof, using its pre-prohibition style mash bill for $129.99 SRP High West releases A Midwinter Night’s Dram Act 13, a limited Rendezvous Rye finished in Ruby and Tawny Port barrels Templeton Distillery unveils its highly limited 13-Year-Old Rye (108 proof) as the first in its "Hidden Stash" collection for $169.99 Smokeye Hill announces its first rye expression, a 5-year Barrel Proof Rye (131+ proof) with blue corn and high-altitude aging for $89.99 Four Roses and New Belgium Brewing release Oakspire Bourbon Barrel Ale, a limited annual collaboration infused with charred oak and bourbon-soaked spirals The Ingram Distillery releases the 2025 Flagship Bourbon, a micro-batch of only eight high-rye barrels aged on the Mississippi River at 116.5 proof Russell’s Reserve announces Single Rickhouse Collection Camp Nelson E, a 128-proof bourbon from the fifth floor of the Camp Nelson E rickhouse Bluegrass Distillers partners with the Pasadena Tournament of Roses to release a limited 100-proof Toasted Oak Bourbon for $50 MSRP Buffalo Trace adds Colonel E.H. Taylor Bottled-in-Bond Bourbon to the BTAC, the collection's first new expression since 2006 Heaven Hill launches Grain to Glass Specialty Barrel Series, a $129.99 allocated release of three 6-year whiskies aged in Chinquapin Oak barrels Chattanooga Whiskey releases its Bottled in Bond Fall 2021 Vintage, featuring the debut of the new SB104 mash bill in the blend for $52.99 Pursuit Spirits releases Kodama Mizunara Bourbon (117 Proof), a blend finished in both Japanese Mizunara and Infrared-Toasted American Oak for $89.99 Penelope Bourbon launches a limited-edition Apple Cinnamon Old Fashioned ready-to-pour cocktail (80 proof) for $29.99 MSRP Old Overholt launches a limited, unfiltered 12-Year Extra Aged Cask Strength Rye (53–65% ABV) for $109.99 SRP Blue Run Spirits releases a 111-proof Chicago Bears commemorative High Rye Bourbon to honor the 1985 team for $89.99 SRP Woodford Reserve unveils its 2025 holiday bottle featuring a sage and berry garland design collaboration with fashion designer Alexandra O’Neill Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 17 October 2025

Oh, this is a good one, y'all. We hit on one of the most polarizing and divisive topics that is in our world today, and that's distribution. Love it, hate it, whatever you want, it doesn't matter, it's not going anywhere, and it is the system that we are currently in because of the history of Prohibition, and you're going to learn about that and more. Plus, we're going to start hitting on our own trials and tribulations of living through the three-tier system and some stories from the front lines. Then we wrap up with what you can do as a consumer to help fight back. Got questions for the next episode? submit them at https://brbn.at/q112 Show Notes: The origins and implications of the three-tier distribution system Prohibition's influence on alcohol distribution practices The complexities of distiller-distributor relationships Challenges faced by craft distillers in a corporate-centric market The role of consumer demand in shaping retail preferences Calls for modernization of the distribution model Ways for consumers to support their favorite small brands Encouragement for listeners to engage and share the podcast Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 16 October 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the 2025 Heaven Hill Grain to Glass Rye Whiskey. This 6 year old rye whiskey is is 105.2 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 14 October 2025

You know, when you talk about the intersection of science and world-class whiskey, there's one person who immediately comes to mind. I am thrilled to welcome back a true pillar of the industry, the insightful Dr. Pat Heist, co-founder of Wilderness Trail Distillery, for his third visit! Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it’s not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share. Show Notes: Dr. Heist’s reflections on the journey of Wilderness Trail Distillery The significance of the partnership with Campari and its strategic objectives How music plays a role in Dr. Heist’s life and career Tasting highlights of Wilderness Trail products, including a high rye bourbon and rye whiskey Perspectives on the future of contract distilling and navigating market trends he balance between personal interests and business success Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 9 October 2025

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff High Note First Decade Bourbon. This 10 year old bourbon is is 120.5 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 7 October 2025

It's This Week in Bourbon for October 3rd 2025. A million dollars worth of whiskey has been stolen from Westland, Diageo has temporarily paused whiskey production at its Balcones and George Dickel, and The Tennessee Whiskey Trail is launching the Tennessee Collective.Show Notes: Willett Distillery Executive Director Even Kulsveen passes away Westland Distillery loses 12,000 bottles (nearly $1M) in sophisticated truck heist Diageo pauses whiskey production and lays off 17 at Balcones and George Dickel Adventure Spirits Distilling partners with Toledo Athletics for game sponsorships Barrelhood launches syndicated investment platform for bourbon barrel portfolios Buffalo Trace celebrates rolling its nine millionth barrel since Prohibition Judge approves class action lawsuit against Sazerac over Fireball malt labeling Give 270 launches 3rd annual "Pappy Palooza" raffle benefiting CASA of the Heartland Dierks Bentley introduces ROW 94 Full Proof, a 120-proof expression Booker’s Bourbon announces "Jerry’s Batch" at 124.7 proof, honoring Jerry Dalton J. Mattingly 1845 Distillery offers custom, double-staved Halloween whiskey bottles Four Roses releases limited OBSK Private Barrel Selection supporting Salt River Cleanup World Whiskey Society expands Doc Holliday collection with a 16-Year Kentucky Straight Bourbon Widow Jane unveils 2025 edition of The Vaults finished in "Mythological Oak" from Greece Town Branch Distillery releases Imperium MMXXV, a 105-proof limited wheated bourbon Baker’s re-releases High-Rye 7-Year-Old Single Barrel Bourbon at 107 proof Tennessee Whiskey Trail launches first "Tennessee Collective" barrel blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 3 October 2025

The bourbon world has changed dramatically, and a big part of that is due to social media. It used to be a bunch of faceless names on some message boards but a new wave of creators is at the forefront. Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they’re tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make. Show Notes: Shifting from audio to video content creation The influence of TikTok and Instagram on bourbon enthusiasts Playing "Over, Under, or Properly Rated" with bourbon trends Examining the hype surrounding hazmat bottles The charm of Buffalo Trace and Wild Turkey: hype or reality? Scrutinizing the legitimacy of home barrel projects in bourbon making Building essential connections with liquor store owners for limited releases Nostalgia versus hype: the campout experience for sought-after bottles Personal growth and stories behind their bourbon content creation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 2 October 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Star Hill Farm Whisky. This non-age stated wheat whiskey is 114.7 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 30 September 2025

It's This Week in Bourbon for September 26th 2025. Turkey has officially removed its 70% retaliatory tariff on U.S. spirits, Black Button Distillery has been saved from Bankruptcy, and Angel's Envy is releasing Angel’s Envy 10.Show Notes: Türkiye eliminates its 70% retaliatory tariff on U.S. spirits, boosting American exports Blackstar Company saves New York's Black Button Distilling from bankruptcy Kentucky Distillers’ Association welcomes Dark Arts Whiskey House as its newest member HIRSCH introduces a limited-edition cask strength bourbon finished in 30-year-old HINE Cognac barrels Angel's Envy announces its first-ever age-stated release with a 10-year-old Cask Strength bourbon Barton 1792 Distillery debuts its first permanent cask-finished bourbon with 1792 Cognac Cask Finish Oaklore Distilling Co. releases a limited Oloroso Sherry Cask Finished Four Grain Bourbon Good Trouble launches Trouble in Blues, a limited-edition bourbon honoring Chicago Blues music with signed bottles from Buddy Guy Jack Daniel's introduces Distillery Series Selection #15, a Sweet Mash Tennessee Straight Whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 26 September 2025

The bourbon world can feel like the Wild West sometimes, and right now, there's no part of it wilder than the aged whiskey barrel market. The price of barrels has gone from a skyrocketing asset and back down to a commodity. We're welcoming back Beau Beckman, a name you may remember from past shows, who is with a new venture called Hogshead. In this episode, we get into the challenges faced by both consumers and new brands in this confusing market. Beau is pulling back the curtain on the "gold rush" mentality and showing us how Hogshead aims to use technology to create a transparent, online marketplace for barrels. He's also sharing some powerful reflections on his own deep bourbon heritage and the experience he had running the largest private barrel program while at Buffalo Trace. He shares what's really happening behind the scenes in bourbon sourcing world. Show Notes: The state of bourbon barrel pricing Shifts from a buyer's to a seller's market Hogshead's role in simplifying barrel trading Challenges for new brands in the market The significance of transparency in transactions Personal anecdotes connecting Beau to his bourbon legacy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 25 September 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Flight III Fit & Flair. This non-age stated bourbon is 117 proof and $125 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 23 September 2025

It's This Week in Bourbon for September 19th 2025. Van Winkle 2025 Lineup Is Announced, 2XO has released its first rye, and Penelope Bourbon has partnered with FCancer for two limited-edition whiskeys.Show Notes: Bourbon with Heart hosts a raffle featuring hand-painted barrel heads and Michter's 10 Year to support local artists and nonprofits The Kentucky Bourbon Festival is raffling two exclusive lots of 17 hand-selected single barrel bourbons to benefit its nonprofit mission Old Rip Van Winkle and Buffalo Trace announced the 2025 Van Winkle Whiskey Collection release, including a rare 25-year-old bottle for a charity auction Caleb’s Crossing and Rare Bird 101's David Jennings are releasing a blend of seven-year Kentucky bourbon and twelve-year Indiana rye 2XO Whiskey releases White Oak Rye, its first rye whiskey, featuring blender Dixon Dedman's "double oak" technique Liberty Pole Spirits and Dad's Hat Pennsylvania Rye collaborated on a one-of-a-kind blend of two barrels, available exclusively at their distilleries Brother’s Bond Bourbon launches a new expression and portfolio-wide packaging redesign featuring grains from regenerative agriculture Rolling Fork Spirits releases Bourbon de Luxe Batch 4, a rum cask-finished bourbon blended to be a lighter "summer bourbon." Chattanooga Whiskey introduces Batch 045: Kola Infused, a bourbon liqueur infused with all-natural ingredients including kola nut and citrus Frey Ranch Distillery is releasing its highly-anticipated Harvester Series: Second Harvest, a limited-edition ultra-premium wheat whiskey Penelope Bourbon partners with nonprofit FCancer to release two limited-edition whiskeys with a combined donation goal of $500,000 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 19 September 2025

The idea of sourcing has been around a very long time but it's a new concept for some while it's old hat for some. Are we at the point where sourcing is more widely accepted? What's it going to take to overcome it? Knowing that we are going to see an abundance of available sources here real soon, will it become more popular? Or even maybe more popular than distilling your own? Show Notes: Introduction of the crew and warm-up music discussion Insights on the changing bourbon landscape and consumer perceptions Has the stigma around sourced whiskey faded The importance of educating consumers on sourcing versus distilling Discussion on the uniqueness of sourced products vs. commodity whiskey The role of flavor profiles in a saturated market Forecasts for innovation in sourcing whiskey Celebrating the contributions of Non-Distilling Producers Potential future trends and the rise of new brands Emphasis on consumer engagement and storytelling in the whiskey industry Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 18 September 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Conviction Double Oak Bourbon. This non-age stated bourbon is 104.8 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 16 September 2025

It's This Week in Bourbon for September 12th 2025. Heaven Hill officially opens its doors at Heaven Hill Springs, Jos. A. Magnus & Co. has announced the return of its Private Cask Program, and Freddie Noe announce the launch of Booker’s, The Reserves 2025.Show Notes: HHS buries report linking alcohol to cancer, drawing criticism from industry watchdogs. Heaven Hill opens $200M Springs Distillery in Bardstown and releases a special commemorative bourbon Purple Toad Winery & Distillery joins the KDA as a new Craft member, using innovative techniques to repurpose winemaking byproducts Speed Art Museum to auction rare whiskeys and custom single barrels to benefit educational programs Von Payne Spirits buys historic Louisville building to create The Von Payne Castle distillery and tasting experience Jos. A. Magnus & Co. brings back its exclusive Private Cask Program with a very limited number of 10-year-old high-rye bourbon barrels Buffalo Trace Distillery to launch a traveling tasting tour featuring rare expressions and city-specific merchandise Blue Note Bourbon re-releases its limited-edition Honey Rye Cask expression. 15 STARS launches its award-winning Artisan Collection, a limited-production blend of 15 and 12-year-old bourbons Ingram Distillery releases Uncharted Kentucky Wheated Bourbon, a new whiskey aged on the Mississippi River in 100% recycled glass New Era Whiskey releases its first three cask-strength, single-barrel bourbons honoring Kentucky landmarks Angel's Envy releases two new limited-edition Distillery Series expressions, a Two-Grain Bourbon and a Peated Cask Rye Middleburg Barrel Company debuts 1787 Provenance Bourbon, a new brand founded by Viyas Sundaram with a unique re-aging process Heaven Hill releases the 2025 edition of its Grain to Glass Wheated Bourbon Whiskey, made with a high-wheat mashbill from local farms Jack Daniel's introduces the 2025 Heroes Selection, a Single Barrel Barrel Proof whiskey chosen by and for military veterans Woodford Reserve unveils Sweet Oak Bourbon, the 21st release in its Master’s Collection, aged in rare Chinkapin oak barrels Booker’s releases its highly-anticipated The Reserves 2025, a limited-edition bourbon finished in tequila barrels for the first time in Beam history Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 12 September 2025