One thing I tell people, it's funny that, you know, wine is 99% farming effectively. It's the grapes. It's the weather. It's the when you pull them off the vine. It's all that stuff. And then, you know, if one little bit of bacteria gets in that tank, you know, when you're putting everything together, you know, the whole thing shot. Whereas in bourbon, I can have a seagull land in the tank, and as

long as I get the beak out of it, no one's going to know it'll be a bit of a meaty hue.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

And I'm one of your hosts, Kenny Coleman.

Here's a story that goes from the vineyards of Australia to the front lines of the military and then suddenly lands right in Bourbon Country. And today we're joined by Greg Keely. He's the founder and distiller of Lerican Bourbon Company.

And Greg's background, it's wild. He's going through and going to take us to his early days in the Margaret River wine industry and his incredible

22-year career in the military and explaining how those very different experiences shaped his

philosophy on whiskey. Gregory counts his path that took him from the military life back in Washington,

D.C., to eventually starting a hemp company, but then in a move fueled by pure passion to the founding

of his own bourbon company.

And we also finally figure out what the hell the name Lariken stands for, but how it

starts translating to what the brand tries to achieve today.

Plus we also get candid about some major challenges about launching a brand, including the

rebranding from the former

Lawrence Big Bourbon Company, along with being a small fish and a big pond. And with that,

enjoy this week's episode. And now here's Fred Minnick with Above the Char. I'm Fred Minnick,

and this is Above the Char. This week's idea comes from John Stotz, who writes me on Twitter from the handle

at Oki Stutz.

Who do you think ends up buying Four Roses?

Now, for those who may not know, Four Roses announced recently that they are up for sale

and they're looking for a buyer.

So this is probably a lengthy, far more deep discussion than I can offer here

...